Country for PR: United Kingdom
Contributor: PR Newswire Europe
Friday, November 19 2021 - 04:43
AsiaNet
Artmarket.com: Artprice Manifesto - The future of NFTs and the Metaverse
PARIS, Nov. 18, 2021 /PRNewswire-AsiaNet/ --

As announced in our previous press release of November 9, 2021, Artmarket.com 
hereby declares – with supporting studies and data – that Artprice's NFT(R) 
Marketplace is perfectly positioned to generate a future annual turnover of 
several tens of millions of euros.

https://www.prnewswire.com/in/news-releases/artmarket-com-perfectly-positioned-to-generate-enormous-revenue-from-its-nft-marketplace-on-artprice-nft-com-871911795.html


Artprice Metaverse 
(C) 'Alchemical Fractal 1' (collection of 999 works), raw steel, NFT sculpture 
and algorithm by thierry Ehrmann. 
Courtesy of Organe Museum / Abode of Chaos / La Demeure du Chaos 
https://www.flickr.com/photos/home_of_chaos/albums/72157714573284962 

Photo - https://mma.prnewswire.com/media/1692202/Artprice_Metaverse.jpg

artprice-nft.com 

Photo - https://mma.prnewswire.com/media/1692203/Artprice_NFT_Bill.jpg 

 
This prediction is based on the economic reality of the NFT medium as it is 
today and its almost unlimited potential in the rapidly emerging Multiverse of 
Metaverses. 

It is also based on the history, economic model, eco-responsible choices and 
disruptive philosophy that are part of the DNA of Artprice by Artmarket, which 
has always sought to place artists at the heart of the Art Market.

In order to appreciate the dimensions and magnitude of what might loosely be 
termed the 'NFT phenomenon', one needs to start by digesting the following 
fact: by the end of the third quarter of 2021, NFTs had generated 45 billion 
dollars around the world! 

With its pioneering digital experience on the Internet for almost a quarter 
century and its leading position in the collection, exploitation and delivery 
of art market information, Artprice by Artmarket is perfectly positioned to 
capture a significant portion of this new market – at least several tens of 
millions of euros – because its clients are already key art market players all 
over the world.

According to a Harris survey, 11% of American adults have already purchased an 
NFT. However what makes this figure so stunning is that they had never before 
bought an artwork. This suggests the existence of a colossal reservoir of new 
buyers who will inevitably generate new sources of income... and that's just in 
the USA.

Financial analysts at Jefferies – a prestigious American investment bank – are 
expecting the NFT market to double in value in 2022 and believe it very likely 
to represent at least $80 billion in 2025. It is important to remember that the 
current non-digital secondary art market is worth approximately $10 billion a 
year. We are therefore looking at a massive new growth driver and a complete 
change in the dimension and structure of the global art market. (Jefferies is a 
highly influential broker on global financial markets and is listed as a 
Fortune 1000 company in the United States).

Meanwhile, Brian Armstrong, CEO of Coinbase (market cap of $73 billion) has 
speculated that sales of NFTs could overtake cryptocurrency trading. At the 
company's latest earnings conference call, he said that its future may soon lie 
in the NFT market.

"We are very excited about NFTs, this is going to be a very large market for 
crypto going forward, and it is already happening today. It could be as big, if 
not bigger, than the company's cryptocurrency business" he said.

Caty Tedman, Head of Partnerships at Dapper Labs and leader of the NBA's Top 
Shot digital collectibles project told CNBC, "NFTs are here to stay."

According to a Reuters press dispatch dated November 17, 2021: 'On the biggest 
NFT marketplace, OpenSea, there were $2.6 billion of sales in October this 
year, a massive increase from the $4.8 million in October 2020'.

These estimates and opinions all suggest that the NFT market has gone from a 
niche market to a multi-billion dollar market in just a few months. 

Artmarket.com therefore plans to use its key position in the art market to 
become a key player in the fine arts segment of the NFT universe/metaverse, 
which – far from peaking – is growing like wildfire. We firmly believe this 
sphere is now in its infancy and that Artprice by Artmarket will become one of 
the reference players in an industry already on track towards exponential 
growth.

The choice of Artprice by Artmarket in the Blockchain
Artprice by Artmarket will operate with the Ethereum platform and its native 
cryptocurrency, the Ether (ETH), the second largest cryptocurrency in the world 
by market value, and above all, the preferred cryptocurrency of the NFT digital 
art world. The world's major art vendors have all chosen Ethereum including 
Sotheby's, Christie's, Bonhams and Phillips.

For a number of reasons – not the least of which are Artmarket's environmental 
concerns – Ethereum with Artmarket will function in staking mode 
(proof-of-stake). This will avoid both the wanton consumption of data mining 
energy and major investments in hardware.

According to thierry Ehrmann: "the data mining activity, devoid of any ethical 
values, has turned its miners into a digital proletariat".

Staking allows Ethers to be immobilized in an Artprice smart contract. In 
reality, Artprice's primary added-value will be in its certification of the 
authenticity of the artist and his/her works from its reference databases. 
Artprice already has an open community of 765,000 artists and 5.4 million 
involved and contributing members including 4.5 million art collectors and 
enthusiasts and 900,000 art professionals (auction houses, appraisers, 
institutions, art dealers, family offices and private banking, etc.).

