Country for PR: United States
Contributor: PR Newswire New York
Thursday, April 07 2022 - 04:00
AsiaNet
THE CONQUEROR TEAMS UP WITH WARNER BROS. CONSUMER PRODUCTS TO LAUNCH THE ULTIMATE VIRTUAL FITNESS CHALLENGES INSPIRED BY THE LORD OF THE RINGS
LOS ANGELES, Apr. 7, 2022 /PRNewswire-AsiaNet/--

-- Five Challenges, Five Medals, Follow Frodo And Sam On The Path To Mordor 

The Conqueror ( 
https://c212.net/c/link/?t=0&l=en&o=3492123-1&h=2359072822&u=https%3A%2F%2Fwww.theconqueror.events%2F%3Fgclid%3DCjwKCAiAlfqOBhAeEiwAYi43F9pbV0lqA_RelM_4dAyRFemVZyxggmMJkxAayNRvxf2naYUqDKjvYBoCY5wQAvD_BwE&a=The+Conqueror 
) Virtual Challenges, an international sensation of gamified virtual fitness 
events, along with Warner Bros. Consumer Products, announces today a brand new 
series of five consecutive virtual challenges inspired by the universe of the 
beloved THE LORD OF THE RINGS film trilogy.

Photo - https://mma.prnewswire.com/media/1778762/TC_X_WB.jpg
Logo - 
https://mma.prnewswire.com/media/1767339/The_Conqueror_Virtual_Challenges_Logo.jpg 


At the crossroads of fitness and fantasy lives the preciousss virtual 
experience into Mordor where participants exercise in equivalent distances 
traveled by their favorite Hobbits. The incentive? Earning a rewarding 
tailor-made medal at the end of every challenge and completing the collection 
of five trails, from peaceful Bag End to the fiery Mount Doom.

Sports enthusiasts and fans of this iconic film franchise are invited to become 
observers of Frodo and Sam's quest starting from The Shire up to the dark 
surroundings of Mordor. A custom-made Map of Middle-earth has been integrated 
into The Conqueror Challenges app where users are taken on an immersive journey 
to destroy the One Ring.

You shall pass a challenge to unlock another by tracking and logging progress 
in the app - running, cycling, swimming, or simply walking the challenge 
distance. Each challenge is accompanied by Stories and Postcards from the exact 
places where Frodo and Sam were during their trip.

One cannot succeed without companionship in THE LORD OF THE RINGS and joining 
forces is valued in these challenges too. The Conqueror Challenges App has 
introduced a new special feature for the creation of a fellowship, of at least 
two members.

Once a user finishes The Shire, the medal will arrive as well, together with a 
beautifully designed ring. The challenge is to keep it secret, keep it safe, 
because it has to stay until the last challenge and be literally thrown into 
the fires of Mordor's medal - it will have a special side on the front where to 
place the One Ring. Gamification at its finest!

"We are really excited to announce our global launch of THE LORD OF THE RINGS 
Virtual Challenge Series. Everyone loves the iconic film trilogy and we wanted 
to take our virtual challenge community on an epic adventure as they take the 
One Ring from The Shire to Mount Doom. It's a real intersection between fitness 
and fantasy and we're excited to immerse the fans into the world of 
Middle-earth."  says Adam El-Agez, CEO of The Conqueror Virtual Challenges.

Starting today, participants can sign up for the challenges in the form of a 
single entry (one code to access one challenge) or as a bundle (all five 
challenges together).

This is a limited-edition series of events. The challenges will be available 
only for a specific time. Details on signing up for the challenges in single or 
bundle versions and the available distances can be found on the dedicated 
landing page, easily accessible here ( 
https://c212.net/c/link/?t=0&l=en&o=3492123-1&h=835035939&u=https%3A%2F%2Fwww.theconqueror.events%2Flotr%2F%3Futm_source%3DPR%26utm_medium%3DPR%26utm_campaign%3Dlotr&a=here 
).

About The Conqueror Challenges
The Conqueror Challenges are a series of virtual fitness events that anyone in 
the world can participate in, anywhere, anytime. Conqueror challenges have 
helped over 400,000 people from over 100 countries stay motivated to exercise 
by challenging themselves to complete the equivalent distance of famous routes 
and trails around the world each time they exercise. For more information 
visit: www.theconqueror.events.

About Warner Brothers Consumer Products
Warner Bros. Consumer Products (WBCP), part of WarnerMedia Global Brands and 
Experiences, extends the company's powerful portfolio of entertainment brands 
and franchises into the lives of fans around the world. WBCP partners with 
best-in-class licensees globally on an award-winning range of toys, fashion, 
home décor, and publishing inspired by WarnerMedia's biggest franchises from 
DC, Wizarding World, Looney Tunes, Hanna-Barbera, Game of Thrones, Cartoon 
Network and Adult Swim. With innovative global licensing and merchandising 
programs, retail initiatives, and promotional partnerships, WBCP is one of the 
leading licensing and retail merchandising organizations in the world.

SOURCE:  The Conqueror

CONTACT: FGPR Lauren Vultee, laurenh@foxgreenberg.com and
         Alexa Gould, alexagould@foxgreenberg.com