Country for PR: United States
Contributor: PR Newswire New York
Wednesday, January 19 2022 - 23:02
AsiaNet
Shutterstock Predicts Top Creative Trends For 2022
NEW YORK, Jan. 19, 2022 /PRNewswire-AsiaNet/ --

-- The data and AI-driven report identifies the six notable trends that will 
define creative expression and increase marketing performance in 2022

Shutterstock, Inc. ( 
https://c212.net/c/link/?t=0&l=en&o=3416268-1&h=1274524166&u=http%3A%2F%2Fwww.shutterstock.com%2F&a=Shutterstock%2C+Inc. 
) (NYSE: SSTK), a leading global creative platform offering full-service 
solutions, high-quality content, and applications for brands, businesses and 
media companies, today announced the launch of its annual Creative Trends 
Report ( 
https://c212.net/c/link/?t=0&l=en&o=3416268-1&h=1663845882&u=https%3A%2F%2Fcontent.shutterstock.com%2Fcreative-trends%2F&a=Creative+Trends+Report 
). Based on search data from Shutterstock's global users, this year's 
interactive report foresees the themes of time and space dominating creative 
projects and marketing campaigns in 2022. Additionally, new to this year's 
report is Shutterstock.AI performance data that pinpoints the content that will 
drive the highest click-through rates, giving creatives and marketers the 
insights to create and innovate with confidence. 

Logo - https://mma.prnewswire.com/media/1075411/shutterstock_Logo.jpg 

The pandemic has dislocated the concept of time for many; as days dissolve 
together, the passage of time is processed differently. Shutterstock's data 
shows that in 2022, creatives are expected to visualise this overarching 
sensation of losing track of time and space through entering new realms, eras 
and possibilities in their marketing materials. As virtual spaces increase in 
popularity, this year's report places users directly into the metaverse through 
a heightened interactive experience, allowing users to explore the trends via a 
personalized avatar. 

"When we took a closer look at what the global Shutterstock community is 
searching for, it is clear that 2022 is set to be a year defined by pushing 
traditional boundaries and exploring the unknown," said Flo Lau, Creative 
Director at Shutterstock. "There is a sense of wanderlust and a desire to 
explore the fantastical and the uncanny, and this year's trends captured just 
that. From the barren desert landscapes of the West to the neon reflections of 
a futuristic skyline, this year is ready to test the boundaries of our 
imagination." 

The six 2022 Creative Trends fall under two thematic categories: time and 
space. 

Fantastic (14th Century): Reflecting the global obsession with medieval sagas 
such as Game of Thrones and The Witcher, the popularity of the Middle Ages 
continues to rise. Keywords such as medieval building (+6496%), vintage shield 
(+2858%) and templar (+831%) have seen a drastic uptick, as creatives and 
marketers turn back time to revisit a realm of drama and adventure. According 
to Shutterstock.ai data, the content receiving the most clicks include towers, 
goblets, and axes, with castles being the most popular.

The Macabre (Modern Era): Spooky elements like Egyptian mummies (+6923%), 
beasts (+3623%) and reapers (+388%) aren't just for Halloween. Search patterns 
show that the genres of horror and thriller are making a comeback, with a 
particular focus on dystopian and post apocalyptic futures. 

Way Out West (18th - 19th Century): Data shows a spike in interest for cowboy 
culture, wild west environments, and prairie fields, with searches for Wild 
Horses, for example, rising by 1961%. Western-themed images and videos are fast 
climbing marketing wish lists, with Navajo patterns having grown in popularity 
by 225% over the last year.

On The Road Again (Modern Era): Staying indoors has sparked the urge to travel 
for millions around the world. Users are searching for bikes on the road 
(+14911%), roads to mountain (+5763%) and the badlands (+487%) in an effort to 
explore unknown territories and paths less frequented from the comforts of 
their own homes. Content receiving the most clicks include luggage and mountain 
ranges.

Cyberpunk Is Not Dead (2100s): In a world that is constantly innovating and 
breaking technological barriers, it is no surprise that creatives are turning 
towards high-tech aesthetics such as nocturnal cityscapes, fractal backgrounds 
(+2955%) and woman avatars (+1503%) to keep up with the changes. Content 
receiving the most clicks include electrical outlets, webcams and LED.

What's Cookin' (Modern Era): Lockdowns around the world spurred people to get 
back in the kitchen and find inspiration from all corners of the globe. 
Searches for regional specialities and ingredients such as Porcini (+2566%), 
Takoyaki (+2024%) and Panna Cotta (+435%) are on the rise, as creatives and 
marketers look for gastronomical inspiration near and far. Content receiving 
the most clicks include pretzels and cupcakes. 

In addition to reporting these six global trends, Shutterstock has localized 
the trends report for the first time for some of our top markets: Brazil, 
France, Japan, U.S., and the UK. These national reports highlight each of these 
country's top three upcoming trends, such as "The Art of Living' in Japan," and 
"Dragon (On and On)" in the U.S., by utilizing our local search and click data. 
Moreover, the 2022 report also informs our global audience of the top local 
search terms of 26 different countries, from Chile to Norway.

