Country for PR: Hong Kong
Contributor: PR Newswire Asia (Hong Kong)
Monday, March 28 2022 - 14:25
AsiaNet
City Index Announces Rebrand, Coinciding with Increased Presence and Sponsorship Deals in Australia
SYDNEY, March 28, 2022 /PRNewswire-AsiaNet/--

City Index boosts its local presence, launching a new brand, a new head office 
and increasing its headcount to reinforce its commitment to the Australian 
market.

City Index, a leader in online trading, today announced the launch of its new 
corporate brand, as part of an evolutionary process that has seen the company 
flourish throughout its 40-year history. Australia is a key market for City 
Index, contributing significantly to the firm's one hundred thousand active 
traders globally and providing a home for Australian clients for 16 years.

The brand launch closely follows a sponsorship deal with The Sydney Roosters 
NRL club, where City Index pounced on the opportunity to feature its corporate 
logo on both the NRL women's and men's jerseys, citing a partnership of shared 
leadership, professionalism, innovation and success.

Since launching locally in 2006, City Index has become a familiar brand for 
many Australian investors and traders. With the release of its new corporate 
branding and features, the company aims to emphasise its alignment with its 
clients' goals, driven by the desire to be a trusted partner - a provider of 
choice, value, and insight. City Index's new branding celebrates the craft of 
trading financial markets, pushing boundaries and exploring new markets with 
confidence. The new corporate look of City Index is now live on its website.

Having the resources to fund continuous improvements to the company's offering 
and expanding its footprint in Australia is key to staying ahead of competitors 
and building a sustainable business model that its clients can trust, according 
to Tom Brown, Head of Australia at City Index.

"The key to our longevity has always been to build our service model around the 
needs of the client. We share the passion of trading with our clients and have 
built an ecosystem of trading excellence that is designed to support their 
goals – we are here to serve traders, and our new corporate branding highlights 
a partnership of trust and shared success," said Brown.

In addition to City Index's investments in Australia, it continues to roll out 
global product initiatives to help traders measure their performance and 
profitability.

City Index's latest innovation, PlayMaker, is designed to allow clients to 
assess their own trading behaviours as well as the market's, in real time. 
Available to Australian traders from today, Playmaker gives clients the ability 
to better protect their trading capital using a sound money management 
framework, set reminders to protect themselves from emotional trades, and track 
metrics on open trades in real-time to stay disciplined.

About City Index:

City Index is a trading name of StoneX Financial Pty Ltd. It is an 
award-winning global CFD and Forex Trading provider with 40 years' experience 
in executing quality trades. The company is headquartered in London and has 
offices in the United Kingdom, the US, Australia, Singapore and Poland. City 
Index currently offers a suite of trading platforms which include Advantage Web 
and MetaTrader 4. Find out more by visiting 
https://cityindex.com/en-au/about-us/why-us/

About StoneX Group: 

StoneX Group Inc. (formerly INTL FCStone Inc.), through its subsidiaries, 
operates a global financial services network that connects companies, 
organizations, traders and investors to the global market ecosystem through a 
unique blend of digital platforms, end-to-end clearing and execution services, 
high touch service and deep expertise. The Company strives to be the one 
trusted partner to its clients, providing its network, product and services to 
allow them to pursue trading opportunities, manage their market risks, make 
investments and improve their business performance. A Fortune-500 company 
headquartered in New York City and listed on the Nasdaq Global Select Market 
(NASDAQ:SNEX), StoneX Group Inc. and its 2,950 employees serve more than 32,000 
commercial and institutional clients, and more than 330,000 active retail 
accounts, from more than 40 offices spread across five continents. Further 
information on the Company is available at www.stonex.com.

Source: City Index