Country for PR: United States
Contributor: PR Newswire New York
Friday, February 25 2022 - 08:31
AsiaNet
Europe's Largest Savings Platform Selects mParticle Customer Data Platform
NEW YORK, Feb. 25, 2022 /PRNewswire-AsiaNet/ --

--Trade Republic to Leverage Actionable Customer Data Insights to Accelerate 
Growth

mParticle ( 
https://c212.net/c/link/?t=0&l=en&o=3454730-1&h=2872952488&u=https%3A%2F%2Fwww.mparticle.com%2F%3Futm_campaign%3Dshopify-integration-launch%26utm_medium%3Dpr%26utm_source%3Dnewswire&a=mParticle 
, the largest independent Customer Data Platform, today announced Trade 
Republic ( 
https://c212.net/c/link/?t=0&l=en&o=3454730-1&h=4066160843&u=https%3A%2F%2Ftraderepublic.com%2Fen-de&a=Trade+Republic 
), Europe's largest savings platform, has selected mParticle as its key partner 
for its customer data infrastructure. By more deeply understanding the customer 
journey, Trade Republic can provide a better offer for anyone looking to take 
control of their personal finances by investing and saving in stocks, ETFs or 
savings plans.

Logo - https://mma.prnewswire.com/media/1471487/mParticle_Logo.jpg  

Recognized for its spirit of innovation, Trade Republic built a new bank for 
investment services from the ground up to enable everybody to have access to 
capital markets. The tech company offers simple and secure savings to already 
over a million people across Germany, France, Italy, Spain, the Netherlands and 
Austria. At the heart of the business is a state-of-the-art technology 
infrastructure that provides customers with innovative financial products and 
services. mParticle was selected as part of Trade Republic's technology 
infrastructure as a fundamental piece to the company's customer data platform 
structure.

With customer data infrastructure at the foundation, Trade Republic can create 
personalized customer messages and interactions. Trade Republic plans to enable 
connections for additional marketing use cases in the future.

"mParticle's comprehensive feature set, including its ability to ensure 
compliance with EU regulations, makes mParticle a standout provider in the 
customer data platform market," said Juan Bongiovanni, Head of Growth at Trade 
Republic. "As we continue to expand, the ability to personalize our customers' 
financial experiences becomes increasingly important. mParticle allows us to 
simplify regulatory compliance and safeguard customer data."

"Trade Republic is growing exponentially, providing hundreds of millions of 
people across Europe with easy access to capital markets," said Karen 
Gallantry, mParticle Chief Revenue Officer. "With this comes the need to deeply 
understand the customer journey. Using mParticle's customer data 
infrastructure, Trade Republic can help more people put their money to work."

About mParticle
mParticle makes it easy to holistically manage customer data along the entire 
product and customer lifecycle. Teams across companies like Starbucks, 
NBCUniversal, Spotify and Airbnb use mParticle to deliver great customer 
experiences and accelerate growth by solving the foundational challenges that 
impede success at scale. Founded in 2013, mParticle is headquartered in New 
York City with employees around the globe.

About Trade Republic
Trade Republic is a European savings platform that enables people to save, 
invest or trade on the capital market with just three taps and for only one 
Euro per trade. In addition to the intuitive app, a web version is also 
available to customers for this purpose. Trade Republic's vision is that 
everyone should have the opportunity to take their investments into their own 
hands. Trade Republic is a bank licensed in Germany and supervised by the 
Bundesbank and BaFin. The company was founded in 2015 by Christian Hecker, 
Thomas Pischke and Marco Cancellieri and today reaches over 250 million people 
in six European countries. Trade Republic's investors include VCs Sequoia, TCV, 
Thrive Capital, Accel, Creandum, Founders Fund and Project A, as well as sino 
AG.

SOURCE: mParticle

Contact: Lyndi Thompson, VP Marketing, Marketing@mparticle.com