-Leading airport lounge and experiences programme adds 134 new premium lounges 
and 49 new experiences to network in 2021 
-Reveals it has at least one experience covering 95% of all international 
flights, from the 100 busiest airports globally 
-Priority Pass drives premium travel experiences by giving Members access to 
even more dining, sleep, and spa offerings in airports worldwide


Today, Priority Pass, the world's leading airport lounge and experiences 
programme, owned and operated by Collinson, has announced it has added a total 
of 183 airport lounges and experiences to its global network in 2021. The 
latest additions mean that Priority Pass has at least one experience covering 
95% of all international flights from the top 100 airports*, with new additions 
in airports worldwide, including the US, Russia and China. The brand has also 
focused on making more premium experiences accessible for its Members, by 
adding further dining, sleep and spa offerings to its network as well as 
recently announcing a partnership with CarTrawler. 

Growing The Premium Lounges Network 

As part of its dedication to growing its premium lounge network, Priority Pass 
added 134 new premium lounges in 2021, each designed to be a luxurious oasis 
for travellers pre-flight. As part of this, through its sister company, Airport 
Dimensions, Priority Pass Members were also given access to a new lounge 
concept in partnership with VIP Ambaar Lounge brand. The exciting, new, premium 
'Ambaar Club' launched at Viracopos International Airport (VCP) and has since 
been rolled out to two further airports in Brazil this year with more to come.

Separately, as previously announced in June 2021, a relationship with JP Morgan 
Chase will give Priority Pass Members access to lounges within the brand new, 
premium airport lounge 'Chase Sapphire Lounge by The Club'. Three lounges are 
already in development at Hong Kong International, Boston Logan and New York La 
Guardia airports.

Adding New Airport Experiences

As part of its commitment to expanding the range of options available for 
Members beyond airport lounges, Priority Pass introduced 49 new experiences in 
2021. These include: Sleeping Pods at airports including Moscow Sheremetyevo, 
New York La Guardia and Bahrain International; nine new spas, featured in 
destinations such as Istanbul, Lagos and Dallas; and even a brand new gaming 
experience at Los Angeles International Airport (LAX). Further premium dining 
experiences were added, where guests can dine on delicious local cuisines and, 
in some cases, enjoy the scenery nearby with expansive window views. 

Be Relax also joined the Priority Pass network, offering Members the 
opportunity for a relaxing spa experience before or after their flight. With 
numerous locations across the US and around the world, Be Relax offers a large 
range of wellness services, including chair massages, loungers, and 
aromatherapy. Priority Pass Members can visit Be Relax locations at San Diego 
International Airport (SAN), Detroit Metropolitan Wayne Airport (DTW), Los 
Angeles International Airport (LAX), Dallas International Airport (DFW), and 
New York Airport (JFK and La Guardia), with more locations coming soon to the 
network. 

Providing New and Exciting Services 

As well as expanding its airport experiences, Priority Pass added a range of 
new Travel Services to its app, allowing Members access to more things to 
enhance their overall travel experience, including a global partnership with 
CarTrawler. The partnership gives all Members access to competitively priced 
car rental and airport transfers through CarTrawler's network of over 2,200 
vehicle partners across 50,000 locations worldwide. The partnership is a result 
of Priority Pass' desire to constantly evolve its propositions in accordance 
with travellers' evolving needs and wants, and joins COVID-19 travel testing 
and Duty-Free Shopping services. 

Rebuilding traveller confidence

Priority Pass launched a number of innovations last year to help rebuild 
traveller confidence and welcome passengers back safely. During the pandemic, 
the company launched a groundbreaking new 'Ready 2 Order' food and beverage 
system in recognition of the challenges traditional Food & Beverage (F&B) 
models in lounges faced as a result of COVID-19 restrictions. The solution 
meant a number of lounges were able to protect the provision of F&B for guests, 
whilst ensuring all Members and lounge staff could stay safe via a contactless 
ordering process. To date, over 143,000 orders have been placed via the app and 
in November, following this incredible response, Priority Pass announced it was 
expanding its Ready 2 Order footprint from 16 lounges to 46, with a view to be 
up and running throughout 2022.

