- Initial group of five founder-led agencies to provide a dynamic, one-stop 
service for clients

Together Group, a global group of industry-leading agencies focused on the 
luxury and lifestyle sectors, today announced the acquisition of significant 
stakes in five founder-led companies to secure its position as a full-service 
solution for the design, tech, marketing, and communications needs of its 
multinational, regional and local clients.

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Using its creativity, scale and reach to incubate, transform, and grow 
exceptional brands, Together Group offers best-in-class practice in strategy, 
branding, design, e-commerce, digital solutions, and digital marketing, as well 
as in communications and content creation.

The leading agencies announced today by Together Group service a roster of 
world-class brands. They are:

    -- PURPLE - An award-winning communications agency specializing in
       fashion, beauty, luxury-lifestyle, with offices in London, New York,
       LA, Miami, and Hong Kong. Its clients include BOSS, MESSIKA, LVMH, 
       Richemont, DSQUARED2 and Maison Francis Kurkdjian, ILIA, fresh,
       EDITION Hotels and PUBLIC Hotels. 

    -- King & Partners - An agency which provides strategy, branding,
       creative, marketing and eCommerce services for exceptional brands
       such as, Neuehouse, Fotografiska, The Boca Raton, Brady Brand, SKIMS,
       and Auberge Resorts Collection. It is based in New York with offices
       in LA and Miami. 

    -- Noe & Associates - A brand strategy, design, content, and production
       agency focusing on architecture, design and the built environment
       with offices in London and New York. Its clients include Mareterra,
       Related, Waldorf Astoria, Neom and Rolex. 

    -- Construct - A female-led creative consultancy and agency known for
       the creation of iconic brands like Aman, Claridges and Frette and 
       enduring transformative partnerships with brands like Harrods.

In addition, to support brands with their entry and growth in the important 
China market, Together Group has acquired Hot Pot China, a digital-marketing 
specialist with offices in London and Shanghai, developing and executing market 
strategies for clients in China, including Liberty, Fortnum and Mason, and La 
Perla.

Together Group's strategy sees a further expansion of its luxury platform this 
year, attracting creative, digital and marketing agencies, with a particular 
focus on data & technology, content and activation.

Dr Christian Kurtzke, the CEO of Together Group, said today: "We are building a 
truly diverse luxury-lifestyle agency group that celebrates a dynamic approach 
of combining synergistic agencies working in unison to deliver service 
excellence on a number of levels. Our model combines the benefits of 
leading-edge, founder-led agencies with the advantages of a larger, global 
organization."

Within the initial collective of more than 300 employees and 14 offices, the 
group's agencies will retain their own identities, cultures, and senior 
leadership teams. Fully aligned as Together Group shareholders, they will drive 
collaboration across the group, providing more integrated, more creative 
solutions for our clients.

"We have all the ingredients for significant organic growth as well as for 
attracting further high-quality agencies to selectively build out complementary 
service lines," added Dr Kurtzke, the former CEO of Porsche Design and 
previously a principal at The Boston Consulting Group.

"Together, as a group we have a unique combined strength in transforming, 
launching and growing brands across fashion, hospitality and lifestyle", states 
Tony King, CEO of King & Partners.

"All the agency founders and their teams are committed to Together Group and 
its collaborative way of working for the long term," says Fergus Lawlor, the 
CEO of PURPLE. "For us, it is not a means to an exit. We regard it as 
investment for PURPLE rather than a sale: we invested our agency into the 
group, and we are very excited to continue driving its growth."

"We have created a fulfilling new alternative for agency founders which 
outperforms the traditional trade-sale model, and which allows founders to 
remain in the driver seat," explains Paul Sheehy a creative-agency entrepreneur 
who co-founded Together Group with Brad Fry, managing partner of MatCap.

"Equally, our model provides investors with exceptional opportunities to be 
part of some of the most successful international high-growth agencies," 
concludes Brad Fry.

For further information on the Together Group, please contact –
Andrew Lister – andrew.lister@purplepr.com
+15165905855

SOURCE  Together Group