Explore the full Creative Trends report here ( 
https://c212.net/c/link/?t=0&l=en&o=3416268-1&h=3145964870&u=https%3A%2F%2Fcontent.shutterstock.com%2Fcreative-trends%2F&a=here. 
).

About Shutterstock, Inc.

Shutterstock, Inc. (NYSE: SSTK ( 
https://c212.net/c/link/?t=0&l=en&o=3416268-1&h=2652496256&u=https%3A%2F%2Fstudio-5.financialcontent.com%2Fprnews%3FPage%3DQuote%26Ticker%3DSSTK&a=SSTK 
)), is a leading global creative platform offering full-service solutions, 
high-quality content, and applications for brands, businesses and media 
companies. Directly and through its group subsidiaries, Shutterstock's 
comprehensive collection includes high-quality licensed photographs ( 
https://c212.net/c/link/?t=0&l=en&o=3416268-1&h=3489715130&u=https%3A%2F%2Fwww.shutterstock.com%2F&a=high-quality+licensed+photographs 
), vectors ( 
https://c212.net/c/link/?t=0&l=en&o=3416268-1&h=3141035075&u=https%3A%2F%2Fwww.shutterstock.com%2Fvectors&a=vectors 
), illustrations ( 
https://c212.net/c/link/?t=0&l=en&o=3416268-1&h=3176598896&u=https%3A%2F%2Fwww.shutterstock.com%2Fcategory%2Fillustrations-clip-art&a=illustrations 
), 3D models ( 
https://c212.net/c/link/?t=0&l=en&o=3416268-1&h=2592751856&u=https%3A%2F%2Fwww.turbosquid.com%2F&a=3D+models 
), videos ( 
https://c212.net/c/link/?t=0&l=en&o=3416268-1&h=1796036553&u=https%3A%2F%2Fwww.shutterstock.com%2Fvideo%2F&a=videos 
) and music ( 
https://c212.net/c/link/?t=0&l=en&o=3416268-1&h=978007802&u=https%3A%2F%2Fwww.shutterstock.com%2Fmusic%2F&a=music 
). Working with its growing community of over 1.9 million contributors, 
Shutterstock adds hundreds of thousands of images each week, and currently has 
more than 390 million images and more than 23 million video clips available.

Headquartered in New York City, Shutterstock has offices around the world and 
customers in more than 150 countries. The Company also owns PicMonkey, a 
leading online graphic design and image editing platform ( 
https://c212.net/c/link/?t=0&l=en&o=3416268-1&h=270307628&u=https%3A%2F%2Fwww.picmonkey.com%2F&a=leading+online+graphic+design+and+image+editing+platform 
); Offset, a high-end image collection ( 
https://c212.net/c/link/?t=0&l=en&o=3416268-1&h=1509224154&u=https%3A%2F%2Foffset.com%2F&a=high-end+image+collection 
); Shutterstock Studios, an end-to-end custom creative shop ( 
https://c212.net/c/link/?t=0&l=en&o=3416268-1&h=2568681222&u=https%3A%2F%2Fwww.shutterstock.com%2Fstudios&a=an+end-to-end+custom+creative+shop 
); PremiumBeat, a curated royalty-free music ( 
https://c212.net/c/link/?t=0&l=en&o=3416268-1&h=4162731142&u=https%3A%2F%2Fwww.premiumbeat.com%2F&a=royalty-free+music 
) library; Shutterstock Editorial, a premier source of editorial images ( 
https://c212.net/c/link/?t=0&l=en&o=3416268-1&h=345876833&u=https%3A%2F%2Fwww.shutterstock.com%2Feditorial&a=editorial+images 
) and videos ( 
https://c212.net/c/link/?t=0&l=en&o=3416268-1&h=503761225&u=https%3A%2F%2Fwww.shutterstock.com%2Feditorial%2Fcollections%2Feditorial-video&a=videos 
) for the world's media; TurboSquid, a leading 3D content marketplace ( 
https://c212.net/c/link/?t=0&l=en&o=3416268-1&h=3934210&u=https%3A%2F%2Fwww.turbosquid.com%2F&a=leading+3D+content+marketplace 
); Amper Music, an AI-driven music platform ( 
https://c212.net/c/link/?t=0&l=en&o=3416268-1&h=2607299451&u=https%3A%2F%2Fwww.ampermusic.com%2F&a=AI-driven+music+platform 
); and Bigstock ( 
https://c212.net/c/link/?t=0&l=en&o=3416268-1&h=3113060832&u=https%3A%2F%2Fwww.bigstockphoto.com%2F&a=Bigstock 
), a value-oriented stock media offering.

For more information, please visit www.shutterstock.com and follow Shutterstock 
on Twitter ( 
https://c212.net/c/link/?t=0&l=en&o=3416268-1&h=2338500263&u=https%3A%2F%2Ftwitter.com%2Fshutterstock&a=Twitter 
) and on Facebook ( 
https://c212.net/c/link/?t=0&l=en&o=3416268-1&h=1812549891&u=https%3A%2F%2Ffacebook.com%2Fshutterstock&a=Facebook 
).

SOURCE Shutterstock, Inc.

CONTACT: Press Contact: Aimee Leabon, press@shutterstock.com, +1-917-563-4991