-- Selling Simplified's database and demand generation software will further 
IDG's technology and data platform evolution

IDG Communications, Inc. ( 
https://c212.net/c/link/?t=0&l=en&o=3439306-1&h=245998269&u=https%3A%2F%2Fwww.idg.com%2F&a=IDG+Communications%2C+Inc. 
) (IDG) today announced that it has acquired Selling Simplified ( 
https://c212.net/c/link/?t=0&l=en&o=3439306-1&h=3940319086&u=https%3A%2F%2Fsellingsimplified.com%2F&a=Selling+Simplified 
), a versatile Marketing-as-a-Service (MaaS) platform that provides lead 
generation products, data services and analytics.

Video - https://www.youtube.com/watch?v=NltO8Cnc8ZI 

Photo - https://mma.prnewswire.com/media/1743521/IDG_SSGs.jpg 

In the last few years, IDG has evolved its network of editorial brands to 
include an integrated marketing and lead generation technology platform. The 
acquisition of Selling Simplified allows IDG to add contact and account level 
AI powered lead generation capabilities to its expanding suite of intent-based 
marketing technologies.

Selling Simplified offers two distinct opportunities for product growth within 
IDG:

The first is a global dataset of more than 160 million B2B records specific to 
tech industry purchase intent which can be added to IDG's existing proprietary 
audience, creating the world's largest addressable database of in-market tech 
decision-makers and influencers.

The second is a marketing technology platform that identifies and scores intent 
signals based on campaign engagement leveraging machine learning. The company's 
Demandcentr system continuously monitors behavioral context and builds an 
understanding of purchase intent behind each contact and account in the 
database.  The combined data and marketing technology identifies the most 
valuable contacts for sales outreach or continued lead nurture.

"Segmenting an audience by job title and role in the purchase decision is no 
longer sufficient at generating sales leads. Marketing campaigns simply perform 
better when you can also apply knowledge of the prospect's current stage in the 
path-to-purchase and actively engage them," said Kumaran Ramanathan, President 
of IDG Communications, Inc. "Selling Simplified has been able to provide just 
that and shares our commitment to building deep relationships across 
international markets."

"We were very cautious about selecting a partner that shared our culture and 
vision," added Michael Whife, CEO of Selling Simplified. "IDG was a natural 
partner for our next stage of development on many fronts. We believe the union 
of the two companies makes us the largest provider of B2B tech leads globally 
and offers a dynamic approach to driving success for our clients."

Selling Simplified is the latest in a series of acquisitions IDG has made over 
the last 18 months that demonstrates the company's commitment to building 
best-in-class, proprietary technology market data and marketing solutions. The 
IDG Communications MarTech stack -- built by and for marketers -- includes an 
ABM platform, Triblio; a marketing data and intelligence solution, KickFire; 
and a B2B sales and marketing data intent platform, LeadSift. These are already 
integrated into IDG's dataset and iconic tech editorial-branded sites. This 
end-to-end proprietary platform and media ecosystem delivers the industry's 
highest quality leads at over 99.9% acceptance rate.

Existing Selling Simplified customers include some of the world's leading B2B 
brands and agencies, including  Juniper Networks, Mediacom, Marketo, and Just 
Global. Selling Simplified operates globally, with 285 employees across 4 
continents.

For more information, please visit www.idg.com

About IDG Communications, Inc.

IDG Communications' vision is to make the world a better place by enabling the 
right use of technology, because we believe that the right use of technology 
can be a powerful force for good.

IDG is a dependable editorial voice, creating quality content to generate 
knowledge, engagement and deep relationships with our community of the most 
influential technology and security decision-makers. Our premium media brands 
including CIO(R), Computerworld(R), CSO(R), InfoWorld(R), Macworld(R), Network 
World(R), PCWorld(R) and Tech Hive(R) engage a quality audience with essential 
guidance on the evolving technology landscape.

Our trusted brands, global 1st party data intelligence and MarTech platforms 
(KickFire, LeadSift and Triblio) identify and activate purchasing intent, 
powering our clients' success. We simplify complex campaigns that fulfill 
marketers' global ambitions seamlessly with consistency that delivers quality 
results.

About Selling Simplified
Selling Simplified Group, Inc. (SSG), aims to empower companies in their 
marketing and sales efforts through unprecedented customer insights and a 
real-time pulse on intent, via a comprehensive suite of data enrichment, 
marketing, and analytics tools -- with a core mission of helping people make 
more meaningful B2B connections.

All hosted under its demandcentr platform, their exclusive marketing technology 
stack provides innovative, intelligent, and compliant solutions to identifying, 
analyzing, and capturing B2B demand backed by enriched, intent-based data.

Founded in 2012, SSG is headquartered in Denver, CO and services clients 
globally via ten fully-staffed regional offices in APAC, EMEA, and North 
America.

SOURCE: Selling Simplified Group, Inc