Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Tuesday, March 22 2022 - 12:00
AsiaNet
Cle De Peau Beaute Announces 2022 'Power of Radiance' Awardee
TOKYO, Mar 22, 2022 /PRNewswire-AsiaNet/--

Recognizing those who have empowered and bettered the lives of girls and women 
through STEM education 

Cle de Peau Beaute, the luxury skincare and makeup brand, is proud to announce 
the recipient of the fourth 'Power of Radiance Awards', Amanda Simandjuntak 
from Jakarta, Indonesia, an exceptional woman who has dedicated herself to 
empowering girls within her community through STEM (Science, Technology, 
Engineering, and Math) education. The 'Power of Radiance Awards' is an integral 
part of Cle de Peau Beaute's long-term philanthropic commitment which includes 
a multi-year partnership with UNICEF1 that launched in 2019 to support the 
Gender Equality Program. Through STEM education and empowerment programs for 
girls, CCle de Peau Beaute aspires to unlock their true potential and empower a 
better world.

As the globe continues to define a post-pandemic world through scientific and 
technological solutions, the boundless potential from half of the population 
that includes girls and women cannot be overlooked. Girls, in particular from 
underprivileged areas, are even more deprived of STEM education. As ICT 
(Information and Communications Technology) skills that include the 
understanding and application of computer programs and software become more in 
demand, the gender gaps have further increased due to the limited participation 
of women within these industries. In Indonesia, early marriage, pregnancy, and 
familial pressures often interrupt girls from furthering their education; and 
girls who are academically isolated tend to be blocked from entering the 
workforce. Ms. Simandjuntak is determined to change this by offering STEM 
education for marginalized girls and women in Indonesia, so they too have the 
opportunity to join and contribute to these crucial fields.

According to UNICEF, the pandemic has exacerbated the already dire learning 
crisis in Indonesia. The unemployment rate for young women in Indonesia is 
about 15.62%.2 As the CEO and co-founder of MARKODING, Ms. Simandjuntak has 
trained more than 10,000 girls and women in innovation and technology ­– such 
as coding, UI/UX design, and product development ­– increasing the rate of 
girls in digital training to 55% in only a year. She has launched the 'Girls 
Can Code Scholarship Program' and the 'Girls Can Code Webinar Series' to 
inspire more girls to pursue STEM careers. "As we enter into the fourth year of 
the Power of Radiance Awards, we at Cle de Peau Beaute feel greatly privileged 
to have the ability to continue driving positive change through education and 
empowerment by supporting Ms. Simandjuntak, whose work is an inspiration to us 
all. Her energy and achievements perfectly encapsulate the spirit of our 
aspirations to transform the world through positive and proactive action," said 
Ms. Mizuki Hashimoto, Chief Brand Officer of Cle de Peau Beaute.

Since November 2019, MARKODING has partnered with UNICEF Indonesia to implement 
the 'Digital Innovation Challenge' in order to help adolescent girls develop 
21st century skills, digital skills and entrepreneurial skills. The initiative 
program has trained 5256 adolescents from 126 schools. 

"My mission is to empower marginalized girls and women in Indonesia to become 
problem solvers through innovation and technology. By equipping them with 
twenty-first century skills such as critical thinking, creativity, 
communication, collaboration and empathy, we provide them superpowers to 
unleash their potential and join the effort to make the world a better, fairer, 
and safer place," said Ms. Simandjuntak. 

As the 2022 recipient of the 'Power of Radiance Award', Ms. Simandjuntak will 
be awarded a grant that will be donated to the 'Digital Innovation Challenge' 
to support girls in their STEM education and provide them with job 
opportunities. Cle de Peau Beaute's journey as advocates for education began 
with a dream for a better world. The power to unleash an inner radiance that 
can accomplish real and positive change is within every individual, and through 
the 'Power of Radiance Awards', Cle de Peau Beaute is standing with girls and 
women globally as they transform the world for themselves, their families and 
their communities.

1 UNICEF does not endorse any company, brand, product, or service.
2 Information Source: Study on skills for the future in Indonesia [ 
https://www.unicef.org/indonesia/media/6221/file/Study%20on%20skills%20for%20the%20future%20in%20Indonesia.pdf 
] 

About Amanda Simandjuntak
Amanda is the CEO and co-founder of MARKODING, a non-profit organization with a 
mission to empower underprivileged youth in Indonesia through innovation and 
technology. The organization was selected as a finalist of the MIT Solve 
Challenge: Youth, Skills and the Workforce of the Future and represented 
Indonesia at the ASEAN-UNICEF Conference on 21st Century Skills and Young 
People's Participation in Singapore. Amanda was also selected as one of the 
Young Societal Leaders in the 2019 Singapore Summit. Since 2019, MARKODING is 
an implementing partner of UNICEF Indonesia and has launched the 'Digital 
Innovation Challenge', to help adolescent girls and boys develop 21st century 
skills, digital skills and entrepreneurial skills, so they can find solutions 
to the issues affecting them. In the first phase of the program, MARKODING has 
empowered 482 underprivileged adolescents from 21 schools and community based 
learning centers in Jakarta. This program has since expanded beyond Jakarta to 
Semarang and reached 5256 adolescents (55% girls) from 126 schools in Indonesia.

About Cle de Peau Beaute
Cle de Peau Beaute, the global luxury brand from Shiseido Co Ltd, was founded 
in 1982 as the ultimate expression of elegance and science. Cle de Peau Beaute 
means the key to skin's beauty. The philosophy of the brand is to unlock the 
power of a woman's radiance by harnessing makeup technologies and advanced 
skincare from around the world. Forever guided by an exquisite aesthetic 
sensibility and intelligence, Cle de Peau Beaute has instilled its products 
with modernity, enchantment, and dynamism to emerge as an industry leader in 
delivering radiance so remarkable, it emanates from within. Available in 23 
countries and regions worldwide.

Cle de Peau Beaute Official Website: 
https://www.cledepeaubeaute.com/int/powerofradiance-2022.html
Cle de Peau Beaute Official Instagram: 
https://www.instagram.com/cledepeaubeaute/  

SOURCE: Cle de Peau Beaute

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=414546

   Caption: Ms. Amanda Simandjuntak, 2022 Award Recipient of the 'Power of 
Radiance Awards'

   Link: https://iop.asianetnews.net/view-attachment?attach-id=414547

   Caption: The Cle de Peau Beaute 'Power of Radiance Awards'

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