- ARC(TM) programme delivering clear improvements in player protection

- Launch of EnTrain to support 1 million people through diversity and technology

- Social Impact Report published demonstrating contribution to communities 

Entain, the global sports betting, gaming and interactive entertainment group 
whose brands include Ladbrokes, bwin, GiocoDigitale and BetMGM in the US, is 
today holding an event to showcase its leadership in ESG and present a range of 
new initiatives. The event in London entitled "Entain Sustain", illustrates 
Entain's commitment to safer betting and gaming, as well as the ways in which 
the Entain Foundation supports local communities and sports around the world.


Entain today provides a first report of results from the trials of ARC(TM) 
(Advanced Responsibility and Care(TM), its pioneering, technology-led approach 
to personalised player protection.  Trials of ARC(TM) began six months ago in 
the UK and a major milestone has been reached as the processes and AI that 
underpins AR(TM) becomes more advanced and actions in real time.  Trials to 
date clearly show that ARC(TM) is successfully limiting potentially risky 
behaviours.

Jette Nygaard-Andersen, Entain's CEO, commented: "I have a personal ambition 
that Entain should become a leader in the critically important area of ESG. 
Doing so will not only benefit the many communities in which we operate around 
the world, but also our customers, our people, and our business. Our commitment 
to safer gambling is a crucial component of this ambition. The findings of our 
ARC(TM) trials show that the programme is delivering unprecedented levels of 
change in protection for those at risk, using our proprietary technology to do 
so."

Also today, the Group unveiled EnTrain, a new multi-million-pound global 
initiative to increase access to technology and improve diversity. The goal is 
to positively impact the lives of over 1,000,000 people around the world – 
either directly or through their families and dependents – by 2030. This is the 
first global, strategic commitment from the Entain Foundation to a single 
initiative supporting people across all under-represented groups in the 
communities around the world in which it operates. 

"I passionately believe that we have a vital role to play in inspiring the next 
generation to pursue careers in technology," Nygaard-Andersen said. "Our new 
EnTrain initiative provides the building blocks to help, through access to 
academic and vocational courses and the technological expertise and equipment 
needed to succeed."

For the first time, the Group has set out its social contribution to global 
communities, publishing a full Social Impact Report which also breaks down how 
the Group has so far allocated funds to ESG initiatives. This time last year 
Entain launched a Sustainability Charter and announced it would commit EURO100m 
over five years to ESG initiatives.  

For information on the Group please visit: www.entaingroup.com

Video - https://mma.prnewswire.com/media/1683305/Entain_Sustain_Overview.mp4 
Photo - https://mma.prnewswire.com/media/1683304/Entain_Sustain.jpg

 
Source: Entain PLC