The Cultural Heritage Administration and the Korea Cultural Heritage Foundation 
have released the fourth episode of the global promotion project of the Visit 
Korean Heritage Campaign. It is about Hangeul, Korean Alphabet. 

Following the promotional videos of Hanbok (traditional Korean clothes) in New 
York Times Square, in June; Hansik (traditional Korean food) in London in 
August; and Hanok (traditional Korean house) in Bangkok in October, the fourth 
episode has been played in Shibuya, Tokyo, Japan, for a month since November 30.

Introducing K-Heritage "Hangeul" as the world's best writing system

The video begins with unfolded Hunminjeongeum Haerye, which means "explanations 
and examples of the correct and proper sounds for the people." It shows three 
Korean consonants floating on the book. These letters bring up the image of 
"Squid Game," Netflix's hit drama, which continues the craze of K-contents 
throughout the world. They are transformed into the message saying, "Let's find 
such exciting Hangeul letters." In the video, models of different nationalities 
enjoy learning the logic of Hangeul with the cards showing Korea's beautiful 
cultural heritage names. 

Visit Korean Heritage Campaign's global promotion project continues until the 
end of the year

This campaign will gear up efforts to introduce Korean cultural heritage amid 
the increasing wave of K-contents. The last fifth series will be released 
following the promotion in Tokyo.

"It's an important moment that we can promote Hangeul's excellence and beauty 
amid ever-higher global interests in K-contents. In preparation for the 
post-COVID era, we would like to expand the interest in Korean contents into 
the Korean cultural heritage and encourage tourists to visit the cultural 
heritage in the future," said Kim Ki-sam, Director of Cultural Heritage 
Contents at the Korea Cultural Heritage Foundation.

The Visit Korean Heritage Campaign strives to introduce the value and charm of 
the Korean cultural heritage both to Koreans and the world. As part of the 
campaign, diverse promotional activities have occurred throughout the year. 
They include the operation of the Visit Korean Heritage Campaign exhibition at 
the Dubai Expo and the Top 10 Cultural Heritages tour course, and the hosting 
of "Korea In Fashion," "Korea On Stage," "World Heritage Festival," "World 
Heritage Media Art," "Royal Culture Festival."

www.chf.or.kr/visit 

https://www.youtube.com/channel/UCIrUmO2KgB2_Yo0-P9BvuVA 

SOURCE:  Korea Cultural Heritage Foundation