GoodWe has refreshed its brand in line with the evolution of the global new 
energy space, emphasizing on collaboration and digitalization. At the core of 
this new brand identity is GoodWe's commitment to harnessing smart tech to 
drive the global energy transition and bring about a more sustainable future 
for all.

GoodWe considers technological innovation a key brand pillar, and so both its 
new logo and the accompanying brand slogan "Smart Energy Innovator" were 
rebranded to bring out this high-tech identity. The new logo will be officially 
launched January7-8,2022. Following that, new product designs will incorporate 
the new logo, highlighting the innovative brand identity behind the products. 

As a smart energy innovator, GoodWe has committed itself to innovating around 
net-zero-enabling technologies, and digital interconnection is a key tenet of 
its vision for the future of new energy. The company has made it its goal to 
provide complete and integrated solutions in digitalized new energy. It has 
made significant investments in the research and development of products and 
systems that operate intelligently and efficiently, and are able to ultimately 
increase the productivity, safety, cost, and sustainability of energy systems.

GoodWe has also revamped its website and adopted a cleaner look that is 
optimized to offer site visitors a smooth, user-friendly experience. GoodWe's 
brand personality has also been redefined and now emphasizes a brand identity 
that is "Strong, capable, and reputable." This new identity reflects the 
brand's core values of professionalism and reliability.

Collaboration and sharing are also part of GoodWe's core values, and that is 
why it has set out to build communities in sustainable energy that are able to 
deliver value to all its key stakeholders, while creating a sustainable future 
for the Earth, humanity, and future generations.

GoodWe CEO and founder Daniel Huang has emphasized that, "GoodWe is determined 
to become a major driving force in the global energy transition, and global 
efforts to build a sustainable future." This mission is guided by the company's 
ultimate vision of driving the world's smart energy transition. 

On January8,2022, GoodWe will hold a ground-breaking ceremony for its new 
company headquarters in the Suzhou High-Tech Zone in Jiangsu. The headquarters 
- which will extend 20floors above ground and 3floors underground - are a major 
investment, set to feature smart tech and house a smart energy R&D facility 
where some of the company's PV product and technology research will be 
conducted.

GoodWe's rebrand delivers a cleaner and more streamlined look, in spirit with 
its commitment to help its customers transition to cleaner, more streamlined 
products and energy systems that deliver on efficiency. The brand sees smart 
tech as a critical tool in the transformation of the global energy space, and 
has committed itself to developing smarter and more efficient energy solutions 
that help meet the energy needs of the future so as to realize the shared 
global net-zero goals.

SOURCE: GoodWe

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   Caption: GoodWe Smart Energy Innovator

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   Caption: GoodWe headquarters