- With electrification at the center of long-term strategy, company will 
deliver exciting vehicles and technologies that empower customer journeys and 
society

- To accelerate electrification plans with an investment of 2 trillion yen over 
the next five years 

- To launch 23 exciting new electrified models, including 15 new EVs, aiming 
for 50% electrification mix by fiscal year 2030 

- To introduce ASSB in fiscal year 2028

Nissan Motor Co., Ltd. today unveiled Nissan Ambition 2030, the company's new 
long-term vision for empowering mobility and beyond.  Responding to critical 
environmental, societal and customer needs, Nissan aims to become a truly 
sustainable company, driving towards a cleaner, safer, and more inclusive 
world.  With this vision, Nissan wants to deliver strategic value by empowering 
journeys offering confident, exciting, and more integrated experiences to 
customers, and through collaborations, empower society to build a smart 
ecosystem with integrated mobility. 

Photo - 
https://mma.prnewswire.com/media/1697532/MakotoUchida_CEO_left_AshwaniGupta_COO_right.jpg


Over the next ten years, Nissan will deliver exciting, electrified vehicles and 
technological innovations while expanding its operations globally. The vision 
supports Nissan's goal to be carbon neutral across the life cycle of its 
products by fiscal year 2050. 

Nissan CEO Makoto Uchida stated: "The role of companies to address societal 
needs is increasingly heightened.  With Nissan Ambition 2030, we will drive the 
new age of electrification, advance technologies to reduce carbon footprint and 
pursue new business opportunities. We want to transform Nissan to become a 
sustainable company that is truly needed by customers and society."

Accelerating electrified mobility with diverse choices and experiences

As a pioneer of electric vehicles (EVs), Nissan has democratized EVs and 
invested in building charging infrastructure and energy management. By placing 
electrification at the core of the company's long-term strategy, Nissan 
Ambition 2030, the company aims to accelerate the electrification of its 
vehicle lineup and rate of technology innovation with investments of 2 trillion 
yen over the next five years. 

Based on customer demands for a diverse range of exciting vehicles, Nissan will 
introduce 23 new electrified models, including 15 new EVs by fiscal year 2030 
aiming for an electrification mix of more than 50% globally across the Nissan 
and INFINITI brands. 

With the introduction of 20 new EV and e-POWER equipped models in the next five 
years, Nissan intends to increase its electrification sales mix across major 
markets by fiscal year 2026, including:

    -- Europe by more than 75% of sales 
    -- Japan by more than 55% of sales 
    -- China by more than 40% of sales 
    -- The United States by 40% of EV sales in fiscal year 2030

"We are proud of our long track record of innovation, and of our role in 
delivering the EV revolution. With our new ambition, we continue to take the 
lead in accelerating the natural shift to EVs by creating customer pull through 
an attractive proposition by driving excitement, enabling adoption and creating 
a cleaner world," said Nissan COO Ashwani Gupta.

Representing the next stage of Nissan's electrified future, the company today 
also unveiled three new concept cars that offer enhanced experiences through 
sophisticated technology packaging. These concepts showcase the thrilling 
possibilities that Nissan strives to provide across a wide range of new 
advanced vehicles and ecosystems. 

Further details on these exciting concept cars are available on Nissan's 
website (https://www.thenissannext.com/en/nissanfutures/index.html). 

Increasing accessibility and innovation in mobility

Nissan's ambition is to support greater access to safe and exciting mobility. 
To make progress towards this, Nissan will continue to evolve its lithium-ion 
battery technologies and introduce cobalt-free technology to bring down the 
cost by 65% by fiscal year 2028.

Nissan aims to launch EV with its proprietary all-solid-state batteries (ASSB) 
by fiscal year 2028 and ready a pilot plant in Yokohama as early as fiscal year 
2024. With the introduction of breakthrough ASSB, Nissan will be able to expand 
its EV offerings across segments and offer more dynamic performance. By 
reducing charging time to one-third, ASSBs will make EVs more efficient and 
accessible. Further, Nissan expects ASSB to bring the cost of battery packs 
down to $75 per kWh by fiscal year 2028 and aims to bring it further down to 
$65 per kWh to achieve cost parity between EV and gasoline vehicles in the 
future.  

Nissan seeks to establish a global battery supply system to meet growing 
customer vehicle demand and support the growing number of EVs in use. Working 
with its partners, Nissan intends to increase its global battery production 
capacity to 52 GWh by fiscal year 2026, and 130 GWh by fiscal year 2030. 

Though Nissan Ambition 2030, the company also seeks to extend the benefits of 
mobility by delivering its advanced driver-assistance and intelligence 
technologies to more customers. These combined efforts will likewise support 
Nissan's continued efforts to establish new mobility services and partnerships. 

Nissan aims to expand ProPILOT technology to over 2.5 million Nissan and 
INFINITI vehicles by fiscal year 2026. The company will also further develop 
its autonomous vehicle technologies, aiming to incorporate next generation 
LIDAR systems on virtually every new model by fiscal year 2030. 

To meet the varying transportation needs of different countries, Nissan will 
collaborate with the most suitable partners to realize new mobility services 
for more efficient mobility in cities, as well as more sustainable mobility in 
rural areas.

Global ecosystem for mobility and beyond

In addition to technology upgrade, Nissan will localize manufacturing and 
sourcing to make EVs more competitive. Nissan will expand its unique EV Hub 
concept, EV36Zero, which was launched in the UK to core markets including 
Japan, China and the U.S.  EV36Zero is a fully integrated manufacturing and 
service ecosystem connecting mobility and energy management with the aim of 
realizing carbon neutrality. 

Ensuring vehicle batteries remain sustainable will also continue to be a 
priority for Nissan based on its decade of repurposing and recycling expertise 
with 4R Energy. The company intends to expand its battery refurbishing 
facilities beyond Japan with new locations in Europe during fiscal year 2022, 
and in the U.S. in fiscal year 2025. Nissan's refurbishing infrastructure will 
support a circular economy in energy management, and the company aims to fully 
commercialize its vehicle-to-everything and home battery systems in the 
mid-2020s. In addition, the company will invest up to 20 billion yen by 2026 
towards charging infrastructure.  

As Nissan increases its pace of innovation in mobility, it intends to hire more 
than 3,000 employees in advanced research and development globally while 
continuing to upskill its current workforce. The company will also build on 
collaboration across the Alliance to enable cost-savings and shared expertise 
in areas such as carbon-neutral technologies, electrification, software and 
services.

Beyond the Nissan NEXT transformation plan, the company will sustain its 
business over the long-term, with consolidated operating profit margin above 5%.

SOURCE  Nissan