Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Wednesday, March 16 2022 - 23:07
AsiaNet
Supply Chain Experts, FLS Group, Sends CEO's Business Card to the Edge of Outer Space
CHONBURI, Thailand, March 16, 2022 /PRNewswire-AsiaNet/ --

On 15th December 2021, FLS Group prepared for its new brand identity with an 
epic one-off delivery. As supply chain experts covering the globe with seamless 
logistics solutions, FLS launched its CEO's business card high above the earth 
– to the edge of outer space. Believed to be the first stunt of its kind, the 
card was launched from Bad Pyrmont airport in Germany before travelling a total 
of 128.68 kilometers and reaching a maximum altitude of 124,356 feet. At the 
highest point of the journey, the card rotated to reveal the company's new logo 
and tagline: "Tailor-Made Global Solutions."

The evolution of success

As the culmination of a year-long rebranding exercise that involved extensive 
market research, internal and external brand analysis, strategic repositioning 
and updated logo & tagline, this unusual stunt was designed to celebrate the 
evolution of the company's ongoing success and its unique way of surpassing 
clients' expectations.

Watch the video(https://fls-group.com/news/to-the-edge-of-outer-space) to see 
how it happened:  

Immortalised with a video and certificate, awarded by Stratoflights, this 
historic achievement demonstrates FLS's commitment to innovation, 
personalisation and inspiration - traits the company has proudly upheld for 
nearly three decades serving the logistics industry. This out-of-this-world 
delivery also highlighted how FLS's supply chain expertise moves the world with 
bespoke, out-of-the-box solutions.

The new FLS branding reaches the edge of outer space

"Today, we are proud to demonstrate our new promise of 'Tailor-Made Global 
Solutions' and brand evolution through this epic, one-off delivery. By reaching 
the edge of outer space with our new branding we want to affirm our mission of 
covering the globe with unique solutions that keep the world moving," said 
Torbjörn Larisch, CEO, FLS Group. 

Interconnected solutions to seamlessly serve customers, globally

Previously focused only on project cargo, FLS Group has expanded its offering 
through newly added business units. This growth allows the FLS Group to create 
customised and interconnected business solutions for clients through FLS 
Projects, FLS Logistics, FLS Warehousing, and FLS Trading. With 13 offices 
around the world, FLS Group caters to a vast array of industry sectors, from 
mining, food, and infrastructure to oil and gas, energy, automotive, and 
consumer goods.

About FLS Group

Founded in 1993, FLS Group has become a truly global Project logistics company. 
As a leading, end-to-end logistics services provider, the FLS team crafts and 
delivers out-of-the-box solutions for the most challenging logistics across 
every supply chain. 

For more information about FLS Group, visit the website at: 
https://fls-group.com.

SOURCE:  FLS Group

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