Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, November 18 2021 - 03:44
AsiaNet
NBA And Department Of Culture And Tourism – Abu Dhabi Announce Multiyear Partnership To Host First NBA Games In The United Arab Emirates
LONDON and ABU DHABI, UAE Nov. 17, 2021 /PRNewswire-AsiaNet/ --

The National Basketball Association (NBA) and the Department of Culture and 
Tourism – Abu Dhabi (DCT Abu Dhabi) today announced a groundbreaking multiyear 
partnership to host the first NBA games in the United Arab Emirates (UAE). The 
preseason NBA games in Abu Dhabi beginning in 2022 will mark the first games 
between two NBA teams in the Arabian Gulf.

NBA – DCT Abu Dhabi Announcement Video: Online version | Social media version 
(http://panthercdn.dmsukltd.com/pan3/viewing/dms_prod/nba/104608_abu_dhabi_1x1_l
c_pr.mp4 )

The partnership will see DCT Abu Dhabi, under "Visit Abu Dhabi," the tourism 
promotion initiative of the UAE's capital city, serve as the Official Tourism 
Destination Partner of the NBA in China, Europe, the Middle East and North 
Africa.

Abu Dhabi will host preseason NBA games beginning with two games in October 
2022. The participating teams and host venue will be announced at a later date. 
Fans can register their interest in receiving more information by visiting 
nba.com/abudhabi.

The partnership will also include a variety of interactive fan events featuring 
appearances by current and former NBA players, the launch of Jr. NBA Leagues 
for boys and girls at schools across the UAE fostering teamwork and inclusion, 
a series of NBA Fit Clinics promoting health and wellness, and an NBA 2K League 
exhibition event. 

HE Mohamed Khalifa Al Mubarak, Chairman at DCT Abu Dhabi, said: "Today's 
announcement further demonstrates the emirate's position as a top-tier home for 
global sports and for attracting the very best talent. As Abu Dhabi is 
committed to further developing as a dynamic global destination, adding the NBA 
to our impressive year-round portfolio of sports and entertainment events, only 
reinforces the UAE capital's standing as a centre of sporting excellence. We 
look forward to the NBA playing an integral role in developing young talent and 
healthy lifestyles at grassroots level - the heart of the UAE's strategy, which 
places great emphasis on empowering youth and building a sustainable future for 
the nation and future generations."

"As we celebrate the NBA's 75th Anniversary Season, partnering with DCT Abu 
Dhabi to bring the first NBA and NBA 2K League games and events to the UAE 
marks an important milestone in basketball's continued global growth," said NBA 
Deputy Commissioner and Chief Operating Officer Mark Tatum. "Abu Dhabi is a 
vibrant multicultural hub with a demonstrated track record of hosting 
world-class sporting events, and this partnership will not only bring the live 
NBA and NBA 2K League experience to fans in the Middle East, but it will also 
create opportunities for boys and girls to learn the fundamentals and core 
values of the game through a variety of grassroots programming and fan events."

During the 2021-22 NBA season, NBA games and programming will reach fans in 11 
countries across the Middle East.  Fans in the Middle East can access extensive 
video highlights, news, stats, scores and original digital content in Arabic on 
the NBA's official online [https://www.beinsports.com/nba/ ] destination. Fans 
in the region can also watch every NBA game live and on demand on NBA League 
Pass, the league's premium live game subscription service.

Abu Dhabi has consistently demonstrated its capabilities in hosting world-class 
sporting events. Pioneering initiatives such as DCT Abu Dhabi's "Go Safe 
Certification" highlight the city's unwavering commitment to the community and 
visitors' health and safety, while enabling it to continue to hold the best of 
live sporting events. For more information about Abu Dhabi, please visit: 
https://visitabudhabi.ae/en/campaign/time-is-now.

About the Department of Culture and Tourism - Abu Dhabi

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives 
the sustainable growth of Abu Dhabi's culture and tourism sectors, fuels 
economic progress and helps achieve Abu Dhabi's wider global ambitions. By 
working in partnership with the organisations that define the Emirate's 
position as a leading international destination, DCT Abu Dhabi strives to unite 
the ecosystem around a shared vision of the Emirate's potential, to 
coordinate effort and investment, to deliver innovative solutions, and to use 
the best tools, policies and systems to support the culture and 
tourism industries.

DCT Abu Dhabi's vision is defined by the Emirate's 
people, heritage and landscape. We work to enhance Abu Dhabi's 
status as a place of authenticity, innovation, and unparalleled experiences, 
represented by its living traditions of hospitality, pioneering initiatives and 
creative thought. 

About the NBA

The NBA is a global sports and media business built around four professional 
sports leagues: the National Basketball Association, the Women's National 
Basketball Association, the NBA G League and the NBA 2K League.  The NBA and 
the International Basketball Federation (FIBA) also jointly operate the 
Basketball Africa League (BAL).  The NBA has established a major international 
presence with games and programming available in 215 countries and territories 
in more than 50 languages, and merchandise for sale in more than 100,000 stores 
in 100 countries on six continents.  NBA rosters at the start of the 2021-22 
season featured a record 121 international players from 40 countries.  NBA 
Digital's assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The 
NBA has created one of the largest social media communities in the world, with 
2.1 billion likes and followers globally across all league, team, and player 
platforms.  Through NBA Cares, the league addresses important social issues by 
working with internationally recognized youth-serving organizations that 
support education, youth and family development, and health-related causes.

Photo - https://mma.prnewswire.com/media/1690815/DCT_Abu_Dhabi_NBA.jpg 

SOURCE: DCT Abu Dhabi and NBA