Artprice's Metaverse community will effectively merge with the economic and 
virtuous ecosystems in the broader metaverse, and vice-versa, thus allowing 
exponential growth in full compliance with Metcalfe's famous law on network 
proliferation.

At the same time, Artprice will allocate 'wallets' to its community.
The development of 'staking' will likely lower entry barriers into the 
cryptocurrency ecosystem.

After numerous exchanges with NFTs platforms and marketplaces, Artmarket.com 
maintains the best contacts with two major NFTs operators, namely Opensea and 
Rarible.

Artprice by Artmarket has decided to build its Metaverse with Ethereum 2.0 and 
the transition to proof-of-stake (POS). The developers of the Ethereum platform 
always wanted to change to the consensus system by moving to a proof-of-stake 
mechanism, known to offer better performances.

Artprice by Artmarket is very sensitive to the ecological impact of its 
activities. Considering the energy consumption in proof-of-work cryptocurrency 
mining, this decision is also ecologically responsible.

With proof-of-stake, miners are replaced by players called 'validation nodes'. 
In this mechanism, the latter must deposit, or stake, 32 ETH on an address to 
be able to validate and add transactions to the blockchain.

Artprice is particularly motivated by the writings of Vitalik Buterin, 
co-founder of the Ethereum network, who has been lauding the merits of the 
proof-of-stake consensus mechanism since 2016. The transformation of Etherium 
towards 2.0 has indeed confirmed the maturity of his project.

Vitalik Buterin's philosophical and political vision is in accordance with the 
values that thierry Ehrmann has carried through Artprice and Groupe Serveur 
since 1987, himself a pioneer of the Internet (cf. Time Magazine).

Artprice's IT community, its members and crypto enthusiasts around the world 
are indeed very pleased with the news of the switch in early 2022 to Ethereum 
2.0 (also called "Serenity") via an upgrade of the proof-of-stake platform.

According to thierry Ehrmann – Artmarket.com's CEO, founder of Artprice and CEO 
of Server group, an "Internet pioneer" since 1987 and Artprice's reference 
shareholder – 
"In historic terms, the nearest thing to the impact of NFTs on the art world 
was the paradigm shift we now call the 'Renaissance'. Not since then has there 
been such a massive transfer of power into the hands of artists, because it was 
thanks to Johannes Gutenberg's printing press that artists were able to print 
editions of their work.

The Renaissance allowed artists to generate incomes and to control their 
production independently in their workshops and factories. Today with NFTs, we 
are experiencing a similar paradigm shift."

Artprice by Artmarket's Metaverse Manifesto
Artprice's Metaverse will allow the emergence and liberation of artistic 
creativity, backed by 25 years of expertise in the economy of artistic 
creation. In order to be free in their 'FabLabs', artists need to overcome 
obstacles and technological barriers.

The Metaverse is not a 2D or a 3D world. It is about the dematerialization of 
the physical world towards a new universe where once impossible experiences 
become possible.

During the 21st century's Enlightenment, the art world will be reshaped around 
virtual creation and the virtual (but very real) economy, allowing the 
emergence of a genuinely boundless space for artists to express themselves.
Even in the virtual world of the Metaverse, singularity will remain one of the 
most prized qualities.

Artprice by Artmarket's Metaverse will allow the emergence of a creative 
interaction within an artistic community where collectors and artists will 
generate an entirely new narrative. The Metaverse will be the basis for a 
social 'immersion' generating precisely the interaction that artists seek, thus 
propelling the art market deeper into the Metaverse.

We are in effect talking about a vast "push and pull" ecosystem where all the 
actors of the art market, including artists and collectors, will share a 
'community content'. Artists will be at the center of the Metaverse. The 
artist's 'FabLab' will be open in real time to the community through the 
Metaverse.

Experiences within the Artprice Metaverse will be increasingly immersive, with 
artists having access to all the necessary technologies both easily and 
cheaply, generating a virtuous economy. 

The Artprice Metaverse will support, among other things, art market events such 
as art fairs and exhibitions which, in their current format, have a seriously 
negative carbon impact. These events will thus be reborn in the Metaverse by 
being at last constantly present with their community of artists, gallery 
owners, collectors and enthusiasts.

The organization of Artprice's clean rooms and its data clouds across 
continents is a question of space computing, allowing hybrid (i.e. real / 
virtual) computing, which ensures the permeability between the physical world 
and the Metaverse.

The Metaverse of Artprice's head office is located deep within the Organe 
Museum of Contemporary Art which manages the Abode of Chaos. To create the 
Metaverse of this singular architecture and Total Artwork by thierry Ehrmann, 
the European group TT Géomètres Experts and its 3D Lab conducted, from 2020 to 
2021, a complete digitization of 6,300 artworks integrated into the buildings, 
outbuildings and perimeter walls over 7,555 m², thereby generating a digitized 
heritage of 1.2 Terra-Bytes.

