--With this acquisition Jellysmack expands its robust in-house AI technology 
suite to better support creators.

Global creator company Jellysmack is excited to announce their acquisition of 
UK-based AI editing technology startup Kamua. This is the company's first 
acquisition and further reinforces Jellysmack's plans to utilize its recent 
funding from SoftBank's Vision Fund II to fuel enterprise acquisitions and 
international expansion. This acquisition will allow Jellysmack to enhance its 
existing AI video editing technology to support the explosive growth it has 
experienced in the last year. It also reinforces Jellysmack's position as the 
only company rooted in technology to power creator-led video editing and 
multi-platform content distribution, and far ahead of any other competitor when 
it comes to leveraging cutting edge technology to help creators grow their 
businesses. 

Kamua's breakthroughs in computer vision and machine learning will complement 
Jellysmack's existing AI technology, as well as round out its overall in-house 
tech suite. Jellysmack will leverage Kamua's AI capabilities for the resizing, 
framing, and recutting of video content into formats suitable for Instagram, 
Facebook, Snapchat, TikTok, YouTube Shorts and more. With the runaway success 
of the Jellysmack Creator Program, which optimizes video content and 
distributes it across multiple social platforms, the company is editing over 
10,000 videos on average each month comprising over 150,000 editing hours per 
month. Kamua technology will assist in significantly reducing the time it takes 
to resize and recut videos by up to 3x, allowing editors more time for 
creativity. 

Once integrated, Kamua will operate fully under the Jellysmack name and brand. 
Jellysmack plans to keep all of Kamua's existing full time staff, including 
core programmers located in Romania. Kamua's CEO, Paul Robert Cary, will join 
the Jellysmack executive team as Vice President Technology, Editing Solutions. 
The acquisition also marks a significant milestone for Romania-based AI 
engineering, Europe's hottest new technology talent pool. Under Cary's 
leadership, Kamua has achieved outstanding benchmarks in less than one year of 
operations, even outperforming AI systems developed by major technology 
players. Cary looks forward to further innovating new time-saving AI-powered 
editing solutions under the Jellysmack name. 

"Kamua's goal has always been to make video editing as efficient as possible by 
automating the kind of work most editors don't enjoy. With the resources and 
muscle Jellysmack has to offer, we can fully realize that vision at an even 
faster rate," says Cary. "I'm excited our auto-magical video technology will be 
used to edit some of the most-watched content in the world and serve some of 
the most popular creators on the internet." 

Robin Sabban, co-founder and co-CEO of Jellysmack adds, "Jellysmack proudly 
boasts the best video creator tech stack in the world, and the acquisition of 
Kamua will further strengthen our core product to better serve our creator 
partners. We've seen explosive growth in the past year, fueled even more so by 
the investment from SoftBank, and Kamua's time-saving technology will help us 
keep pace with our trajectory. We couldn't be more excited to bring the 
talented Kamua team into our Jellyfamily." 

Looking towards the future, Jellysmack plans to continue to use its SoftBank 
funding, which brought the global creator company to unicorn status, to round 
out its technical stack. It will also continue to expand globally, enhance its 
Creator Program core tech product, and cultivate new avenues for creators to 
reach their audiences.  

About Jellysmack
Co-founded in 2016 by Michael Philippe, Robin Sabban, and Swann Maizil, 
Jellysmack is the global creator company that detects and develops the world's 
most talented video creators through technology. The company's proprietary data 
and video optimization tools drive social audience growth, unlocking new 
revenue streams and amplifying monetization. The company is currently home to 
over 350 influential creators, including MrBeast, PewDiePie, Karina Garcia, 
Bailey Sarian, Patrick Starrr, Nas Daily and Phil DeFranco. Jellysmack 
optimizes, operates, and distributes creator-made video content to Facebook, 
Instagram, Snapchat, TikTok, Twitter, and YouTube. The company's creator 
strategy builds upon its success in scaling its own original content channels 
in beauty ("Beauty Studio"), soccer ("Oh My Goal"), gaming ("Gamology"), and 
more. According to leading global video audience measurement firm Tubular Labs, 
combined Jellysmack-managed content boasts 10 billion global monthly video 
views and a cross-platform reach of 125 million unique U.S. users, reaching 
nearly 45% of all Americans and making it the largest digital-first U.S. 
company in monthly social media viewers. To learn more, visit: jellysmack.com.

Contact: jellysmack@thebrand-agency.com 

SOURCE:  Jellysmack