- Recent study highlights the importance of video in a professional context and 
the expectations employees have for video content.

- 91% of employees already use training videos for knowledge
transfer in the workplace. 


Since the start of the global pandemic, the need for informal training videos 
for everyday use has expanded. A recent study conducted by TechSmith 
[https://www.techsmith.com/], which surveyed office workers from six countries, 
reveals that videos are highly popular among employees, especially in the 
modern workplaces where information needs to be conveyed concisely and 
efficiently. 

According to the study, the vast majority (83 percent) of respondents said they 
prefer to consume informational content in video format - far ahead of text (43 
percent) and audio only (32 percent). Acquiring new skills or knowledge for 
professional purposes is the most frequently cited reason (25 percent) for 
seeking instructional or informational videos, followed by gaining knowledge on 
a specific topic (23 percent). 

Nearly all (91 percent) respondents to the study watch instructional or 
informational videos in a professional context at least once a month, and well 
over half (71 percent) of them at least once a week. The majority of 
respondents (56 percent) cited informal training videos as the type of video 
most often used, followed closely by professionally-produced training videos 
(54 percent). 

The complete study is available at 
https://www.techsmith.com/visual-communication-research.html

About TechSmith

TechSmith screen capture and recording software products, Snagit 
[https://www.techsmith.com/screen-capture.html] and Camtasia 
[https://www.techsmith.com/video-editor.html], are perfect for anyone who wants 
to create and share images and videos for better training, tutorials, lessons, 
and everyday communication.

Contact 
TechSmith Corporation / Rachael Parker 
Phone: +1 (517)-381-2300
E-Mail: press@techsmith.com 

Source: TechSmith