Country for PR: China
Contributor: PR Newswire Asia (China)
Friday, December 24 2021 - 22:04
AsiaNet
AC Bridge International Group Publishes Report on Cultural Differences Between China and Australia to Improve Cross-Cultural Understanding Among Companies in Both Countries
MELBOURNE, Australia, Dec. 24, 2021 /PRNewswire-AsiaNet/ --

AC Bridge International Group ("AC Bridge" jannounced the release of "China 
and Australia Research Report on the Cultural Difference: Its Impact on the 
Operation of Chinese Enterprises and Countermeasures," which sheds light on 
some of the key cultural differences between China and Australia. The Report 
analyses factors giving rise to contrasting values and practices of individuals 
and organisations in the two countries. In publishing the Report, AC Bridge 
aims to offer guidance to multinational companies eyeing business opportunities 
in China and Australia to help bridge misunderstandings arising from cultural 
and social differences and foster greater cross-cultural communications to 
facilitate international investment.

Economic globalization deepens cooperation between China and non-Chinese 
enterprises with diverse cultural backgrounds. Business and cultural 
partnerships between China and Australia over the past five decades have 
significantly strengthened the bilateral relationship and paved the way for the 
prospect of closer economic cooperation. As more companies and organizations 
from both countries seek to build up a broader consumer base in the two major 
economies in the Asia-Pacific region, it has become crucial for them to 
identify cultural and societal factors that lead to differences in systems, 
behavior, and approaches conducting business. 

One of the factors that poses a striking contrast between the two societies is 
that China is a highly collectivist culture that values group cohesion over 
individual pursuits. In contrast, in line with other Western nations, Australia 
attaches greater importance to individualism that stresses autonomy and 
independence. In contrast, China's tradition to respect structure means that 
Chinese decision-makers prefer to follow guidance from higher hierarchies. If 
decisions at the top are right and wise, they will be reflected in efficient 
and robust execution; if decisions are wrong, they will lead to more 
significant consequences yet remain uncorrected. Chinese also tend to emphasize 
morality and personal duty, unlike Australia, where egalitarianism underpins 
its national identity.

The Report defines China as a society with a high power distance in which 
employees tend to have great respect for their superiors and those in authority 
thanks to Confucianism, a dominating social and political philosophy adopted by 
Chinese rulers for over two thousand years. Consequently, Chinese employees are 
expected to conform to social norms and hierarchy while maintaining absolute 
loyalty and obedience to those in authority. In contrast, in Australia, people 
endorse a lower power distance culture due to the influence of Christian 
values, which holds that all people are equal in fundamental worth and moral 
status.

A relatively easy and equal social environment makes Australia a country with a 
low-context culture, meaning that employees in managerial positions welcome 
voices from lower-level workers and show adaptability. Communication between 
employees tends to be clear and direct. However, Chinese employees are exposed 
to a high-context culture in which straightforwardness is discouraged, are more 
reserved and tend to ask questions in a non-conflict way in the workplace.

The Report also finds that people in Australia and China have different views 
on their jobs and companies. Australians, like people in other western 
countries, are driven by a passion for work and are more willing to make an 
effort to achieve self-realization, which consequently catalysis corporate 
reform and transformation. Nonetheless, Australia's traditional and 
conservative culture means slow adoption of new things and skeptical of change. 
Different generations in China have developed contrasting altitudes to their 
career lives. The post-70s and post-80s are still working to 'survive better' 
-- seeking job stability and worrying about changes. But the post-90s and 
post-00s (Gen-Z) are rarely working for survival needs anymore. They 
enthusiastically welcome changes. Therefore, different workforce demographics 
have also resulted in different attitudes towards change within different 
companies.

The media landscape in China and Australia is different in system, regulations, 
and guiding principles. China upholds Marxist media theory, with Chinese 
enterprises following the CPC's publicity guidelines. Journalism in Australia 
enjoys specific liberty under the News Media Bargaining Code, and the media is 
more decisive, more independent, and more assertive. Chinese unions are led by 
the Chinese Government in a top-down effort to improve workers' welfare and 
working conditions. On the other hand, Australian unions advocate for workers' 
welfare by organizing strikes, protesting in CBD streets, and negotiating 
directly with employers.

For more information, please feel free to download the full Report. We hope 
that it will help Australian and Chinese companies in their brand new but 
long-standing collaborations.

To read the Report, please visit http://www.business-circle.com.au/en/?p=5895 

SOURCE: AC Bridge International Group

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