- Brands can now secure guaranteed editorial placement across thousands of 
premium publishers 


Cision PR Newswire and Nativo announced today they have entered into an 
exclusive partnership to integrate earned and paid media through sponsored 
native placement of brand news and content. Through PR Newswire and Nativo's 
new Sponsored Placement solution, brands can now get guaranteed placement of 
their content, including news releases, product announcements, environmental, 
social and governance (ESG) news and many more brand messages, across to 
thousands of publishers. 

This partnership provides a new way for public relations professionals to 
distribute and analyze the impact of branded content and enables PR agencies to 
sell robust guaranteed placement packages to their clients. The seamless format 
of a Sponsored Placement allows brands to drive engagement by reaching 
audiences on the channels they prefer and trust. 

The Benefits of Sponsored Placement 

Sponsored Placement delivers the reach and visibility of branded content by 
creating an editorial placement that links to the press release in a patented 
native article format. Exclusive to PR Newswire, the Sponsored Placement fits 
seamlessly into a publisher's news feed by matching the visual design and 
function of the website. Once clicked, the Sponsored Placement directs a reader 
to the content in a sponsored editorial format right within the publisher's 
site, driving three times more engagement than traditional digital ad placement.

"This partnership will enable brands to deliver more targeted messages across 
their earned and paid channels," said Nicole Guillot, Chief Operating Officer 
for Cision. "Our Sponsored Placement offerings now enhance a brand's ability to 
reach a much wider audience to drive authentic engagement with their consumers 
through their messages in a way that is both valuable and intuitive for 
audiences." 

"This partnership between two respective leaders in communications and digital 
advertising will accelerate the convergence between earned and paid media," 
said Justin Choi, Nativo's Founder and CEO. "More than ever, brands need to 
engage consumers with authentic stories, and this partnership lets them do that 
at scale with a new level of control, measurement, and insights." 

For more information, please visit https://fal.cn/3mR6l 

About Nativo

Nativo empowers brands and publishers with the world's most advanced technology 
for content. For brands, Nativo enables storytelling at scale with the largest 
native reach and reveals insights that unlock return-on-content. For 
publishers, Nativo enriches monetization with the most comprehensive platform 
for next-generation ad formats and breakthrough technology for delivering ads. 
Nativo's mission is to equip advertising for the age of content while improving 
the web experience and creating meaningful connections for today's digital 
consumer.

About Cision

As a global leader in PR, IR, marketing and social media management technology 
and intelligence, Cision helps brands and organizations to identify, connect 
and engage with customers and stakeholders to drive business results. Through a 
suite of IR services, PR Newswire(https://www.prnewswire.com/) helps companies 
meet their communications and disclosure needs. A network of over 1.1 billion 
influencers, in-depth monitoring, analytics and its Brandwatch 
(https://www.brandwatch.com/) and Falcon.io (https://www.falcon.io/) social 
media platforms headline a premier suite of solutions. Cision has offices in 24 
countries throughout the Americas, EMEA and APAC. For more information about 
Cision's award-winning solutions, including its next-gen Cision Communications 
Cloud®, visit www.cision.com and follow @Cision (https://twitter.com/cision) on 
Twitter.


SOURCE: Cision Ltd

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