Country for PR: China
Contributor: PR Newswire Asia (China)
Monday, November 08 2021 - 11:45
AsiaNet
UNIQLO Creates Tomorrow Wonderland at China Import Expo through The Art and Science of LifeWear
SHANGHAI, Nov. 8, 2021 /PRNewswire-AsiaNet/ --

-Brings the New BEIJING SANLITUN Global Flagship Store to a Global Audience

Global apparel retailer, UNIQLO, announces today it will present the company's 
latest LifeWear at the China International Import Expo (CIIE), creating a 
1,000-square-meter Tomorrow Wonderland to showcase its leading technology, 
innovation, and design concepts to global manufacturers, retailers and 
consumers. This year, the UNIQLO booth at CIIE will also feature a preview of 
the new UNIQLO BEIJING SANLITUN Global Flagship Store, opening Saturday, 
November 6.               

"As a global apparel brand, UNIQLO is committed to making everyone's life 
better through clothing designed based on our LifeWear philosophy. We are 
pleased to participate CIIE this year again and have created Tomorrow 
Wonderland to showcase how LifeWear continues to evolve through design, 
craftsmanship and technological innovation, setting a new standard for what 
clothing can be for consumers in China and around the world," said Jalin Wu, 
Executive Officer of Fast Retailing Group and Chief Marketing Officer of UNIQLO 
Greater China. "As part of our commitment to create a better future together 
with our customers in China and reach common prosperity, UNIQLO will open its 
first global flagship store in Beijing tomorrow. We will continue to bring 
innovative products and services of world-class quality to more customers in 
China and around the world."

Creating a Tomorrow Wonderland through The Art and Science of LifeWear 

The theme of Tomorrow Wonderland embodies the UNIQLO concept of LifeWear, which 
is inspired by life's ever-evolving needs. The 1,000-square-meter space will 
showcase the innovation and technologies behind iconic UNIQLO products across 
eight zones, including the seamless, new dimension 3D Knit, and Hybrid Down 
lines, as well as zones dedicated to sustainability and the new UNIQLO BEIJING 
SANLITUN Global Flagship Store. 

Visitors to the booth will be welcomed by a giant 2.5-meter 3D knit dress 
created using WHOLEGARMENT® technology. Combining fashion, technology and 
sustainability, 3D Knit saves on yarn and tailoring, allowing for a seamless 
finish to fit the body, achieving an elegant and comfortable wearing experience.

In anticipation of an upcoming major sports event and the current enthusiasm 
for winter sports in China, the Tomorrow Wonderland also presents iconic UNIQLO 
products for cold weather, including Hybrid Down, which employs composite 
filling technology using high-quality down and functional filling materials 
that absorb moisture to generate heat. Designed in conjunction with UNIQLO 
Global Brand Ambassador and professional snowboarder Ayumu Hirano, Hybrid Down 
boasts lightweight, flexible and incredibly warm designs perfect for even the 
coldest winter days.

In response to the growing importance of green initiatives and low-carbon 
development, UNIQLO has established an Oasis of Tomorrow zone at the booth. The 
zone highlights sustainable product design concepts like BlueCycle jeans, which 
reduce the amount of water used in the jeans finishing process by up to 99%. 
Visitors can also see firsthand a rare exhibition of the UNIQLO Miao Embroidery 
Project - a sustainability initiative created to preserve the traditional 
embroidery techniques of the Miao people that helps ensure important cultural 
traditions are not lost. A one-square-meter Miao embroidery titled Life and 
Growth in Nature will be showcased in this area. 

Other zones featuring at the Tomorrow Wonderland include UT (UNIQLO graphic 
T-shirt), UNIQLO Essentials and a preview of +J Fall/Winter 2021 collection. 

A new benchmark for digital consumer retail in China 

UNIQLO BEIJING SANLITUN Global Flagship Store, the company's third global 
flagship store to open in mainland China and the first in Beijing, will open 
Saturday, November 6. The new store will engage with Chinese traditions and 
society, incorporating technology, art, culture, creativity, and sustainability 
to create a LifeWear experience through curated installations. UNIQLO also aims 
to engage with Chinese young people frequenting the fashionable Sanlitun 
shopping district by providing a shopping experience that melds online and 
offline offerings, setting a new benchmark for digital consumer retail in 
China. 

The new store will provide customers inventive and unique shopping experiences 
through installations conveying the functionality of representative UNIQLO 
products, art displays, and Mainland China's first UNIQLO FLOWER. The store 
also features Beijing's first special UT floor, Beijing's first UTme! 
customization workshop, and the debut of "New Culture Style," the first UT 
collection created in collaboration with Chinese artist Lao Shu (real name Liu 
Shuyong), who specializes in depicting contemporary life with ink painting. 

UNIQLO opened its first store in China in September 2002, and currently the 
company is operating around 850 retail locations in more than 180 cities 
throughout the mainland. UNIQLO exhibited at the China International Import 
Expo for the first time in 2020, where it attracted attention and praise from 
both media and industry. Exhibiting at the show in 2021 for its second 
consecutive year, UNIQLO also plans to exhibit at CIIE 2022.

For further information: https://h.uniqlo.cn/home/UQBJ 

SOURCE  Uniqlo

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   Caption: Panoramic View of the Exhibition Hall

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   Caption: Uniqlo

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   Caption: Uniqlo

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Japanese