U.S. Senior Management team

Following the appointment of well know industry authority, Mr Dennis Drazin to 
the role of U.S. Chairman, PlayUp is pleased to announce the appointment of Mr 
Art Hamilton as USA Chief Financial Officer. Mr Hamilton brings to PlayUp 
significant U.S. based experience in mergers and acquisitions, business 
development, financial budgeting, strategic planning, IFRS and U.S. GAAP, 
growth strategies, project and program management and business analytics. He 
previously worked with wagering veteran and PlayUp shareholder Matt Davey at 
NYX Gaming Group that listed on the TSX, acquired OpenBet and ultimately sold 
to Scientific Games.  

Strategic investment

PlayUp has secured an investment of USD $35.0 million from Sam Bankman Fried's 
crypto exchange, FTX in Q4 2021. This financing round will be used primarily to 
accelerate PlayUp's U.S. market access. In addition to their investment in 
PlayUp, FTX has been actively investing in partnerships and endorsement deals 
in the sports and esports arena over the past twelve months. 

FTX Head of Product, Ramnik Arora said, "We are delighted to have an investment 
in PlayUp" and "we believe PlayUp is at a pivotal moment in its corporate 
journey."

U.S. market entry data

Momentum continues to grow following PlayUp's October launch into the New 
Jersey sports betting market, with recent Eilers & Krejcik reports indicating 
PlayUp achieved 0.6% market share in its first month, placing it in the top 10 
operators within the state.  

U.S. market access progress

PlayUp has made significant progress with U.S. market access over the past 
twelve months and will be announcing several new market access deals now 
finalised in January 2022.

PlayUp Global CEO Daniel Simic said "We are very happy with the progress of our 
U.S. market entry. The recent investment by FTX will assist PlayUp in 
accelerating its U.S. market opportunities and grow our global sports betting 
and wagering presence."

About PlayUp 

PlayUp is a next generation entertainment and technology group that enriches 
the lives of its clients by providing an entertaining, rewarding, and 
responsible online betting service. At its core, PlayUp develops innovative 
betting technologies in-house to power its brands and deliver world-class user 
experiences. Its energies are focused on fulfilling the needs of dedicated and 
passionate users who seek a deeper connection to the games they play. 

PlayUp's mission is to unify online betting into one platform inclusive of 
Sports Betting, Fixed-Odds Racing (Horses and Greyhounds), iGaming, Esports and 
Daily Fantasy Sports (DFS) where it now hosts Australia's largest and indeed 
some of the world's biggest prize pools in competitive peer-to-peer online 
betting. 

The company holds online betting licenses in multiple jurisdictions and 
currently operates in Australia, New Zealand, India and several regulated USA 
states. 

SOURCE  PlayUp