Country for PR: Japan
Contributor: Kyodo News JBN
Thursday, December 16 2021 - 17:00
AsiaNet
Nitori Expanding into Southeast Asia, Opening Its First Store in Malaysia in January 2022 and in Singapore in March 2022
SAPPORO, Japan, Dec. 16, 2021 /Kyodo JBN-AsiaNet/--

Nitori Holdings Co., Ltd. (Location: Kita-Ku Sapporo, President, and COO: 
Toshiyuki Shirai) has announced its entry into the Southeast Asian market. The 
first Nitori store, which sells furniture and home-furnishing products, will 
open a "NITORI LaLaport BUKIT BINTANG CITY CENTRE" store in Malaysia in January 
2022, followed by the opening of a "NITORI ORCHARD" store in Singapore in March 
2022.

Nitori is Japan's largest furniture and home-furnishing retail chain, and its 
vision is to open 3,000 stores and achieve sales of 3 trillion yen by 2032, 
based on the mission statement "To enrich homes around the world." The main 
business of the Group is opening "Nitori" stores that sell furniture and 
home-furnishing products. The Group also operates "Deco Home" stores that sell 
home-furnishing products with a focus on daily necessities, "Shimachu" home 
improvement stores that also sell furniture, hardware and daily goods, and "N 
Plus" stores that sell apparel brands for adult women. The Group has opened 692 
stores in Japan and 88 stores in Mainland China, Taiwan and the United States. 
It would like to achieve further growth to realize its mission and vision by 
opening more stores in other regions and expanding its e-commerce business, 
including opening stores in Southeast Asia.

The first Nitori store in Southeast Asia will open in January 2022, in the 
"Mitsui Shopping Park LaLaport BUKIT BINTANG CITY CENTRE" in Malaysia. The 
second store in Malaysia is planned to open in Q3 2022.

The first store in Singapore will also open in March 2022 on Orchard Road, the 
largest main shopping street in Singapore.

This is just the first step in Nitori's expansion into the Southeast Asian 
market. Over the next five years, it plans to open 20 stores in Malaysia and 10 
stores in Singapore.

NITORI LaLaport BUKIT BINTANG CITY CENTRE store: 
https://kyodonewsprwire.jp/prwfile/release/M106920/202112094689/_prw_PI6fl_cgJ9e5kT.jpg


Mitsui Shopping Park LaLaport BUKIT BINTANG CITY CENTRE (picture courtesy of 
Mitsui Fudosan Co.): 
https://kyodonewsprwire.jp/prwfile/release/M106920/202112094689/_prw_PI7fl_5YkH60ZM.jpeg


First Nitori store in Malaysia: Opening January 2022
Building name: Mitsui Shopping Park LaLaport BUKIT BINTANG CITY CENTRE
Location: Bukit Bintang City Centre, No.2, Jalan Hang Tuah, 55100 Kuala Lumpur, 
Malaysia
*Details TBA at a later date

"N Sleep Shop" to be opened, specializing in bedding and sleepwear items
"N Sleep Shop" is a specialty shop that focuses on providing customers with 
more comfortable sleep. It offers private-brand mattresses and pillows designed 
for better sleep, cool-to-the-touch bedding, and home diffusers to help 
customers sleep better. The shop also offers other furniture and 
home-furnishings products.

Nitori's bedding: 
https://kyodonewsprwire.jp/prwfile/release/M106920/202112094689/_prw_PI2fl_tjY4R9wt.png


Second Nitori store in Malaysia: Opening Q3 2022
Building name: IOI CITY MALL 
Location: Management Office, Unit T2-3A-3 & Unit T2-3A-3A, Level 3A, IOI City 
Tower Two, Lebuh IRC, IOI Resort City, 62502 Putrajaya, Sepang, Selangor
*Details TBA at a later date

Second Nitori store in Malaysia: 
https://kyodonewsprwire.jp/prwfile/release/M106920/202112094689/_prw_PI3fl_XLxVZ66K.jpg


Room coordination (1): 
https://kyodonewsprwire.jp/prwfile/release/M106920/202112094689/_prw_PI9fl_KvhR1Ja4.jpg


First Nitori store in Singapore: Opening March 2022
Building name: COURTS Nojima The Heeren  
Location: Level 4, The Heeren, 260 Orchard Road, Singapore 238855 
*Details TBA at a later date

NITORI ORCHARD store: 
https://kyodonewsprwire.jp/prwfile/release/M106920/202112094689/_prw_PI4fl_8N2L1CH4.jpg


Room coordination (2): 
https://kyodonewsprwire.jp/prwfile/release/M106920/202112094689/_prw_PI8fl_h4xR14iQ.jpg


Comment from Akio Nitori, Representative Director & Chairperson (CEO) of Nitori 
Holdings Co., Ltd. 
"We have been providing products and services to satisfy all our customers, 
with low prices, good quality and functionality and coordination, making 
efforts to realize the Group's mission statement: 'To enrich homes around the 
world.' The opening of new stores in Southeast Asia is a part of this 
initiative, and we are very pleased to be able to deliver our products to 
customers in the Southeast Asian region, which is experiencing remarkable 
economic growth."

