Country for PR: United Kingdom
Contributor: PR Newswire Europe
Friday, January 07 2022 - 18:14
AsiaNet
Zuddl raises USD 13.35 Mn in Series A led by Alpha Wave Incubation and Qualcomm Ventures
BOSTON and BENGALURU, India, Jan. 7, 2022 /PRNewswire-AsiaNet/ --

    - The fundraise will help Zuddl accelerate product development and scale 
globally


    Zuddl [https://www.zuddl.com/], the all-in-one platform for virtual and 
hybrid events, today announced it has closed $13.35 mn in Series A funding, led 
by Alpha Wave Incubation (AWI), which is backed by DisruptAD, ADQ’s venture 
platform, and managed by Falcon Edge Capital, and Qualcomm Ventures LLC. The 
round also saw participation from existing investors GrowX and Waveform 
Ventures. The fund raised will be used to accelerate product development and 
scale globally, with a particular focus on the US market.

    Born in the pandemic, Zuddl was founded by Bharath Varma 
[https://www.linkedin.com/in/bharath-varma91/] and Vedha Sayyaparaju 
[https://www.linkedin.com/in/vedharaju/] in May 2020. The current round of 
funding will be used for geographical expansion, deepen its tech team, and 
further build on its offering. Zuddl grew by over 30x since its inception and 
today has an enviable list of clients that include Fortune 100 and other 
fast-growing enterprises such as Kellogg's, Microsoft, Dicks Sporting Goods, 
BYJU'S, Grant Thornton, and NASSCOM amongst others. 

    "Zuddl's growth can be attributed to enterprises' need for greater 
customizability and control for their virtual and hybrid events. Most of our 
customers are global companies with remote teams, who have complex use cases 
that we help solve easily, all the while being on-brand," said Bharath Varma, 
CEO and Co-founder of Zuddl. "Attendee engagement is a critical pillar of any 
event - in-person or virtual. With Zuddl, we are leveraging our experience of 
running in-person events and using technology to solve engagement and event 
ROI. While the world slowly returns to normalcy, Zuddl helps enterprises 
abstract the complexity from virtual and hybrid events and focus on their core."

    The virtual events market space is expected to grow at about 24% CAGR 
[https://www.grandviewresearch.com/industry-analysis/virtual-events-market] 
over the next few years according to research firm, Grand View Research. As per 
LinkedIn's research, event marketers anticipate that over 65% of the events 
[https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions
/resources/pdfs/virtual-events-a-new-reality-v4.pdf] in the near future, would 
be either virtual or hybrid. 

    Zuddl's differentiation stems from its ability to deliver a high level of 
event customization, and powerful attendee engagement. Event organizers are 
enabled to customize every detail of their event quickly, and by themselves. 
Zuddl solves for attendee engagement by using technology to power 
interest-driven networking and implement gamification based on user actions. 

    "After being forced to go the virtual events route during the pandemic, 
enterprises are now discovering the advantages of hybrid events. Zuddl, through 
its hybrid-first model is tackling a unique set of problem for enterprise 
events - that of bringing customizability, control and engagement to virtual 
and hybrid events, without making it complicated for the event organizers. What 
works to Zuddl's advantage is the fact that they are from the events industry 
and understand the ground realities too well," said Anirudh Singh, Managing 
Director, Alpha Wave Incubation.

    "Zuddl's platform for hybrid events helps enterprises easily customize and 
manage events with greater engagement," said Varsha Tagare, Sr. Director, 
Qualcomm Technologies, Inc. and Managing Director at Qualcomm Ventures. "We 
look forward to supporting their journey to enable new applications and 
immersive experiences for the events sector using XR, AI and 5G." 

    "We were excited by the vision, strong expertise and speed of execution of 
Zuddl's founding team. Bharath and Vedha make a well balanced and exceptionally 
talented founding team. Their deep understanding of the needs of event 
organizers, speakers, sponsor and above all the attendees coupled with their 
product first thinking has made Zuddl offering standout in a highly crowded 
space", added Manu Rikhye, Partner, GrowX Venture.

    About Zuddl:

    Zuddl is an all-inclusive virtual and hybrid events platform, which helps 
enterprises design immersive branded experiences. Large organizations across 
the globe such as Google, Dicks Sporting Goods, Microsoft, Kellogg's and Grant 
Thornton trust Zuddl to host their virtual events. For more information, please 
visit www.zuddl.com

    About Alpha Wave Incubation

    Alpha Wave Incubation (AWI) is a $300 million venture fund, backed by 
DisruptAD, ADQ's venture platform and managed by Falcon Edge Capital. AWI has a 
dedicated team across London, Bangalore and Abu Dhabi. The fund invests in 
early-stage tech-enabled, disruptive start-ups in India and Southeast Asia. In 
addition to providing outstanding founders with early-stage capital, AWI offers 
access to an unrivaled set of support mechanisms for business-building, while 
also helping companies expand globally and open up new markets in the GCC/MENA 
region and beyond. 

    About DisruptAD

    DisruptAD, ADQ's venture platform, was launched to accelerate the future of 
innovation. The platform offers productive incubation, investment and 
commercial scaling opportunities for tech start-ups in a state-of-the-art 
infrastructure for a digital led age. DisruptAD aims to advance R&D and unleash 
the potential of the UAE's innovative and entrepreneurial ecosystem through 
highly skilled tech talent.

    DisruptAD is attracting and creating a thriving community of founders, fund 
managers, incubators, and accelerators to globally build, support and scale 
disruptive technologies from Abu Dhabi.

    About Falcon Edge Capital

    Falcon Edge Capital is a diversified global alternative asset manager 
co-founded in 2012 by Rick Gerson, Navroz D. Udwadia and Ryan Khoury. Falcon 
Edge manages approximately $4bn in assets across public and private markets. 
Falcon Edge has offices in New York, London and Bangalore. The firm offers a 
variety of investment products and strategies that cover a number of asset 
classes, themes and geographies.

    About Qualcomm Ventures 

    Qualcomm Ventures, acting through Qualcomm Ventures LLC or its affiliated 
entities, has been making strategic investments in technology companies that 
have the potential to dramatically transform our world since 2000. As a global 
investor, we look to help entrepreneurs build revolutionary businesses that 
reshape the world around us. For more information please visit: 
www.qualcommventures.com.

    Media Contact:

    Verbly Integrated Communications 
    Hitheshitha Mahesh 
    hitu@verblyinc.com 

    Photo: https://mma.prnewswire.com/media/1721848/Zuddl_platform.jpg
    Logo: https://mma.prnewswire.com/media/1721323/Zuddl_Logo.jpg 

    Source: Zuddl

 


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