-- Global Series Promises to Elevate the Sport & Expand Global Fanbase, 
Offering Unprecedented Financial Support for Teams & Riders, Along with the 
Sport's Richest Prize Purses

SX Global, the Australian company that recently earned the exclusive rights to 
manage and promote the FIM Supercross World Championship, today unveiled plans 
for the comprehensive global championship series.

Photo - https://mma.prnewswire.com/media/1756511/SX_Global_FIM_Supercross.jpg 
Logo - 
https://mma.prnewswire.com/media/1756512/SX_GLOBAL_LOGO_Portrait_Black_Logo.jpg 

The series will feature a highly exclusive structure, with only 10 team 
licenses available to independent owners, and an unparalleled level of 
financial support for teams, including seed funding for every team entering the 
series, appearance fees at every event, and logistics and freight support 
throughout the series. In total, more than $50 million has been designated 
specifically for team and rider support over five years. In addition, the 
independent ownership model opens the door for significant sponsorship 
opportunities on global and local-event levels.

The global series will feature the richest prize purses in the sport's history, 
with a total of $250,000 up for grabs at each event. The FIM Supercross World 
Championship will follow the established two-class format, with each team 
fielding four riders – two in WSX (450cc) class, and two in the SX2 (250cc) 
class. Furthermore, every event will allow for two wild card entries in each 
class, providing opportunities for local riders and sponsor-driven exemptions 
to round out the 22-rider field. SX Global also plans to deliver an elevated 
experience for fans, through unique race formats, broadcast innovations, and 
in-stadium attractions that elevate the overall entertainment experience.

Plans for the global championship series were underscored today by the news of 
Mubadala Capital's investment in SX Global, bringing an unprecedented level of 
financial support and development resources on behalf of the FIM Supercross 
World Championship. Mubadala Capital, the asset management arm of Mubadala 
Investment Company, a sovereign investor with $243 billion in assets under 
management, brings a wealth of experience in funding the development of global 
business and sports ventures.

"There is a massive fanbase and untapped demand for supercross outside the 
United States and backed by the financial support and significant resource of 
Mubadala Capital, we intend to feed that, bringing the sport to new regions 
through the most exciting and lucrative World Championship series in the 
history of the sport," said Tony Cochrane, president of SX Global. "We have 
created an entirely new model for supercross – one that emphasizes expanded 
financial support and opportunities for riders and teams, expanded 
opportunities for sponsorship and an elevated experience for fans."

The FIM Supercross World Championship will annually take place in the second 
half of the year. With plans for five events from September through November, 
2022 will serve as a "pilot" season, allowing the series to establish itself 
and build momentum. 2023, and subsequent years, will see the series expand 
annually between June and November.

"Over the years, there have been various attempts to build a true World 
Championship series for supercross, but none of them have succeeded, due to 
deficiencies in funding and resource, lack of global and regional relationships 
and a variety of other factors," said Adam Bailey, managing director, 
Motorsport, for SX Global. "Our team possess the necessary supercross and 
international event background, relationships and expertise, and the funding to 
make this World Championship a reality."

SX Global brings a team of highly qualified motorsports and entertainment 
executives, armed with the experience to successfully deliver a series of this 
magnitude. SX Global President, Tony Cochrane, spearheaded the development and 
success of V8 Supercars, an Australian-based auto racing series that became one 
of Australia's most successful motorsports, eventually expanding with events in 
Shanghai, the United States, Bahrain, Abu Dhabi and New Zealand. In addition, 
proven supercross event veterans Adam Bailey and Ryan Sanderson have been the 
driving force behind Australia's highest-profile supercross offering, the AUS-X 
open. The duo has promoted five years of consecutive sold out AUS-X Open events 
in Sydney (2015-2018) and Melbourne (2019), along with successful events in 
Auckland, New Zealand in 2018 and 2019.

Source - SX Global

CONTACT:  Michael Whitmark, mike@thebrandamp.com