Comment from Masanori Takeda, Director of Nitori Holdings Co., Ltd., General 
Manager of Global Merchandising Division, General Manager of Global Sales 
Promotion Office in Charge of Overseas Sales Business
"Nitori Group has developed a unique business model in which we manage 
everything from product planning to manufacturing, distribution, and sales to 
provide our customers with better-quality products at lower prices. More than 
90% of our products are private-brand products and most of them are 
manufactured in Asian countries and regions including Southeast Asia. 
Therefore, we have been active in the Southeast Asian region for more than 20 
years and, for that reason, have a large number of business partners, as well 
as our factories and trading companies of the Group. We are very pleased to be 
opening new stores in Southeast Asia, where we have a very close relationship 
with the region, and to start the sales business."

Comment from CK Lim, Malaysia Product Department Manager
"I joined the Nitori sourcing company located in Malaysia in 2004, and Nitori 
only had about 100 stores in Japan during that time. I gave my serving to do 
sourcing and quality control in Malaysia and other Southeast Asian countries to 
provide the foundation of prosperous home living to the Japanese community in 
past years. As Nitori has grown steadily, I am very impressed and feel excited 
that Nitori is going to open a store in my home country. In the coming days, my 
family, relatives, and friends will know more about Nitori, and I am very much 
looking forward to contributing to enriching and providing the foundation of 
prosperous home living to Malaysia, Southeast Asia and the Global community."

Comment from Hue Ven Yang, Nitori International Scholarship Foundation Alumni
"Congratulations on opening your first store in Malaysia! When I was a graduate 
student, I was able to devote all my energy to my research activities, thanks 
to the support of the Nitori International Scholarship Foundation. Being a 
scholar of the Nitori International Scholarship Foundation gave me an 
opportunity to think about what I want to do with life. With all my gratitude, 
I pray for Nitori's realization of its 'mission and vision,' and to bring 
prosperity to customers all over the world."

About Nitori Holdings (Nitori Group)
About Nitori Group: 
https://kyodonewsprwire.jp/prwfile/release/M106920/202112094689/_prw_PI5fl_jNqpB1by.jpg


Nitori is a Japanese "lifestyle suggestion company," utilizing a wide range of 
business fields. Nitori Group consists logistics network company Home Logistics 
Co., Ltd., advertising and public relations company Nitori Public Co., Ltd., 
etc. ( https://www.nitorihd.co.jp/en/division/group.html ). The Group has 
established all operational functions in-house, from product planning to 
manufacturing, logistics and sales. It will continue to evolve its business to 
realize the mission statement as it expands its endeavors across the globe. 
Nitori, the main business of the Group, is Japan's largest furniture and 
home-furnishing retailer. Nitori offers exceptional values on stylish 
merchandise for home -- all in a convenient, relaxed, and fun shopping 
environment. Its stores showcase merchandise for all areas of the customer's 
home: living room, dining room, bedroom, kitchen and more.

Nitori International Scholarship Foundation
(Image: 
https://kyodonewsprwire.jp/prwfile/release/M106920/202112094689/_prw_PI1fl_WgjSK98g.jpg)


Akio Nitori, the founder of the Company, donated his financial resources to 
establish the Nitori International Scholarship Foundation in March 2005. He 
wants to give back to the Asian countries for their tremendous help and support 
in achieving the goals of Nitori Holdings Co., Ltd. Furthermore, it offers 
non-repayable scholarships to contribute to further friendship and human 
resource development around the world. By the end of March 2022, it is planning 
to support 8,030 students in 46 countries and regions with a total of 34.9 
million yen.

Related content
Corporate website: https://www.nitorihd.co.jp/en/
Integrated Report: https://www.nitorihd.co.jp/en/pdf/annual2021.pdf
Nitori International Scholarship Foundation website: 
https://www.nitori-shougakuzaidan.com/
NITORI Malaysia: https://www.nitori.my/


Source: Nitori Holdings Co., Ltd.
Translations

Malay