Country for PR: United States
Contributor: PR Newswire New York
Saturday, January 08 2022 - 04:51
AsiaNet
MEDIA AND ENTERTAINMENT GIANT SIGNIFICANTLY EXPANDS DARKTRACE COVERAGE ACROSS ITS BUSINESS
CAMBRIDGE, England, Jan. 8, 2022 /PRNewswire-AsiaNet/ --

Darktrace, a global leader in cyber security AI, today announced that one of 
Europe's largest media conglomerates has expanded coverage of Darktrace's 
Self-Learning AI to defend the business from sophisticated and disruptive 
cyber-threats. 

The company, which serves tens of millions of consumers and businesses across 
Europe, has decided to bolster its cyber defense by expanding Darktrace's 
coverage across its digital enterprise and signed a multi-million-dollar deal 
with Darktrace across several contracts. It has deployed Darktrace's Enterprise 
Immune System to interrupt novel threats as they arise, be these in the cloud 
or the corporate network, by learning the digital DNA of the business. 

The media and entertainment industry has been targeted by attackers looking to 
steal and monetize valuable assets such as intellectual property through 
extortion. Whether hackers are seeking financial gain or looking to promote an 
ideological cause, the industry is ripe with opportunity for crippling threats 
such as ransomware. Darktrace's AI can stop ransomware in seconds, and stops an 
attack somewhere in the world every minute.

"Reliable and trustworthy sources of media and information play an essential 
role in our society, and broadcasting in particular has proven to be a critical 
service as the world has navigated the pandemic," said Poppy Gustafsson OBE, 
CEO of Darktrace. "I am delighted that Darktrace is expanding its reach across 
such a major customer in this space, so that our AI technology can spot and 
stop threats before news stations are taken down or confidential data is 
stolen."

About Darktrace

Darktrace (DARK.L) ( 
https://c212.net/c/link/?t=0&l=en&o=3406649-1&h=2867800562&u=https%3A%2F%2Fwww.darktrace.com%2Fen%2Foverview&a=Darktrace 
), a global leader in cyber security AI, delivers world-class technology that 
protects almost 6,000 customers worldwide from advanced threats, including 
ransomware ( 
https://c212.net/c/link/?t=0&l=en&o=3406649-1&h=2555091147&u=https%3A%2F%2Fwww.darktrace.com%2Fen%2Fransomware&a=ransomware 
) and cloud ( 
https://c212.net/c/link/?t=0&l=en&o=3406649-1&h=3229484539&u=https%3A%2F%2Fwww.darktrace.com%2Fen%2Fcloud&a=cloud 
) and SaaS ( 
https://c212.net/c/link/?t=0&l=en&o=3406649-1&h=2976493749&u=https%3A%2F%2Fwww.darktrace.com%2Fen%2Fsaas&a=SaaS 
) attacks. The company's fundamentally different approach applies Self-Learning 
AI ( 
https://c212.net/c/link/?t=0&l=en&o=3406649-1&h=2354286855&u=https%3A%2F%2Fwww.darktrace.com%2Fen%2Fself-learning-ai&a=Self-Learning+AI 
) to enable machines to understand the business in order to autonomously defend 
it. Headquartered in Cambridge, UK, the company has 1,600 employees and over 30 
offices worldwide. Darktrace was named one of TIME magazine's 'Most Influential 
Companies' for 2021.

SOURCE  Darktrace

CONTACT: Bryce Tom, Rubenstein (USA), +1 917 733 9494, 
darktrace@rubenstein.com; Tom Bermingham, Brands2Life (UK), +44 (0) 7983 857 
952, darktrace@brands2life.com; Kerrie Murphy, SBM Comms, +61 409 537 743, 
darktrace@ovato.com.au
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