Country for PR: United States
Contributor: PR Newswire New York
Wednesday, November 17 2021 - 10:00
AsiaNet
Pasifika TV Taps into LiveU's Mission-Critical Content Distribution Solution to Enhance its IP Video Communications Between NZ and the Pacific Islands
HACKENSACK, N.J., Nov. 17, 2021 /PRNewswire-AsiaNet/ --

- Supplying live content to 24 broadcasters across 13 Pacific countries, 
Pasifika TV brings people closer together using LiveU technology 

Pasifika TV is expanding its deployment of LiveU's live streaming solutions 
across the region to increase media communications between the Pacific Islands 
and New Zealand (NZ). Using LiveU's reliable IP bonding technology, the TV 
channel brings newsworthy, valuable live content to people across a wide 
geographical area heavily impacted by the pandemic. The equipment and service 
are being provided by LiveU's longstanding local partner, Pacific Live Media.

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Pasifika TV provides 24/7 breaking news and live sports coverage to 24 
broadcasters in NZ and across the Pacific Islands, reaching millions of 
viewers. Originally set up as a pilot, the "PacHub" project based on LiveU's 
live production workflow is now being expanded to eight islands in the region 
using a combination of LU300 portable units, LU300e fixed encoders and servers. 
The remote production is managed out of Auckland, New Zealand, where the 
production team monitors and curates live and non-live content, adds graphics 
and handles the post-production.

During the lockdown, LiveU's solution has enabled Pasifika TV to maintain 
communications, and become a critical source of live content to, and from, the 
islands. In Samoa, for example, on the day after the historic election, the 
local broadcaster was able to provide live interviews with a political 
commentator into New Zealand Pacific current affairs show, Tagata Pasifika, 
when travel to the island for other journalists was impossible. LiveU 
technology has also been used to stream live sports coverage, such as rugby 
league, handball, volleyball and the Cook Island Games, the first major sports 
event in the island since the beginning of the pandemic.

Natasha Meleisea, Chief Executive Officer, Pasifika TV, explained, 
"Connectivity is key; with mobility a challenge, the immediacy of creating live 
content has never been easy in this region. LiveU's mobile solution enables 
high-quality live content to be transmitted to a far wider audience than 
before, more cost-effectively than if we used other methods. From one-way 
traffic – sharing content from New Zealand to the Pacific Islands – LiveU is 
now enabling a two-way dialog with live content also being transmitted from the 
islands back to New Zealand. All the NZ broadcasters are keen to use our 
service once the expansion is complete. The next stage will be sharing content 
island to island, allowing Pacific broadcasters to connect, and learn from each 
other what's happening in the region." 

Meleisea continued, "During the pandemic, real-time communication has played a 
critical role uniting and enabling people to support each other on a journey of 
resilience and recovery. With the revival of tourism and international sports 
events, we see many opportunities for live events, most notably the 2023 
Pacific Games."

Yaal Eshel, General Manager, LiveU Asia, said, "It is inspiring to hear how 
LiveU enables Pacific broadcasters to connect with each other and strengthen 
communication across the region. As Pasifika TV expands its PacHub initiative, 
we will be working closely with the team together with our local partner 
Pacific Live Media to ensure the maximum potential for producing and sharing 
engaging and informative live content." 

About Pasifika TV
Pasifika TV is managed by Pacific Cooperation Broadcasting Limited. It 
contributes New Zealand content to Free-to-Air Pacific broadcasters and 
provides bespoke training opportunities. Pacific Cooperation Broadcasting 
Limited (PCBL) is a New Zealand government initiative, that is funded by the 
Ministry of Foreign Affairs and Trade with the overall aim to build stronger 
relationships in the Pacific region by supporting the media sector.

About LiveU  
LiveU is shaping the future of live video, powering video production workflows 
and cloud services for news, sports, and other verticals. Building on our 
global market leadership and innovation, LiveU offers the highest quality, 
reliable and cost-effective end-to-end solutions for all types of live 
productions – producing more for less. Our broad portfolio ranges from our 
portable production-level field units and smartphone apps to satellite/cellular 
hybrid solutions and our next-gen cloud-based IP management and distribution 
platform. With over 4,500 customers in 150 countries, LiveU's technology is the 
solution of choice for global broadcasters, sports and other organizations 
(including government, education, public safety, enterprise, and production 
houses), streaming live video to TV, mobile, online, and social media. LiveU is 
a recipient of Frost & Sullivan's 2021 North America New Product Innovation 
Award for its LU800 unit and a winner of the 71st Annual Technology & 
Engineering Emmy(R) Awards in recognition of its innovation and achievement in 
Video over Cellular Internet Protocol (VoCIP) technology. For more information, 
visit www.liveu.tv, or follow us on Twitter ( 
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Contact:
Joss Armitage (Int'l)
+44-7979-908-547
joss@jumppr.tv

SOURCE  LiveU