Despite the tough situations of COVID-19 pandemic and chip shortages, GWM is 
speeding up its pace of globalization. It has participated actively in several 
international auto shows and released a number of featured models, showing the 
world an ever-expanding momentum of its globalization strategy.

This year, GWM's sales network has covered over 60 countries. In order to 
accelerate the implementation of its strategy in Europe, GWM has established a 
subsidiary in Munich, Germany, and set up its European headquarters. At the 
same time, in order to constantly develop the global market, the company has 
expanded its sales to Southeast Asia, South America, Europe, North Africa, and 
other regions. These initiatives demonstrated GWM's global competitiveness in 
the international arena.

Furthermore, GWM acquired and has put into operation new plants in Thailand and 
Brazil, respectively, which provide sufficient production capacity for its 
global markets. After seven months of preparations and improvements, GWM put 
into operation the Rayong Plant in Thailand in June and provided advanced 
production technology, driving forward the development of the local automobile 
industry. Two months later, it signed an acquisition agreement with Daimler 
AG's factory in Brazil. The conclusion of this agreement will enable GWM to 
cover Brazil and the whole South America.

In terms of technology research and development, GWM established Zhangjiagang 
(China) Technology Center in February this year, which is the second R&D center 
established by GWM based on its globalization strategy. GWM has tens of 
thousands of R&D and design personnel worldwide so far, with R&D achievements 
especially in technological breakthroughs of the L.E.M.O.N. platform, the 
Coffee Intelligence platform, and the TANK platform.

Based on the positioning of a global smart technology company, GWM has 
constantly strengthened the user-centered philosophy. It places highly emphasis 
on the experience of global users and is gradually adapting to the locale 
cultures worldwide. In Thailand, as Loy Krathong is one of the most important 
traditional festivals, a local version of Valentine's Day, that carries 
people's wishes and prayers for life, GWM has well integrated into the life of 
local users by creating the super water lamp. In Chile, GWM has focused on the 
user groups enjoying adventures and joined self-driving reality shows with Luis 
Andaur, a famous local adventurer.

Thanks to the outstanding achievements in above all aspects, GWM is listed 
among the Top 50 Chinese Global Brand Builders in 2021, according to a joint 
report by Google and Kantar Brand Z. 

"The only way for auto brands to surpass competitors in the real sense is to 
strengthen their own advantages rapidly in the next three to five years", said 
Jack Wei, chairman of GWM, at the 2025 Strategy Global Launch Conference. It is 
expected that the company's global annual sales target of 4 million vehicles 
will be achieved in 2025.

SOURCE: GWM


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