- Delivers Rich, Conversational RCS Messaging Experience for iPhone Users
    
- Whitepaper on 'How RCS is revolutionizing business messaging' also released 


Dotgo (R), a Gupshup company, and leading provider of Rich Communication 
Services (RCS) and RCS business messaging (RBM) solutions, announced the launch 
of Dotgo Universal RCSTM 
[https://dotgo.com/rbm-exclusive-solutions/universal-rcs] at Mobile World 
Congress 2022, Barcelona. The launch expands RCS to iPhone and other non-RCS 
devices, providing global brands the ability to reach more customers with 
engaging rich media mobile messaging solutions, including video, audio, and 
enhanced security features. 

There are 6.64 billion 
[https://www.bankmycell.com/blog/how-many-phones-are-in-the-world?nowprocket=1] 
smartphone users in the world today. RCS is currently used globally on 1.2 
billion devices, by 500 million monthly active users. RBM enables brands to 
send rich and interactive messages with images, GIFs, videos, and carousels, 
along with suggested replies and suggested actions to customers, from a 
verified sender id, with a trust mark. However, its reach is currently limited 
to Android devices with an RCS client, inhibiting businesses from reaching 
consumers using iPhones or other Android devices without an RCS capable client. 
Dotgo’s Universal RCS Solution enables businesses to overcome this barrier and 
send RCS messages to everyone. 

For non-RCS device users, the solution automatically sends an SMS with a link 
to an RCS experience on the browser. With this, Dotgo is empowering businesses 
to deliver a rich communication experience to all their customers, increasing 
user engagement across the board. This innovative solution supports the 
complete suite of RCS features: including rich media such as images, video, 
carousels, along with suggested actions/replies and user-initiated messages, 
enabling 2-way conversational experiences. Users can see the trust mark, the 
verification details, and access the Bot Store to discover and engage with 
other brands.

"Dotgo's Universal RCS solution delivers an RCS business messaging experience 
to all iPhone and Android users. By extending the reach of RCS to iPhones, we 
are accelerating the transformation of business messaging from plain 
transactions and notifications on SMS, to rich 2-way conversational 
experiences," said Surinder Singh Anand, CTO, Dotgo. "The solution is designed 
to ensure a seamless enablement of Universal RCS capability for any RCS agent, 
avoiding additional development costs or delays. With this innovative offering, 
brands can reach many more consumers - increasing the impact of their RCS 
campaigns and improving the ROI of their RCS investments."

Mobilesquared, a global leader in independent mobile market intelligence, 
estimates the global RCS market size to grow to $4.4 billion by 2025, clocking 
a CAGR of 143.27 percent. "RCS has the potential to become one of the biggest 
and richest engagement platforms in the world, with rich business messaging set 
to be worth hundreds of millions of dollars within 10-15 years. As the 
ecosystem evolves, we expect a large percentage of customer marketing, commerce 
and support to shift to RCS over the next few years," said Nick Lane, Founder & 
Chief Insight Analyst, Mobilesquared.

Dotgo also launched a whitepaper on ‘How RCS is revolutionizing business 
messaging’  
[https://dotgo.com/whitepapers/how-is-rcs-revolutionizing-business-messaging], 
detailing RCS trends, challenges, and recommendations to help brands implement 
conversational messaging and customer engagement strategies using RBM. Click 
here to read: 
[https://dotgo.com/whitepapers/how-is-rcs-revolutionizing-business-messaging].

"Though SMS has become ubiquitous in our lives, it hasn’t kept pace with 
advancements in mobile technologies. It’s an opportune time for SMS to evolve 
into a next-gen communications channel, with industry leaders like Dotgo 
pushing the boundaries of innovation in RCS and RBM solutions,” said Dario 
Betti, CEO, Mobile Ecosystem Forum. "Already we see RCS actively used in over 
1.2 billion devices with over 450 million users, and this is just the tip of 
the iceberg. RCS is bound to see exponential growth over the next couple of 
years."

About Dotgo 
 
Dotgo (R), a Gupshup company, is a global leader in RCS. Dotgo is the provider 
of the Bot Store (R), world’s first and largest directory of RCS bots, Dotgo 
MaaP, RichOTP (R), RichSMS (TM), and the RBM Hub. Dotgo is a Google partner and 
a member of the Mobile Ecosystem Forum. Visit: www.dotgo.com. Gupshup enables 
better business-to-customer interactions through conversational engagement, 
powering over 6 billion messages per month. With Gupshup, 44,000 businesses 
have made conversations an integral part of their customer engagement success. 
Visit: www.gupshup.io.

Logo - https://mma.prnewswire.com/media/1754550/Dotgo_Logo.jpg

Source: Dotgo