- Following the success of the mobile game phenom Monster Strike in Japan, mixi 
is now entering the world of NFTs to transform the way its consumers interact 
with digital content at scale

Media powerhouse mixi, Inc. today announced plans to launch NFT experiences for 
consumers across Japan on Flow, a next-generation blockchain designed for 
consumer-friendly applications. The announcement was made locally in Japan with 
Dapper Labs and Flow confirming the market-leader will be coming to Flow. 

Known for their adept entertainment and sports offerings including the social 
network mixi, the mobile game Monster Strike, which has grossed more than $9 
billion since its launch in 2013, and their most recent release TIPSTAR, a 
sports betting service, mixi is now turning to blockchain to transform the way 
its consumers interact with its digital content. 

"mixi is one of the most innovative companies with a track-record of being best 
in market on new technology platforms, bringing some of the biggest and most 
successful digital entertainment and sports experiences to fans across Japan," 
said Roham Gharegozlou, CEO of Dapper Labs. "They continue to be pioneers on 
new game-changing platforms, and we're excited they've chosen Flow to bring 
their epic NFT strategy to life. We are amped to be partnering with mixi on 
what we see as a huge opportunity and awesome journey ahead."

Through the partnership, mixi will develop innovative new products that will 
live on Flow while leveraging the Dapper Labs team's operational know-how and 
development support. Having created the NFT standard ERC-721, Dapper Labs is 
the company behind CryptoKitties and NBA Top Shot, the biggest success in the 
NFT market with cumulative sales exceeding 800 million dollars. 

"NBA Top Shot on Flow delivers the first NFT collectible experience that drives 
consumer adoption and is traded on a large scale," said Koki Kimura, President 
and Representative Director of mixi. "Dapper Labs' creativity in design and 
functionality is so outstanding that it almost inspires a sense of jealousy. In 
the U.S., they have already become a major presence in the sports economy. We 
hope to bring that same energy into the Japanese NFT market by transforming a 
variety of entertainment and sports contents into digital assets."

mixi aims to offer superior communication services for friends and family, such 
as the social network mixi and the smartphone game Monster Strike. mixi has 
focused on business growth in the next-gen entertainment and sports industries 
in order to pursue the medium-term policy adopted last year of "enriching 
global communication through the combination of entertainment with technology". 
Its most recent notable release is TIPSTAR, a social sports betting service.

About Flow
Flow is a fast, decentralized, developer-friendly, next-gen blockchain chosen 
for its combination of scalability and usability, and its commitment to 
excellence, longevity and empowering communities. Flow is the only layer-one 
blockchain originally created by a team that has consistently delivered great 
consumer blockchain experiences including CryptoKitties, Dapper Wallet and NBA 
Top Shot.

Flow boasts a rich ecosystem of top entertainment brands, development studios, 
and venture-backed startups. Flow ecosystem partners include global IP brands 
like Warner Music, Ubisoft, NBA and UFC; e-commerce leaders Shopify, leading 
game developers, including Animoca Brands, Sumo Digital and nWay; and many 
leaders in the crypto space such as Circle and Binance. For more on Flow, visit 
https://www.flow.com/.  

About Dapper Labs
Dapper Labs, the company behind NBA Top Shot and the Flow blockchain, uses 
blockchain technology to bring NFTs and new forms of digital engagement to fans 
around the world. Since it was founded in 2018, Dapper Labs has given consumer 
enthusiasts a real stake in the game by bringing them closer to the brands they 
love, building engaged and exciting communities for them to contribute to, and 
producing new pathways for them to become creators themselves. Dapper Labs' 
current studio partners include the NBA, NBPA, WNBA, WNBPA, LaLiga, NFL, NFLPA, 
Warner Music Group, Ubisoft, Genies and UFC. Notable investors in Dapper Labs 
include Andreessen Horowitz, Coatue, Union Square Ventures, Venrock, Google 
Ventures (GV), Samsung, and the founders of Dreamworks, Reddit, Coinbase, 
Zynga, and AngelList, among others. For more about Dapper Labs' products and 
mission, visit dapperlabs.com ( https://www.dapperlabs.com/ ). 

SOURCE  Dapper Labs, Inc.