MicroStrategy(https://www.microstrategy.com/en), the US-based enterprise 
analytics platform, supported Pfizer, an American multinational pharmaceutical 
and biotechnology corporation, to usher in a future of sustainable data 
culture. With the help of solutions and tools designed to elevate the data 
game, Pfizer has seen the value of this inevitable change and continues to 
drive the conversation internally and externally. 

Understanding the importance of digital finance and data utility, Pfizer 
underwent a transformation and began to see data as an important corporate 
asset to be consolidated and structured in ways that made finding insights 
easier, while being accessible across different devices.

Steven Dawson, Senior Director of Digital Finance, Pfizer explained, "We 
realized that there were three very different user personas, the first is the 
executive leadership team, who need to see very high-level financial data on a 
monthly basis. The second group we have is the intermediate level of senior 
leaders, who need to see data for a specific region, perhaps a business unit 
with a local hierarchy. And then the third group we have is the individual 
country managers or teams, who need very detailed information and detailed 
reports." 

MicroStrategy can take all that data and distill it into various dashboards and 
reports for different levels of access allowing for a smoother transition to a 
new data-driven culture—made all the more effective when the various needs of 
the organization are made known.

Dawson added, "In addition to that, it is a very good idea to identify metrics 
that would help you track adoption or non-adoption, and help shine a light on 
who is using the dashboards, what particular reports or worksheets they are 
using, maybe even what types of queries they are running, so we can 
subsequently improve the application but also ask questions."

By taking advantage of what the platform has to offer, data became more 
actionable. Likewise, useful information could be applied across different 
areas of the business and markets supported by business intelligence tools and 
software which strengthens the appeal for adopting the new approach.

In addition to the automation put in place for financial reporting, the 
self-serve model of business intelligence that MicroStrategy is able to bring 
to the table was also a key facet of the digital transformation. Increased 
interactability, integration of technology (like natural language generation), 
and chatbots are just some of the ways Pfizer has looked to push the envelope. 

At the same time, the integration of MicroStrategy paves the way for the 
process of an overall streamlining of data, lightening the load on 
cross-departmental requests, and emphasizing the need to upskill and adopt a 
new way of doing things for an organization as large as Pfizer.

Phong Le, President and CFO, MicroStrategy remarked, "At MicroStrategy, we have 
started to try to solve what we call the 'last-mile problem' with 
Hyperintelligence, which gets insights to users who need them, when they need 
them, without the need to dig into dashboards and reports." 

As with Pfizer's commitment to embracing sustainable data accessibility, 
MicroStrategy's solutions of robust data analytics, the ability to bring 
business intelligence to all levels of an organization, and the self-serve 
model are excellent, foundational steps to helping enterprises forge forward 
with data. You can find out more about the details of MicroStrategy and 
Pfizer's partnership by clicking here.

About MicroStrategy

MicroStrategy (Nasdaq: MSTR) is the largest independent publicly-traded 
business intelligence company, with the leading enterprise analytics platform. 
Our vision is to enable Intelligence Everywhere™. MicroStrategy provides modern 
analytics on an open, comprehensive enterprise platform used by many of the 
world's most admired brands in the Fortune Global 500. Optimized for cloud and 
on-premises deployments, the platform features HyperIntelligence®, a 
breakthrough technology that overlays actionable enterprise data on popular 
business applications to help users make smarter, faster decisions.

SOURCE: MicroStrategy