-Yibin, China's leading spirits producers join hands to build the world's main 
producing area for quality aroma liquors 

The following release is issued by China News Service Sichuan Branch:

On December 17th, China International Famous Alcoholic Drinks Exposition 2021 
kicked off in Yibin, a city in southwest China's Sichuan Province. Themed 
"Yibin, the capital of strong spirits, captivates the world with its 
fragrance", the expo was hosted by China Alcoholic Drinks Association and 
co-organized by Yibin Municipal People's Government and Wuliangye Group.

By adopting the latest techniques and approaches in terms of international 
expansion, management, branding and production, the Expo has rolled out a 
combination online/offline model with the goal of fully realizing digital 
empowerment and facilitating the global industry's embrace of technology and 
digitization, while jointly building a China International Famous Alcoholic 
Drinks Exposition for the present and future.

Building a digital-empowered, future-proof China International Famous Alcoholic 
Drinks Exposition through a combination online/offline model

The alcoholic beverages on exhibit this year hailed from six major liquor 
producing areas including Zunyi and Luzhou, with displays from famous Chinese 
liquor producers Moutai and Wuliangye, and international aperitif makers Pernod 
Ricard and Remy Martin, among other leading brands.

Activities at the expo included the opening ceremony, products exhibition, a 
press conference to announce the results of the Archaeological Wuliangye 
project and the Wuliangye 12.18 Super Fan Festival, among other meaningful and 
inspiring events. 

From December 10 to 20, the 12.18 Online International Famous Alcoholic 
Shopping Festival was featured on the JD.com, Tmall and Taobao shopping 
platforms, with the goal of creating a memorable event that will stimulate 
market development in the post-epidemic era. Wuliangye Group, Sichuan Liquor & 
Tea Group, and other well-known alcoholic beverage makers as well as Yibin's 
local vintners and related ingredient producers on the industry chain all 
participated in the festival. 

More than 4,000 years of liquor-making history that led to the creation of the 
world's main producing area of quality aroma spirits

Song Shuyu, secretary-general of China Alcoholic Drinks Association, said that 
the expo held in Yibin has received wide recognition from all segments of 
society and become an important platform for international exchanges in the 
world of alcoholic beverages.

Yibin, with a history of more than 4,000 years in liquor making, is known as 
the "First City along the Yangtze River, China's Liquor Capital". It has been 
cited by UNESCO and FAO as the most suitable area along its latitude for the 
production of high-quality pure distilled liquor. 

A spokesperson for the city of Yibin explained, Yibin plans to leverage the 
expo platform and existing policies that support the development of the nearest 
two large cities, Chengdu and Chongqing, with the intent of promoting the 
development and growth of the alcoholic beverage sector, expanding 
internationally, and working with industry players worldwide to build a win-win 
industry chain. 

Source: China News Service

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