Country for PR: United States
Contributor: PR Newswire New York
Tuesday, December 14 2021 - 22:00
AsiaNet
Fingerpaint Acquires London-Based Data and Analytics Firm Engage, Solidifying Its Global Footprint
SARATOGA SPRINGS, N.Y. and LONDON, Dec. 14, 2021 /PRNewswire-AsiaNet/ --

The acquisition will bolster Fingerpaint's omnichannel offering, data and 
analytics capabilities, and global presence.

Fingerpaint ( 
https://c212.net/c/link/?t=0&l=en&o=3388169-1&h=2971894065&u=https%3A%2F%2Fwww.fingerpaint.com%2F&a=Fingerpaint 
), biopharma's global commercialization partner for analytics-enabled 
integrated solutions, announced it acquired Engage ( 
https://c212.net/c/link/?t=0&l=en&o=3388169-1&h=224943795&u=https%3A%2F%2Fwww.engageagencies.com%2F%23site&a=Engage 
), a London-based, award-winning, data and analytics–enabled healthcare 
marketing firm. Details of the transaction were not disclosed. 

Logo - https://mma.prnewswire.com/media/489237/Fingerpaint_Marketing_Logo.jpg  

Engage will expand Fingerpaint's European footprint and complement the 
company's current data and analytics expertise.

"Strengthening our global infrastructure is reflective of the diversified 
biopharma industry we serve worldwide," said Ed Mitzen, founder of Fingerpaint. 
"Our combined global omnichannel marketing solutions guided by—and rooted 
in—data will further Fingerpaint's position as a transformative digital partner 
to biopharma's commercialization needs." 

Mary McGregor and Dave Chandler, both founders and managing partners of Engage, 
will continue to lead day-to-day operations. 

"Integrating into Fingerpaint will allow us to leverage its award-winning 
creative and digital talent and maximize omnichannel campaigns as we continue 
to work with global brands at every stage of the commercialization process," 
said McGregor.

"Combining our expertise with Fingerpaint's will create best-in-class, 
performance-based digital capabilities for clients across the company's 
integrated firms," said Chandler.

Knox Lane, a private equity firm based in San Francisco, is a strategic 
investor in Fingerpaint.

"Engage will help expand the data and analytics capabilities the industry has 
come to expect from Fingerpaint, biopharma's leading commercialization 
partner," said Shamik Patel, partner at Knox Lane.

Engage joins integrated Fingerpaint firms MedThink, a company that empowers 
healthcare providers through medical communications; Leaderboard Branding, a 
leading global naming and branding business; 1798, a market access and 
commercialization firm that specializes in healthcare consulting services, 
including patient and provider access services; and Photo 51, a consultancy 
focused solely on advanced therapeutics, such as gene and cell therapies.

About Fingerpaint:

Independent by design and built on a foundation of empathy, Fingerpaint is 
biopharma's global commercialization partner for analytics-enabled integrated 
solutions. At its core is an award-winning global team of more than 700 people 
who are committed to creating and executing meaningful brand experiences for 
healthcare providers, care partners, and patients.

Fingerpaint was named 2021 Agency of the Year by Med Ad News, and in 2018, it 
won the Heart Award from Med Ad News for its commitment to philanthropy and 
social causes. Additionally, it has been on Inc. Magazine's list of the 5,000 
Fastest-Growing Companies for the past eight years. Visit us at Fingerpaint.com 
and follow us on Facebook, Twitter, LinkedIn, and Instagram.

About Engage:

Engage, a Fingerpaint company, is a London-based, award-winning, data and 
analytics–enabled healthcare marketing firm. It delivers global omnichannel 
marketing solutions powered by advanced data insights to deliver customer 
engagement strategies, content and tech development, campaign deployment, and 
real-time performance analysis.

Media Contact:
fingerpaint@jonesworks.com

SOURCE - Fingerpaint
   
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