Gefen <https://gefentechnologies.com/> (ASX: GFN) unifies the agent's 
interactions with end-customers across all communication channels - digital and 
analog. This allows centralized overview of the customer and taking 
knowledgeable actions based on past interactions and present and future 
intentions.

The one place where these interactions are not recorded traditionally on a 
per-customer basis is online presence tools - websites and landing pages. The 
reason for this is these tools are usually anonymous venues - where customers - 
even returning customers - are tracked only statistically with limited utility 
for per-customer future interactions.

Gefen now makes it possible to track specific customer interests per visit. If 
a customer, arriving from a campaign or returning to a website after a past 
visit, is landing on a particular page - for example one that is presenting 
Health Insurance or a specific investment product - this interest is recorded 
for that customer.

This allows the creation of highly targeted remarketing campaigns - to 
specifically address each customer's interests based on recent visits to a 
website or landing page. It also allows modifying the site for that specific 
customer so future visits will promote the interest and intent the customer 
showed "tailored" to them vs serving "one-fits-all" content.

This ability - now available to all users of the platform supports all web 
sites, landing pages, email and SMS campaigns.

For further information, please contact:
Investor & Media Enquiries
Gefen International AI LTD
Orni Daniel, Co-CEO
info@gefen.online

Source: Gefen International