- CheongKwanJang Red Ginseng, popular as a global Lunar New Year gift 

- Preferring convenient eating in Asia vs. Preferring natural taste in the 
United States and the Middle East, the influx of young people increases due to 
high interest in healthy products 

KGC(Korea Ginseng Corp.) unveiled the 'World Map of Red Ginseng', which 
selected the bestsellers by country based on the overseas market sales of 
CheongKwanJang Red Ginseng last year to mark the new year, 2022. 

'Everytime', a stick-type red ginseng product that is easy to carry and eat, 
ranked first in sales in six Asian regions, including Japan.

As red ginseng, the originator of K-food, has established itself as a popular 
gift in Asia where New Year's holidays are celebrated, demand in overseas 
markets is also increasing. Growing interest in health worldwide, as well as 
increasing awareness due to the influence of K-drama, seems to have driven the 
market due to an increase in the influx of the younger generation. The 
diversification of sales channels through e-commerce along with product 
variation also had an impact.

The overseas export performance of KGC, Korea's leading red ginseng 
manufacturing company, is also remarkable. Compared to the annual sales in '19, 
before the outbreak of Covid-19, '20 increased by 4.8%, and the accumulated 
sales in the third quarter of '21 also increased by about 20% compared to '19's 
annual sales.

<'Everytime', which is easy to carry and eat, ranks first in sales in 6 Asian 
countries including Japan>

'Everytime' is a product made with 100% red ginseng concentrate and only 
purified water, and the name is given to include 'easy to carry and eat 
everytime'. 'Everytime' ranked first in sales in six Asian regions including 
Japan last year. 

In the past, red ginseng tablets in the form of pills were sold a lot, but 
recently, the younger generation, who have often seen eating stick-type red 
ginseng through Korean dramas, are enjoying this more and more.

"Red ginseng is a cultural pride of Korea and a significant legacy passed down 
by our ancestors," said Kim Nae-soo, a director of Global CIC at KGC. He added, 
"We will do our best to promote our red ginseng to the world with a sense of 
duty as a representative."

SOURCE:  KGC (Korea Ginseng Corp.)


Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=413558

   Caption: Korea Ginseng Corp