- Constellation Research launched a new technology solutions category, 
Product-to-Consumer (P2C) Management, and named Productsup the most 
comprehensive platform in the category

Productsup( 
https://c212.net/c/link/?t=0&l=en&o=3346936-1&h=1650892896&u=https%3A%2F%2Fwww.productsup.com%2F&a=Productsup 
), the company empowering commerce, today announced it has been named to the 
first-ever Constellation ShortList(TM) for Product-to-Consumer (P2C) Management 
and recognized as the leading provider among the vendors on the list. The brand 
new P2C management category, launched by Constellation Research in its 
ShortList(TM) P2C Management and accompanying Market Overview( 
https://c212.net/c/link/?t=0&l=en&o=3346936-1&h=454564559&u=https%3A%2F%2Fwww.productsup.com%2Fguides%2Fconstellation-p2c-product-to-consumer-overview%2F%3Futm_source%3DPR%26utm_medium%3Dorganic%26utm_campaign%3Dproduct-to-consumer&a=Market+Overview 
) report this week, aims to equip companies with solutions that address the 
complex omnichannel processes they need to thrive through a holistic, 
streamlined commerce approach.

Logo - https://mma.prnewswire.com/media/1678388/Productsup_Logo.jpg

There is an exponential rise in complexity for brands, retailers, and service 
providers to manage omnichannel B2B, B2C, and D2C processes," said R "Ray" 
Wang, founder, chairman, and principal analyst at Constellation Research. "With 
sales and marketing channels evolving rapidly, organizations are struggling to 
deliver a unified customer experience across all product touch points. The 
result is commerce anarchy - fractured customer and partner relationships, 
brand damage, and revenue loss."

A recent Forrester study( 
https://c212.net/c/link/?t=0&l=en&o=3346936-1&h=1344991150&u=https%3A%2F%2Fwww.productsup.com%2Fguides%2Fforrester-consulting-study-the-future-of-commerce-tech%2F%3Futm_source%3DPR%26utm_medium%3Dorganic%26utm_campaign%3Dproduct-to-consumer&a=Forrester+study 
) found that 62% of retail business leaders said their organization is looking 
to replace their current commerce solution to better manage product 
information. P2C management is the only strategy that resolves today's commerce 
challenges, helping companies manage the flow of digital information between 
products and buyers, starting with the product information and looping all the 
way back to customer feedback.

According to the Constellation Research P2C Management Market Overview, the 
Productsup platform meets more criteria for effective P2C management than any 
other solution. Productsup provides an all-in-one platform that enables already 
more than 900 companies to successfully exert effective control over every 
aspect of their product information value chains. Productsup's platform covers 
marketplace integration and social commerce, high-performance feed management, 
performance marketing insights, product content syndication, seller and vendor 
onboarding, and much more. It can carry out robust campaign and performance 
management and ROI management at a strategic level. Processing over two 
trillion products a month, Productsup helps companies master complexity to 
ensure they tell a consistent story across all channels relevant to their offer.

"The emergence of new channels and marketplaces has completely transformed how 
businesses reach consumers and sell their products, so it's only natural that a 
new category of solutions to address new market needs was born," said Vincent 
Peters, CEO at Productsup. Productsup powers long-term business success as the 
only global, strategic, scalable platform able to master all 
product-to-consumer information value chains across any platform, any channel, 
any technology. We are honored to be named a leader in this new category."

Thomas Heuchert, data distribution and publication manager at Grundfos, a 
Productsup customer said, "For Grundfos, it was extremely important to create a 
single point of truth which helps us direct our product information to our 
customers. We needed a provider with a clear vision for the future of commerce 
and the technology to realize that vision. With the Productsup P2C platform, we 
can deliver our product information to all major trade, sales, and business 
channels. We can now implement changes quickly and efficiently with low 
engineering resources."

Zachary A. Martz, director enterprise project management at EILEEN FISHER, 
another Productsup customer said, "Commerce anarchy had pretty much been my 
life before we started using Productsup as part of our commerce vision. With 
the Productsup P2C platform, I feel that I'm 100% in control of our product 
information value chains delivering upon our strategy."

Constellation Research shortlisted 10 solutions in the new P2C management 
category and evaluated them on consumer reach, commerce management and 
optimization, and product data ecosystem. The ShortList was determined by 
client inquiries, partner conversations, customer references, vendor selection 
projects, market share and internal research.

About Productsup
Productsup frees brands, retailers, service providers, and marketplaces from 
commerce anarchy. The Productsup product-to-consumer (P2C) platform processes 
over two trillion products a month, empowering long-term business success as 
the only global, strategic, scalable platform managing all product-to-consumer 
information value chains across any platform, any channel, any technology. 
Founded in 2010 and headquartered in Berlin, Productsup has grown to over 240 
employees spread out across offices worldwide and works with over 900 brands, 
including IKEA, Sephora, Beiersdorf, Redbubble, and ALDI. Learn more at 
www.productsup.com.

For more information, please contact:
Megan Perkins
press@productsup.com

SOURCE: Productsup