- New customer-centric brand identity, name and tagline to reflect the brand's 
growth to a global travel distribution platform

TBO Group, a leading global travel distribution platform with over 1 million 
hotels on its platform and 100,000 buyers across more than 110 countries, is 
unveiling its new expression of customer-centric brand name - TBO.COM, logo and 
tagline - "Travel Simplified."

As the world prepares for the resurgence of travel demand, TBO.COM is opting 
for a new distinctive identity with colors that reflects the brand's core 
values. The new positioning marks a pivotal moment for the brand looking to 
simplify the complex business of travel for buyers and suppliers, by bringing a 
comprehensive suite of travel products and services on one platform.

From an updated look and feel to expanded product offering, TBO.COM is looking 
to multiply its efforts to deliver on travel buyers and suppliers wants and 
needs in an ever evolving world.

A wide variety of hotels, destinations and packages are now available at 
competitive prices. With booker incentives and rewards, costs and related 
complexities are reduced while dynamic pricing, 56 available currencies and 
cross-border payment further ease the booking experience. 

Moreover, suppliers have instant access to more than 100,000 buyers across over 
110 countries. With access to the rewards program, TBO+, and the knowledge 
sharing platform, TBO Academy, supply partners can seamlessly achieve marketing 
objectives and promote their brands and destinations.

On this occasion, Gaurav Bhatnagar, Joint Managing Director, TBO.COM said, "We 
are happy to introduce our new identity as part of the evolution of our 
company's brand. We hope the new Travel Simplified proposition will enhance our 
position as a leading global travel distribution platform and further drive 
business growth to our partners."

He added, "Travelers around the world are now looking to maximize their time 
and to get the most out of their overall travel experience. By combining the 
benefits of ease of use, convenience and speed, we are focusing on connecting 
buyers and suppliers and simplifying travel's complex ecosystem for enhanced 
experiences."

By building towards creating one of the easiest booking journey possible, 
TBO.COM aims to become a travel partner that simplifies travel for everyone, 
and deliver memorable and enjoyable experiences across the world.

Logo - https://mma.prnewswire.com/media/1772428/TBO_Logo.jpg

Source: TBO.COM