Priority Pass Members were also offered COVID-19 travel testing discounts on 
both PCR and Antigen tests for arrivals and departure to help make taking to 
the skies again more accessible. 

"2021 has been a massive year for Priority Pass," said Christopher Evans, Joint 
CEO, Collinson. "Not only have we expanded the network into more locations, but 
we've expanded with a whole host of new experiences and services. One of our 
key goals this year was to bring more premium, digitally-enabled travel 
experiences to our Members, to help them feel a bit of luxury and boost their 
confidence while travelling during what has been a difficult time. Our aim has 
always been to enhance the experience of getting from A to B and make access to 
these benefits more seamless. I am delighted with the incredible range and 
quality of the additional lounges, experiences and partners that our customers 
now have access to.

"As we move into 2022, thanks to innovations like COVID-19 travel testing, the 
roll out of vaccines and increased health and safety measures across the 
industry, we can expect confidence in travel to return. And our lounges will be 
ready and waiting to welcome passengers when they take to the skies again." 

"It's no secret that the travel recovery in Asia Pacific is taking longer than 
other parts of the world; however, it will come, and we're pleased to already 
be seeing progress in certain markets in our region. We remain committed to 
furthering our global aim of achieving the safe return to travel through a 
range of initiatives, including the World Health Organisation (WHO) 
Foundation's 'Go Give One' campaign; which sees Collinson partner together with 
WHO to help ensure everyone, no matter their location in the world, has access 
to COVID-19 vaccinations. Our desire to support and elevate the experience of 
those who wish to travel today and, in the future, has also remained steadfast, 
reflected through a range of investments and new partnerships across Asia 
Pacific in 2021. These include new lounges and experiences in key markets such 
as China, Australia and Malaysia through partnerships with leading brands 
including THAI Airways, Sama-Sama Hotels Group and marhaba. We look forward to 
announcing additional enhancements and partnerships throughout the region in 
the coming weeks, in support of both domestic travel within Asia Pacific 
markets, and our region's continued re-opening to international travel," added 
Todd Handcock, President, Asia Pacific, Collinson. 

*Airport ranking based on 2019 flight numbers

About Priority Pass

Priority Pass is the original and market-leading airport experiences programme 
operated by Collinson. It provides discerning frequent travellers access to 
over 1300 lounges and airport experiences in over 650 airports across 148 
countries, including a growing number of airport dining and spa offerings 
worldwide that can be accessed in the same way as lounges. Using the Priority 
Pass app for iOS and Android, members can quickly and easily discover locations 
welcoming Priority Pass, instantly check their visit entitlement, and use their 
Digital Membership Card to access airport lounges and experiences.

About Collinson

Collinson(https://www.collinsongroup.com/en) is a global leader in the 
provision of travel experiences including airport lounge access and medical and 
security assistance and travel medical services. Collinson's traveller 
experiences include the world's leading airport lounge and experiences 
programme, Priority Pass, as well as travel insurance, identity assistance, 
flight delay, international health and travel risk management solutions.

Collinson has over 2,000 employees operating out of 17 locations globally, all 
working to deliver a broad range of travel experiences that ensure the safety, 
welfare and comfort of 55 million people as they travel for business and 
leisure around the world. Its travel medical and security assistance business 
unit has more than 55 years' experience in the delivery of international 
medical assistance and emergency care, including the handling of pandemics such 
as Ebola, Zika and the coronavirus. Last year alone, Collinson responded to 
over 95,000 emergency calls, managed over 40,000 medical cases and conducted 
over 3,000 aero-medical evacuations across the 170 countries it serves. We work 
with clients including American Express, Cathay Pacific, CBA, Mastercard, 
UnionPay and Visa.

SOURCE: Collinson, Priority Pass


Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=413977

   Caption: Aspire Lounge, Perth, Australia, part of the Priority Pass network 
of airport lounges

   Link: https://iop.asianetnews.net/view-attachment?attach-id=413979

   Caption: Priority Pass has partnered with CarTrawler

   Link: https://iop.asianetnews.net/view-attachment?attach-id=413980

   Caption: Priority Pass has partnered with CarTrawler