Country for PR: United States
Contributor: PR Newswire New York
Friday, January 07 2022 - 01:15
AsiaNet
REPLIKA SOFTWARE INC. PARTNERS WITH L'OREAL'S PROFESSIONNEL PRODUCTS DIVISION TO OFFER DIGITAL NEW DIRECT-TO-CONSUMER CAPABILITIES TO THEIR NETWORK OF SALONS & HAIRSTYLISTS AROUND THE GLOBE
NEW YORK, Jan. 6, 2022 /PRNewswire-AsiaNet/ --

Replika Software Inc. announces a partnership with L'Oreal's  Professional 
Products Division to utilize Replika's technology to further support their 
network of salons and stylists, with tools to promote their businesses, connect 
with their clients digitally, inspire product sales and deepen relationships 
with consumers anytime and everywhere. 

Photo - https://mma.prnewswire.com/media/1720822/PR_V4.jpg

As part of this initiative, the Professional Product's Division will utilize 
Replika Software's recently expanded capabilities to empower their network of 
Salons and Stylists with a personalized, turnkey, transactional 
direct-to-consumer (DTC) microsite including a comprehensive social selling 
solution & a full catalog of L'Oréal professional products (L'Oréal 
Professional Paris, Redken, Kérastase) available to inspire their clients and 
followers on social media, sell products online, book appointments and 
highlight their businesses. This new network of sites can also be used for new 
product launches and collection drops. The new salon sites also feature 
educational content and the personally curated shoppable selections of the 
stylist's favorite products.

It is the first time that consumers are able to shop all L'Oréal professional 
products in one location. Brazil is the first country to launch this new 
enhanced technology, which is expected to continue rolling out to salons and 
stylists around the globe.

"In the face of digital disruption, Replika Software enables brands such as 
L'Oreal to take a social-centric approach to e-commerce and leverage its 
network of experts to drive its push for digital dominance," said Kareen 
Mallet, Co-Founder of Replika. She points out that engaging brand advocates and 
experts like the network of the Professional Products Division's hairstylists 
to drive ecommerce sales is the future of brand loyalty and expects that social 
selling will be a huge conversion driver and increase the average order value.  
According to Replika, its technology leads to 50 to 200 % increase in the 
average cart size and 10X increases in sales conversion over traditional paid 
media campaigns.   

About Replika Software Inc.- Replika Software is a global award-winning turnkey 
social selling software that enables brands to activate their network of social 
sellers to sell online, inspire on social media and connect with consumers 
anytime, anywhere. The company is based in New York and Paris, at Station F 
with La Maison Des Startups/LVMH. Former Fashion Director from Neiman Marcus & 
Bergdorf Goodman, Kareen Mallet, along with Advertising Executive & Serial 
Entrepreneur, Corey Gottlieb, founded the company in 2016. L'Oreal's BOLD 
investment group and LVMH Luxury Ventures have both invested in the company and 
Replika powers the social selling programs for many of their leading brands 
around the world. 

https://www.replikasoftware.com/

Contact: media@replikasoftware.com

SOURCE Replika Software Inc.


Translations

Japanese