- Leading female fashion brand offers customers new mobile app experiences by 
replatforming to poq


    Global mobile app platform provider poq 
[https://learn.poqcommerce.com/l/339071/2020-04-16/4584z] today announces 
Forever New [https://www.forevernew.com.au/], the Australian founded global 
fashion brand, has launched new mobile apps using poq’s composable commerce 
mobile app stack.

    With a global footprint spanning 300 retail destinations across 10 
countries, the women’s apparel specialist chose poq to relaunch its mobile apps 
to deliver a frictionless customer journey and improve loyalty experience.

    The MACH-certified native mobile app platform from poq has allowed Forever 
New to offer its customers rich and engaging content features, such as ‘App 
Stories’ and content carousel, as well as sophisticated communication 
capabilities.

    The apps integrate with Forever New’s ecommerce platform to leverage the 
existing product catalog, merchandising and loyalty programs, with app build 
and launch taking just 12 weeks.

    Ged Steele, Chief Operating Officer, Forever New commented: “We chose poq 
because we were impressed by the app platform capability and flexibility. One 
of the main aims with this project was to provide a high quality app 
experience. We also wanted a partner who would support our long-term app 
strategy and work with us in delivering engaging experiences for our loyal 
customers.”

    Jay Johnston, Chief Executive Officer, poq said: “It is an honour to work 
with a leader such as Forever New, they truly understand their customer and 
want to reward them with the best native app experience. We were delighted to 
offer them a platform that could deliver such an experience in a matter of 
weeks enabling them to use a composable, ‘mobile-first’ approach as the driving 
force for their customer retention strategy.”

    About poq
    Poq is a MACH-certified 
[https://poqcommerce.com/resources/app-commerce-insights/] cloud-based 
platform, empowering retailers to create highly effective native mobile apps 
that provide a superior shopping experience. These apps allow retailers to sell 
more, deepen loyalty and deliver engaging content. To learn more, please visit 
poqcommerce.com [https://poqcommerce.com/].

    About Forever New
    Forever New is a global fashion brand established and based in Melbourne, 
Australia. The brand’s mission is to provide everlasting pieces to elevate the 
customer’s personal style and enhance her confidence.  It’s the unique approach 
to fashion’s latest trends that makes the brand one of Australia’s 
fastest-growing fashion success stories. Today, Forever New’s global footprint 
spans more than 270 retail and concession stores across 30 countries. 

    Source: poq