Country for PR: United States
Contributor: PR Newswire New York
Tuesday, December 07 2021 - 11:22
AsiaNet
Ho Ho (Oh No!) 2021's Hardest Holiday Conversation: Covid Testing Card Campaign Launches to Humorously Handle Australians' Most Uncomfortable Holiday Ask
SYDNEY, Dec. 7, 2021 /PRNewswire-AsiaNet/ --

According to new research from Rapid Test and Trace Australia ( 
https://c212.net/c/link/?t=0&l=en&o=3380963-1&h=523026671&u=https%3A%2F%2Frapidtestsaustralia.com%2F&a=Rapid+Test+%26+Trace+Australia 
), only 42.6% of Australians plan to ask family and friends to get a COVID test 
to ensure safety before holiday visits. Even more shockingly, 6.6% of 
Australians say 'they could never ask them to get a COVID test,' and 9.3% say 
'they'd like to ask them, but can't.'

Photo - 
https://mma.prnewswire.com/media/1703703/Rapid_Test___Trace_Australia_Ho_Ho__Oh_No___2021_s_Hardest_Holid.jpg


A) The most wonderful time of year (to test COVID Clear)

Based on Australians' hesitance to ask friends and family to take COVID tests 
BEFORE holiday gatherings, Rapid Test and Trace Australia (a national provider 
of rapid antigen tests for COVID-19) has created a novel solution to stimulate 
conversation on this sticky subject with a series of five humour-based 'holiday 
cards' to coax COVID testing cooperation.

The cards are available as both social media shareable, fully animated digital 
cards (with voiceovers) and as digital and printable images free of charge to 
all Australians at the company's website at 
https://rapidtestsaustralia.com/ecards.

Card # 1 Outside text

IT'S THE MOST WONDERFUL TIME OF YEAR (IF YOU TEST COVID CLEAR)

Card # 1 Inside text
Happy Holidays and best of the season! 

I need you to do something soon (I have a really good reason.)

We can't wait to see you; you guys are the best … but before we meet up, I need 
you to take a rapid COVID-19 test.

Card # 2 Outside text

#CANCEL COVID CHRISTMAS

Card # 2 Inside text
With holiday cheers and candy cane flavour, I'm using this card to ask a small 
favour.

We can't wait to celebrate the season; we're super keen – but we don't want to 
invite COVID-19.

With the warmest of thoughts and wishing you the best, I'm asking you and yours 
to take a rapid COVID test.

Card # 3 Outside text

All I want for Christmas (is to keep it COVID free)

Card # 3 Inside text
In the weeks before Christmas, we'll all be in a rush … I have a favour to ask 
that might make me blush.

We can't wait to see you and enjoy the season's glee – but please have you and 
yours take a rapid test, so we all stay COVID-free.

All cards are available as both fully shareable, animated digital cards (with 
voiceovers) and a printable card free of charge to all Australians at the 
company's website here ( 
https://c212.net/c/link/?t=0&l=en&o=3380963-1&h=2432057246&u=https%3A%2F%2Frapidtestsaustralia.com%2Fecards%2F&a=here 
).

All cards and animated video cards can be downloaded in high resolution by 
media here ( 
https://c212.net/c/link/?t=0&l=en&o=3380963-1&h=883046428&u=https%3A%2F%2Fdrive.google.com%2Fdrive%2Ffolders%2F1mBMxvcs2dQh-L-fDoLth3rkrtBCWRt0R%3Fusp%3Dsharing&a=here 
).

"As we navigate the 2021 holiday season, COVID-19 is still a very real and very 
frightening concern for all Australians. Based on our research, there's still a 
lot of hesitation to ask friends and family to take a simple COVID-19 rapid 
test; we wanted to tackle the topic with humour to diffuse potential testing 
turbulence," said Sandy White, Co-Founder of Rapid Test and Trace Australia.  
"The COVID story also seems to change daily, so the only way to feel truly 
secure and celebrate the holidays safely is to ask all your holiday visitors to 
get a COVID-19 rapid test."

B) The COVID Christmas Survey

Rapid Test and Trace also commissioned a (just completed) survey of 1000 
Australians to gauge how they are feeling about COVID-19 over the holidays and 
how they are planning to navigate seasonal celebrations.

PLEASE ATTRIBUTE THIS AS A RAPID TEST AND TRACE AUSTRALIA SURVEY IN ALL MEDIA 
MENTIONS

Key Findings of the survey:

1) Holiday arguments now include COVID:

Asked what they expect to argue most about during the holidays, 'things that 
happened decades ago' (32.8%) and 'politics' (32.8%) take the top spots, but 
COVID-related arguments are also expected to make an appearance at family 
celebrations with a combined total of 40.8% expecting topics like 'getting 
fully vaccinated' (17.0%), 'limiting visits due to COVID' (15.1), and 'getting 
a COVID test before visiting' (8.7%).

Australian men (56.2%) are more likely to argue about getting COVID tests 
'before visiting' than women (43.8%).

2) Australians may be afraid to ask:

42.6% of Australians plan to ask family and friends to get a COVID test to 
ensure safety before holiday visits. Even more shockingly, 6.6% of Australians 
say 'they could never ask them to get a COVID test,' and 9.3% say 'they'd like 
to ask them, but can't.'

3) But Australians are (mostly) okay with COVID testing requests:

66.4% of Australians say they would take a COVID test before visiting family 
(if asked), only 17.9% said 'no,' and 15.7% said 'I don't know.'

Women (52.6%) are more willing to get COVID tests before holiday visits than 
men (47.4%)

4) Staying close to home, but not limiting holiday visits

A combined total of 53.5% of Australians are keeping holiday visits close to 
home with 31.8% planning 'local'  visits and 21.7% planning visits within their 
own state. 

Asked if they are limiting holiday visits due to COVID concerns, 69.7% of 
Australians said 'no.' 

5) Risky Rendezvous?

30.8% of Australians say they 'don't know' if someone at high risk for COVID 
would be at their holiday event. 
59.2% of women are concerned with adults who are immunocompromised catching 
COVID at holiday events vs. only 40.8% of men (asked who they would exclude 
from holiday events due to COVID). 

PLEASE ATTRIBUTE THIS AS A RAPID TEST AND TRACE AUSTRALIA SURVEY IN ALL MEDIA 
MENTIONS

About Rapid Test and Trace Australia
Rapid Test and Trace Australia is a specialized online retailer of rapid 
antigen tests for COVID-19. As part of Rapid Test and Trace's global operations 
that include in-country ecommerce businesses in Canada ( 
https://c212.net/c/link/?t=0&l=en&o=3380963-1&h=3660922393&u=https%3A%2F%2Frapidtestandtrace.ca%2F&a=Canada 
)and the United States ( 
https://c212.net/c/link/?t=0&l=en&o=3380963-1&h=2903662482&u=https%3A%2F%2Frapidtestandtrace.com%2F&a=United+States 
), RTTA offers in-depth product knowledge and expertise to individuals and 
businesses. Consumers benefit from RTT's experience with rapid testing program 
planning and data management.

RTTA is proud its online store allows people to access rapid COVID tests and 
helps to provide Australians with a little peace of mind while coping with the 
challenges of the pandemic.

Contact: Patrick McCaully, Pointman News Creation, Patrick@pointmannc.com
 
SOURCE  Rapid Test and Trace Australia