--Over 1,000 Australian consumers provide brands and retailers with actionable 
insights into when, where, and how they shop online 

ChannelAdvisor ( 
https://c212.net/c/link/?t=0&l=en&o=3351828-1&h=2684334387&u=https%3A%2F%2Fwww.channeladvisor.com%2F%3Futm_campaign%3D%26utm_medium%3Dpr%26utm_source%3Dcision%26utm_content%3Dpress%2520release&a=ChannelAdvisor 
) Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce 
solutions, today released the results of its newest consumer survey, which 
gauged the shopping behaviours of over 1,000 respondents in Australia, ranging 
from 18-65+ years old. The nationwide survey results, fielded by Dynata, offer 
brands and retailers actionable insights as the upcoming holiday season kicks 
into gear.

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Survey participants provided a broad view of how their product searching, 
researching and buying have changed in response to the pandemic and whether 
they will continue to embrace shopping options, such as "click and collect" and 
same-day delivery. Additionally, these consumers shared their reasons for 
abandoning a purchase — invaluable information for e-commerce brands and 
retailers during the busiest shopping season of the year.

"The survey results are clear: consumers aren't buying products and interacting 
with companies the way they did before 2020," explained Mike Shapaker, CMO of 
ChannelAdvisor. "Consumers want convenience at each stage of the buying journey 
— from research to sale. Brands and retailers need to shift their focus to 
their consumers' demands. Ahead of peak season, they'll need to reimagine and 
reinforce e-commerce strategies to take advantage of these permanent changes, 
as their competitors will soon begin doing the same."  

Some of the recent survey's key findings include:

Consumers Will Continue Shopping Online Post-Pandemic

    --49% of survey respondents in Australia predict they will shop online in 
      the future more than before the pandemic 
    --33% of survey participants predict they will shop for groceries online in 
      the future more often than before the pandemic

Consumers Will Opt for Online Holiday Shopping

    --36% of surveyed consumers plan to do more holiday shopping online this 
      year 
    --42% of survey respondents plan to use "buy online, pick up in-store" (or 
      curbside) options this holiday season 
    --7% of survey participants say they plan to do less holiday shopping 
      online in 2021

How the Pandemic has Affected Online Consumer Shopping Behaviour 

    --37% of survey participants have bought items online that they hadn't 
      purchased before the pandemic 
    --55% of respondents are shopping online more frequently than before the 
      pandemic 
    --33% of surveyed consumers have more confidence in buying online than they 
      did before the pandemic

Consumer Reasons for Abandoning Online Purchases

    --Out of stock - 61% 
    --Price could be better elsewhere or become lower in the future - 46% 
    --Negative reviews - 35% 
    --Unclear product information - 32% 
    --Unclear product images - 26% 
    --Too few reviews - 17%

Biggest Influences on Consumer Online Buying Decisions

    --Price - 79% 
    --Availability - 55% 
    --Reviews - 44% 
    --Delivery speed - 42% 
    --Brand name - 35% 
    --Payment options - 35% 
    --Flexibility of delivery time - 22%

Consumer Behaviour When Choosing a Product Online

    --When the surveyed respondents go online to buy products, they begin their 
      product search on: 
        --Search engine - 37% 
        --A brand website - 23% 
        --Marketplaces or retailer sites - 35% 
        --Social media sites - 6%

Younger Consumers Will Use Social Media for Product Research and Discovery

    --In the past 12 months, 64% of 18 to 25-year-olds have researched products 
      on Instagram 
    --67% of 26 to 35-year-olds have researched products on Facebook during the
      same time period 
    --60% of 18 to 25-year-olds have "discovered" products they've purchased on 
      social media sites in the past 12 months

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About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading multichannel commerce platform whose 
mission is to connect and optimise the world's commerce. For over two decades, 
ChannelAdvisor has helped brands and retailers worldwide improve their online 
performance by expanding sales channels, connecting with consumers across the 
entire buying cycle, optimising their operations for peak performance, and 
providing actionable analytics to improve competitiveness. Thousands of 
customers depend on ChannelAdvisor to securely power their e-commerce 
operations on channels such as Amazon, eBay, Lazada, Google, Facebook, and 
hundreds more. For more information visit www.channeladvisor.com.au.  

ChannelAdvisor Media Contact:
Helen de Souza
Senior Marketing Manager, APAC
ChannelAdvisor
helen.desouza@channeladvisor.com
+61 3 9034 3412

SOURCE: ChannelAdvisor Corporation