- SodaStream Casts David Hasselhoff to His Iconic Lifeguard Role In Support of 
Its Earth Day Campaign 

Today, SodaStream launches its 2022 Earth Day campaign featuring Baywatch star 
David Hasselhoff. SodaStream remains true to its environmental DNA and 
light-hearted tone, sharing another important message for the planet while 
humorously paying tribute to the iconic Baywatch series. Similar to his role in 
the series, David Hasselhoff plays a lifeguard, but this time he shares how to 
save sea turtles lives in reality.

Photo - https://mma.prnewswire.com/media/1777434/SodaStream_Earthday.jpg
Logo - https://mma.prnewswire.com/media/1158012/SodaStream_Logo.jpg 

As part of SodaStream's long-time mission to reduce single-use plastic waste 
and stopping it from ending up in the sea, SodaStream has partnered with SEE 
Turtles, an NGO that works to protect sea turtles worldwide. Sea turtles are 
key species in the oceans and without them, the natural order in the ocean may 
be disrupted. Through this initiative, SodaStream commits* to saving a baby sea 
turtle for every SodaStream sparkling water maker sold worldwide during the 
month of April.

"As part of SodaStream's environmental responsibility and obligation to the 
planet, we are always looking for ways to do better", commented SodaStream's 
Global CMO, Karin Schifter-Maor. "This year we took another step in this 
direction with our biggest Earth Day campaign to date, which will last for the 
entire month of April, so at SodaStream we are actually celebrating "Earth 
Month." With this 360° campaign, we are engaging people to not only keep the 
oceans clean from single-use plastic waste, but also giving them the 
opportunity to save endangered baby sea turtles around the world."

"I am honored to work with SodaStream on their commitment to protecting the 
environment by calling attention to the threat to sea turtles and our beaches.  
This is a cause that I deeply believe in. I hope that we will raise worldwide 
attention about this urgent issue. I am thrilled to be part of this wonderful 
initiative. SodaStream Rocks!" said David Hasselhoff. "SodaStream's Earth Day 
Campaign will be crucial in helping to address world attention about the 
importance of ensuring the survival of the globe. Each of us needs to do our 
part in contributing to a sustainable world. Our individual contributions will 
help to collectively add-up to building a strong foundation to reverse the 
looming threat. Silence is not an option".

"SEE Turtles is thrilled to be working with SodaStream to save baby sea turtles 
around the world and encourage less plastic waste", mentioned SEE Turtle's CEO, 
Brad Nahill. "Through our Billion Baby Turtles program, these funds will help 
community-based conservation programs at more than 20 important nesting beaches 
in 16 countries."

*By contributing proceeds from each and every sparkling water maker sold 
worldwide to SEE Turtles

Other company actions for this Earth Day:

SodaStream is standing by its commitment from last Earth Day to save 78 billion 
single-use plastic bottles by 2025.

In additional support to this broad campaign, SodaStream launches a 
one-of-a-kind AR experience, in which everyone can save their own personalized 
virtual baby sea turtle, and help it reach the ocean safely. David Hasselhoff 
was the first to take part in this unique encounter.

Finally, SodaStream is encouraging its employees all around the globe to 
further their personal commitment to the planet by providing opportunities to 
volunteer, educate, and promote sustainable values to younger generations.

About SodaStream

SodaStream, part of PepsiCo, is the world's leading sparkling water-maker 
brand. SodaStream enables consumers to enjoy endless good bubbles at home, 
without hassle, and help save the planet. Sodastream bubbles are better for the 
consumer - healthy, easy to make, light to carry - and better for the planet – 
replacing up to thousands of single-use plastic bottles with one reusable 
SodaStream bottle. To learn more about SodaStream visit corp.sodastream.com and 
follow SodaStream on Facebook ( 
https://c212.net/c/link/?t=0&l=en&o=3490042-1&h=2883056797&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3490042-1%26h%3D848365062%26u%3Dhttps%253A%252F%252Fwww.facebook.com%252FSodaStream%252F%26a%3DFacebook&a=Facebook 
), Instagram ( 
https://c212.net/c/link/?t=0&l=en&o=3490042-1&h=1509810510&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3490042-1%26h%3D1515395814%26u%3Dhttps%253A%252F%252Fwww.instagram.com%252Fsodastream%252F%253Fhl%253Den%26a%3DInstagram&a=Instagram 
) and YouTube ( 
https://c212.net/c/link/?t=0&l=en&o=3490042-1&h=1491052960&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3490042-1%26h%3D29378008%26u%3Dhttps%253A%252F%252Fwww.youtube.com%252Fchannel%252FUC-rkP-Vkk6inXXzOiW2g4fQ%26a%3DYouTube&a=YouTube 
).

About SEE Turtles:

SEE Turtles is a US-based non-profit organization that protects sea turtles 
through conservation travel and volunteer tours ( 
https://c212.net/c/link/?t=0&l=en&o=3490042-1&h=3493805878&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3490042-1%26h%3D2622421341%26u%3Dhttps%253A%252F%252Fwww.seeturtles.org%252Fturtle-tours%26a%3Dconservation%2Btravel%2Band%2Bvolunteer%2Btours&a=conservation+travel+and+volunteer+tours 
), and through education programs such as Billion Baby Turtles ( 
https://c212.net/c/link/?t=0&l=en&o=3490042-1&h=1842409795&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3490042-1%26h%3D1333556032%26u%3Dhttps%253A%252F%252Fwww.seeturtles.org%252Fbillion-baby-turtles%26a%3DBillion%2BBaby%2BTurtles&a=Billion+Baby+Turtles 
) and Too Rare To Wear, as well as by promoting inclusivity in the sea turtle 
community ( 
https://c212.net/c/link/?t=0&l=en&o=3490042-1&h=481043531&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3490042-1%26h%3D2543757608%26u%3Dhttps%253A%252F%252Fbrad-nahill.squarespace.com%252Finclusivity-fund%26a%3Dpromoting%2Binclusivity%2Bin%2Bthe%2Bsea%2Bturtle%2Bcommunity&a=promoting+inclusivity+in+the+sea+turtle+community 
). Their award-winning programs help save sea turtle hatchlings on important 
nesting beaches around the world. SEE Turtles work with the tourism industry to 
end the turtle shell trade, and educate students and travelers about how to 
help save sea turtles.

Media Contact:
Clara Ghighi
Senior Global Public Relations & Influencers Manager
Clarag@sodastream.com

SOURCE  SodaStream