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Contributor: PR Newswire New York
Friday, April 01 2022 - 00:00
AsiaNet
Adyen Expands Beyond Payments, Announces Embedded Financial Products
AMSTERDAM, Mar. 31, 2022 /PRNewswire-AsiaNet/--

Adyen (AMS: ADYEN), the global financial technology platform of choice for 
leading businesses, has today announced its expansion beyond payments to build 
embedded financial products. These products will enable platforms and 
marketplaces to create tailored financial experiences for their users such as 
small business owners or individual sellers. The suite of products will allow 
platforms to unlock new revenue streams and increase user loyalty.

Logo - https://mma.prnewswire.com/media/1490851/Logo__Adyen_green_RGB_Logo.jpg

"By building our banking infrastructure, as a part of the single platform, from 
the ground up, we remove the limitations of legacy financial systems, enabling 
Adyen to deliver the power of a bank combined with the adaptability of a 
fintech," said Thom Ruiter, VP of Banking and Financial Products at Adyen. 
"This unique approach means we can offer our platform customers unparalleled 
flexibility to meet the evolving needs of their user base without the barriers 
of regulatory complexity, lengthy product development, or sponsor bank 
restrictions."

"We see this step in building out our financial technology platform as a 
natural evolution of our business," said Pieter van der Does, CEO and 
co-founder at Adyen. "We're building these products to help businesses achieve 
their ambitions faster. For platform businesses this means we empower them to 
become a one-stop shop for all their users' needs. We're uniquely positioned to 
help them here, combining our technology with our licensing framework."

Starting with Adyen for Platforms, the company enabled platforms to embed 
payments into their offering and deliver a unified commerce experience across 
sales channels and geographies. Over time, working with platforms surfaced the 
need for more control over the payout experience. Adyen then launched Issuing 
to improve this experience by enabling platforms to offer their users virtual 
and physical cards for business transactions and to directly receive funds 
faster.

Going forward, Issuing will be included in a full suite of embedded financial 
products, as platforms have highlighted the need to reduce other financial 
complexities for their users too. Among the products that will be built out are 
multi-currency accounts, allowing users to receive payments, initiate pay outs, 
and safely store money all in one place. These accounts will also enable 
platforms to facilitate the extension of financing to their users within the 
platform interface. Due to Adyen's data-driven risk-scoring capabilities, these 
financing offers are pre-qualified and require no additional checks on the user 
end. This will enable platforms to solidify their relationships with their 
users, while also providing a traditionally underbanked segment, namely small 
business owners, with the funds needed to build their businesses.

Adyen's complete suite of embedded financial products paired with payments 
allows platforms to centralize their users' finance needs in a single ecosystem.

See here ( 
https://c212.net/c/link/?t=0&l=en&o=3489222-1&h=2861005695&u=https%3A%2F%2Fwww.adyen.com%2Finvestor-relations%2Fevents%2Fcapital-markets-day-2022&a=here 
) for additional updates on Adyen's product and commercial strategies.

About Adyen
Adyen (AMS: ADYEN) is the financial technology platform of choice for leading 
companies. By providing end-to-end payments capabilities, data-driven insights, 
and financial products in a single global solution, Adyen helps businesses 
achieve their ambitions faster. With offices around the world, Adyen works with 
the likes of Facebook, Uber, H&M, eBay, and Microsoft. Adyen continuously 
improves and expands its product offering as part of its ordinary course of 
business. New products and features are announced via press releases and 
product updates on the company's website.

SOURCE:  Adyen Inc.

CONTACT: Kayla LaDuke, kayla.laduke@adyen.com
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