The Artprice Metaverse – currently under development – is being designed so 
that people can forget about rigid IT, a real obstacle to creation.

Artprice by Artmarket's Research & Development has been working for five years 
on non-intrusive interfaces that allow people to access augmented and virtual 
realities.

Clearly, 5G mobile networks – with their spectrum of miniscule frequencies  – 
allow an opening towards the Metaverse and connection to the 'Internet of 
Things'.

In the real world, we have a universe made up of millions of galaxies; in the 
virtual world – the next generation of Internet – we will have a multiverse 
made up of millions of metaverses.

However, the most relevant Metaverse to Art History will be the one that is 
most relevant to artists and the art community: the Artprice 
Metaverse...             
         
The Artprice Metaverse Manifesto is quite simply an invitation to the new era 
of Enlightenment.

#ArtMarket by #ARTPRICE $ PRC #NFT #CryptoArt #metaverse #DigitalArt #NFTs 
#MarketPlace #BTC #ETH #OpenSeaNFT #raribleNFT #Ethereum #Manifesto

Images: 
https://imgpublic.artprice.com/img/wp/sites/11/2021/11/image1-artprice-metaverse-thierry-ehrmann-organ-museum-800.jpg 

https://www.flickr.com/photos/home_of_chaos/50015697223
https://imgpublic.artprice.com/img/wp/sites/11/2021/11/image2-artprice-NFT-bill.jpg

Copyright 1987-2021 thierry Ehrmann www.artprice.com - www.artmarket.com
- Don't hesitate to contact our Econometrics Department for your requirements 
regarding statistics and personalized studies: econometrics@artprice.com 
- Try our services (free demo): https://www.artprice.com/demo 
- Subscribe to our services: https://www.artprice.com/subscription

About Artmarket:
Artmarket.com is listed on Eurolist by Euronext Paris, SRD long only and 
Euroclear: 7478 - Bloomberg: PRC - Reuters: ARTF.
Discover Artmarket and its Artprice department on video: www.artprice.com/video
Artmarket and its Artprice department was founded in 1997 by its CEO, thierry 
Ehrmann. Artmarket and its Artprice department is controlled by Groupe Serveur, 
created in 1987.
See certified biography in Who's who (C):
https://imgpublic.artprice.com/img/wp/sites/11/2021/06/Biographie_nov2020_WhosWho_thierryEhrmann.pdf


Artmarket is a global player in the Art Market with, among other structures, 
its Artprice department, world leader in the accumulation, management and 
exploitation of historical and current art market information in databanks 
containing over 30 million indices and auction results, covering more than 
770,000 artists.

Artprice by Artmarket, the world leader in information on the art market, has 
set itself the ambition through its Global Standardized Marketplace to be the 
world's leading Fine Art NFT platform.

Artprice Images(R) allows unlimited access to the largest Art Market image bank 
in the world: no less than 180 million digital images of photographs or 
engraved reproductions of artworks from 1700 to the present day, commented by 
our art historians.

Artmarket with its Artprice department accumulates data on a permanent basis 
from 6300 Auction Houses and produces key Art Market information for the main 
press and media agencies (7,200 publications). Its 5.4 million ('members log 
in'+social media) users have access to ads posted by other members, a network 
that today represents the leading Global Standardized Marketplace(R) to buy and 
sell artworks at a fixed or bid price (auctions regulated by paragraphs 2 and 3 
of Article L 321.3 of France's Commercial Code).

Artmarket with its Artprice department, has been awarded the State label 
"Innovative Company" by the Public Investment Bank (BPI) (for the second time 
in November 2018 for a new period of 3 years) which is supporting the company 
in its project to consolidate its position as a global player in the market art.

Artprice's 2020/21 Contemporary Art Market Report by Artmarket.com:
https://www.artprice.com/artprice-reports/the-contemporary-art-market-report-2021

Artprice by Artmarket's 2020 Global Art Market Report published in March 2021:
https://www.artprice.com/artprice-reports/the-art-market-in-2020
Index of press releases posted by Artmarket with its Artprice department:
serveur.serveur.com/press_release/pressreleaseen.htm

Follow all the Art Market news in real time with Artmarket and its Artprice 
department on Facebook and Twitter:
www.facebook.com/artpricedotcom/ (over 5,4 million followers)
twitter.com/artmarketdotcom
twitter.com/artpricedotcom

Discover the alchemy and universe of Artmarket and its artprice department 
https://www.artprice.com/video headquartered at the famous Organe Contemporary 
Art Museum "The Abode of Chaos" (dixit The New York Times): 
https://issuu.com/demeureduchaos/docs/demeureduchaos-abodeofchaos-opus-ix-1999-2013

L'Obs - The Museum of the Future: https://youtu.be/29LXBPJrs-o
www.facebook.com/la.demeure.du.chaos.theabodeofchaos999  (4.4 million followers)
https://vimeo.com/124643720
Logo - https://mma.prnewswire.com/media/1009603/Art_Market_logo.jpg  
   
Contact Artmarket.com and its Artprice department - Contact: ir@artmarket.com


Source: Artmarket.com
Translations

Japanese