-Fresh Taiwan Pop-up Store Launched in Osaka 

Under Taiwan Design Research Institute (TDRI), the Fresh Taiwan team's annual 
campaign of "Say Hi to the World" has finally taken the stage after the 
pandemic, launching a "Fresh Taiwan" themed pop-up store at Abeno Harukas 
Kintetsu Main Store in Osaka this autumn, and finely selecting a series of 
Eastern-style brands that have added new technology to the inherited 
craftsmanship, reflecting Taiwan's cultural status, displaying ever-changing 
creativity through seasonal products, and garnering much attention in the local 
market of Taiwan. 

Internationally, Taiwan not only has garnered the world's attention with its 
delicious food and cultural uniqueness, such as music, but also won various 
internationally awards and recognitions in the area of design. Taiwanese design 
has earned increased visibility and acclaims around the world, and these 
outstanding Taiwanese design brands have now arrived in Japan. 

For example, "paper shoot" is a unique camera brand and the only one in the 
world that promotes "combining technology with environmental protection and 
lifestyle." Products of paper shoot have been exported to over 30 countries, 
and constantly accumulating over million shares on social media, achieving a 
stunning annual sales of over 800,000 units in European and American markets. 
Specializing in integration with heterogenous materials, paper shoot also 
provides customization services. Studio Smoll, which has touched international 
buyers with its warm hand feel, has developed a design bag of folded leather, 
allowing consumers to enjoy the fun of DIY. The assembly requires no chemical 
substances, glue, or sewing, and the product uses natural vegetable-tanned 
leather to ensure eco-friendliness. 

Initiated and planned by Taiwan Design Research Institute (TDRI), "Fresh 
Taiwan" has led delegations of local cultural and creative businesses to 
international exhibitions and fairs in the form of Taiwan Pavilion since 2012, 
helping local cultural and creative brands to gain entry into the international 
market. "Fresh Taiwan" has become the driving force that conveys the cultural 
soft power of Taiwan, participating in exhibitions across various markets, 
including Europe, North America, Japan, mainland China, and Southeast Asia. 

To date, "Fresh Taiwan" has selected 403 design and cultural and creative 
brands of Taiwan to participate in 34 major international shows across 92 
cities in 31 countries; Fresh Taiwan has also set up shops in renowned select 
shops and department stores around the world, such as Le Bon Marché and 
Lafayette in France, Tsutaya Bookstore and Marui 0101 in Japan, and Loft in 
Thailand, and proactively cooperated with European and American cultural 
channels, such as MoMA in San Francisco, Guggenheim Museum in New York, 
Pompidou Center in France, and Prado Museum in Spain, conveying diverse and 
rich brand powers of Fresh Taiwan. 

Pop-up Store Infor:
Osaka: Fresh Taiwan Pop Up Store @ Abeno Harukas Kintetsu Main Store
Time: 2021/9/3 (Fri) – 2022/1/31 (Mon); 10:00-20:00
Location: Abeno Harukas Wing Building 3F Sugar (1-1-43 Abenosuji, Abeno-ku, 
Osaka)
Phone No.: 06-6624-1111 (Representative)

SOURCE Taiwan Design Research Institute

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=406606

   Caption: Selected Taiwanese Designer Brands have a Pop-up Store Launched in 
Osaka