Country for PR: China
Contributor: PR Newswire Asia (China)
Thursday, March 17 2022 - 06:03
AsiaNet
Binzhou products feature strongly at Beijing 2022
BINZHOU, China, March 16, 2022 /PRNewswire-Asianet/ --

This is a news report from China Daily: 

Binzhou, a city of East China's Shandong province has made significant 
contributions to the Beijing 2022 Winter Olympic Games, with its products 
shining at the Games' opening ceremony and venues.

Of particular note are the customized Chinese red protective masks and suits, 
which are intended to create a joyful atmosphere.

The products were produced by Yuyue Home Textile Co based in Binzhou for 
Olympic athletes. Yuyue adopted a new material called nanofiber membrane which 
was independently researched and developed. This material features strong 
protection and high breathability and is both waterproof and windproof, helping 
to ensure the health and safety of athletes.

In order to better serve the Games, Yuyue set up a special project team 
consisting of experts and elites led by its general manager to research and 
develop advanced technological products.

Yuyue's products have been used by Chinese sports teams in many international 
events and are highly praised by the athletes.

All the products selected for the Games are of high quality and were developed 
based on the principles of safety, innovation, environmental-friendliness, low 
energy consumption, and high efficiency for Beijing 2022, as is seen in the 
kitchen utensils.

The kitchen utensils, such as stoves, ovens, buffet cars, freezers, and smoke 
exhaust facilities, produced by King Better Kitchen, Jingdu Kitchen, Huajie 
Kitchen and Sanchuan Kitchen, are used at Bird's Nest and hotels in the Winter 
Olympic Village.

The four enterprises are all from Xingfu town, Binzhou, which won the bid to 
supply kitchen utensils for the Games.

"It is a chance to improve our brand influence, enhance brand confidence and 
promote further development of our company," said Wu Tao, marketing manager of 
King Better Kitchen.

The commercial kitchenware industry in Xingfu town originated during the reform 
and opening-up period. After over 40 years of development, Xingfu town has 
become China's largest production base of stainless steel kitchenware.

The town is currently home to 1,800 kitchenware enterprises with an annual 
output value of 30 billion yuan ($4.69 billion), accounting for one-third of 
the country's total market.

Beijing 2022 has offered up a golden opportunity to promote Binzhou products. 
Binzhou will pay more attention to high-quality development and technological 
innovation to make new breakthroughs and further improve the influence of its 
products worldwide, said local officials.


Source:China Daily
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