Country for PR: China
Contributor: PR Newswire Asia (China)
Friday, December 17 2021 - 02:30
AsiaNet
HONOR Gathers with Friends to Celebrate its 2021 Going Beyond Journey
SHENZHEN, China, Dec. 16, 2021 /PRNewswire-AsiaNet/ --

- Brand Premieres New Video Highlighting 2021 Achievements and Announces New 
Product Launch 

HONOR, a leading global provider of smart devices, today celebrated a major 
milestone for the brand – the successful completion of its first year as a 
global premium technology brand. Together with over 180 million friends and 
industry partners, HONOR looked back at its journey and achievements in 2021.   

"Thanks to the support of our friends and partners over the past year, HONOR 
has been able to deliver on our promise to help consumers go beyond as well as 
expand our brand to provide both premium and accessible technology to a wider 
range of users," said George Zhao, CEO of HONOR Device Co. Ltd. "I am so proud 
of the industry breakthroughs we have introduced as a result of the dedication 
and passion of my colleagues and collaborations with our leading global chain 
partners. It has really been great to see how we are shaping a shared future 
together." 

Evolving into an Iconic Global Technology Brand

One of HONOR's top priorities as it transforms into a global technology brand 
is to create a new intelligent world for all, by continuously introducing new 
innovations and ways for people to connect. 

The introduction of 5G and 6G communication network technology has greatly 
improved the amount of information that can be transmitted. AI processing power 
has provided unlimited possibilities for imagination, opening up a new era of 
interconnectivity and making the integration of the physical world and the 
virtual world possible for everyone. To support the creation of an intelligent 
world for all, HONOR introduced its "HONOR Multi-screen Collaboration" in 2021, 
featuring technology for a variety of usage scenarios, and integrating HONOR's 
1+8+N strategy. Powerful interconnectivity capabilities allow HONOR's 
smartphones, laptops, tablets, watches, earphones, smart screens and other 
smart devices to seamlessly connect together to support the continuous flow of 
more services down the line. 

In addition, HONOR spent the past year developing strategic collaborations with 
its global supply chain partners and established over 30 partnerships with 
leading suppliers including AMD, Intel, MediaTek, Microsoft and Qualcomm. HONOR 
launched the MagicBook 16 at the end of September and will be upgraded to the 
new Microsoft Windows 11 starting from December, it allows users to efficiently 
manage their workflows and enhance their productivity thanks to a multi-screen 
collaboration feature which projects the smartphone screen and files onto the 
laptop. Looking ahead to 2022, HONOR will continue its journey creating a new 
intelligent world for all through the launch of innovative new products packed 
with groundbreaking features.

Launching Innovative Products for a Wider Range of Consumers

HONOR introduced its first global product in 2021 with the launch of the HONOR 
50 at the end of October. The HONOR 50 is equipped with GMS and is the first 
smartphone to feature Qualcomm's SnapdragonTM 778G Mobile Platform. In 
addition, the HONOR 50's stunning design and innovative vlogging capabilities 
has raised the benchmark for smartphones in this category. The launch of the 
HONOR 50 brought HONOR's presence to more than 40 countries around the world 
along with the support of a powerful global distribution network including 
high-profile retailers and operators such as Amazon, Esprinet, Fnac, Orange, 
Telcel, Telefonica and Vodafone as well as HONOR-owned stores in Russia, 
Malaysia and Peru. 

"Through both online and offline channels, we have been able to expand our 
offerings to even more consumers," said Zhao. "We are grateful for the trust of 
our retail and carrier partners around the world and look forward to 
introducing more products together in 2022. And, before we bid farewell to 
2021, I am thrilled to share a final product launch announcement today. We will 
be launching a new addition to our popular X series, the HONOR X30, this month 
in China."

Boasting an immersive 120Hz display, the HONOR X30 features a 6.81-inch screen 
with super narrow 1.05mm side bezels. Inside, it comes packed with a 4800mAh 
battery for all-day productivity, and is lighter and thinner than the last 
generation, weighing just 189g and measuring in at just 8.05mm. Powered by the 
Qualcomm Snapdragon 695 5G Mobile Platform, the HONOR X30 has a 15 percent CPU 
and 30 percent GPU boost compared to the previous version. Available from 
December 16, the HONOR X30 will be priced starting at 1499 RMB.

To celebrate the brand's 2021 achievements, HONOR developed a short video of 
its journey for its friends and partners: hihonor.com 
(https://www.hihonor.com/content/dam/honor/global/news/2021/12/honor-anniversary
/honor-anniversary-video-compressed.mp4)

Honoring the Global Community's Resilience, Positivity and Creativity 

For many years, HONOR has supported and inspired global design talent to 
explore the intersection of art and technology. The brand recently hosted its 
2021 HONOR Talents Global Design Contest, a global competition that recognizes 
the outstanding creativity and artistic contributions of designers from around 
the world. The competition received 5,000 submissions featuring captivating 
artworks from designers in Asia, Europe, Africa, and America, and showcased how 
art and technology can fuse together to create real masterpieces.

In addition, the brand continued its successful HONOR Magic Moments Awards, a 
competition that encourages people to explore the beauty of the world around 
them through smartphone photography and videography as well as providing a 
global exchange platform for enthusiastic photographers to share their skills. 
In just 70 days, over 200 thousand images were submitted under the 
competition's eight themes. 

And as HONOR celebrates overcoming its own challenges to introduce industry 
breakthroughs this year, the brand wanted to take a moment to celebrate the 
inspiring people from around the world who triumphed in the face of adversity, 
despite 2021 being a difficult year. The brand unveiled its HONOR Your Smile 
video, which celebrates the resilience people around the world demonstrated 
over the year and the joy a simple smile can bring to people's lives. The HONOR 
Your Smile video can be viewed at hihonor.com 
(https://www.hihonor.com/global/events/honor-anniversary/).

 About HONOR 

HONOR is a leading global provider of smart devices. It is dedicated to 
becoming a global iconic technology brand and creating a new intelligent world 
for everyone through its powerful products and services. With an unwavering 
focus on R&D, it is committed to developing technology that empowers people 
around the globe to go beyond, giving them the freedom to achieve and do more. 
Offering a range of high-quality smartphones, tablets, laptops and wearables to 
suit every budget, HONOR's portfolio of innovative, premium and reliable 
products enable people to become a better version of themselves.

For more information, please visit HONOR online at www.hihonor.com 
(https://urldefense.proofpoint.com/v2/url?u=http-3A__www.hihonor.com_&d=DwMFAg&c
=qwStF0e4-YFyvjCeML3ehA&r=AUH-JyATnse0bR8BChWzsAd9IRCKBzvs7s57gVnDgnI&m=IRjlVeb3
2JtGELuQWAoddl2TYBd34hmTyr8BkmSrIjM&s=qxscmlebC4uAPZ49wzy542y3xiyRdWHKcYr5ISs_qD
E&e=) or email newsroom@hihonor.com 
http://community.hihonor.com/ 
https://www.facebook.com/honorglobal/ 
https://twitter.com/Honorglobal 
https://www.instagram.com/honorglobal/ 
http://www.youtube.com/c/HonorOfficial 

Source: HONOR

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=411285

   Caption: "Shaping a Shared Future" 2021 HONOR Anniversary

Translations

Japanese