Casio Computer Co., Ltd. announced today new additions to the BABY-G line of 
shock-resistant watches for women. Casio will gradually roll out a total of six 
BGA-310 and BGA-310C watches designed and colored for outdoor fashion.

All the new watches are shock-resistant and designed for active women. They 
feature a fun and familiar round case and incorporate four outsized index 
markings that glow in the dark to suit outdoor styles. Available in an array of 
colors inspired by outdoor fashions -- matte coral pink, cotton beige, navy, 
pale blue, white, and black -- they coordinate well with diverse fashion 
choices. In total, six color variations are available.

Evoking the pops of color used for fasteners and pockets on outdoor wear, a 
glimpse of the interior color through the slits on the side of the bezel adds a 
playful touch.

All three BGA-310C models feature a cloth band in eco-friendly fabric made from 
recycled plastic bottles. In addition, both models offer a wider range of 
motion at the lug where the band connects for an even better, more comfortable 
fit.

All six watches are equipped with a high-intensity double LED light that 
illuminates both the LCD and dial for an easy read even in dark locations. In 
addition to the large, easy-access light button under the 6 o'clock position, 
the auto-light function also allows hands-free use. When the function is set, 
just a tilt of the wrist lights the watch, a feature campers and other outdoor 
adventurers are sure to appreciate when both hands are occupied.

Source: CASIO COMPUTER CO. LTD

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   Caption: BGA-310 and BGA-310C

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   Caption: BGA-310C-3A/BGA-310C-2A/BGA-310C-1A

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   Caption: BGA-310-4A/BGA-310-7A/BGA-310-7A2