Country for PR: Australia
Contributor: Medianet International
Wednesday, April 06 2022 - 22:19
AsiaNet
Heineken(R) 0.0 welcomes Daniel Ricciardo back to Melbourne with one-of-a-kind Reko Rennie collaboration
SYDNEY, Apr.6/Medianet International-AsiaNet/--

Fans can own the exclusive item by participating in an online auction, with all 
proceeds going towards Australian Red Cross’ QLD & NSW Floods appeal


With the Formula 1(R) Heineken(R) Australian Grand Prix 2022 set to roar into 
Melbourne, in partnership with Heineken(R) 0.0, renowned Melbourne artist, Reko 
Rennie, has produced a one-of-a-kind, specially designed racing style helmet 
which has been unveiled by eight-time F1(R) Grand Prix Winner and McLaren F1(R) 
racing driver, Daniel Ricciardo.

To commemorate the occasion, Daniel unveiled the competition helmet, which 
features custom made artwork inspired by the iconic Yarra River, while 
celebrating the vibrancy and inclusivity of Melbourne. 

Daniel commented: "It's been more than two years since I've been on Australian 
soil for my home race. It feels quite surreal to finally be in Melbourne again, 
I'm incredibly excited to get back on the track at Albert Park and give Aussie 
fans a weekend well worth the wait. To be able to mark the occasion in this way 
with Heineken(R) 0.0 and Reko, a very talented artist, is a gesture I truly 
appreciate. I'm sure many will love the striking design he's created for the 
helmet and will be keen to bid on the special item for a worthy cause.” 

The design by Reko Rennie is part of works commissioned by Heineken(R) 0.0 for 
the F1(R), which can be seen across the F1(R) track and multiple locations 
across Melbourne.

Reko commented: "My home-town of Melbourne was my inspiration for the artwork 
featured on the helmet. The use of blue and green honours Birrarung (the Yarra 
River), which holds enormous cultural significance to the original inhabitants 
and owners of Naarm (Melbourne). The eye-catching colours result in an urban 
camouflage pattern that celebrates my Aboriginal culture and identity."

Signed by both Daniel and Reko, the helmet is being auctioned off to enable 
Australian Red Cross to provide humanitarian support to people and communities 
in Queensland and New South Wales affected by the 2022 floods. Fans can 
participate in the auction online via https://airauctioneer.com/heineken-au 

For more information or interview opportunities with Reko Rennie contact:

Sarah Keldie Saatchi & Saatchi 
sarah.keldie@saatchi.com.au 
+61-439-827-161

Elizabeth Bold Lion 
Elizabeth.Bold@lionco.com 
+61-421-765-446

Notes to the Editor:
Images and video footage of Daniel and Reko unveiling the helmet can be 
downloaded here 
https://drive.google.com/drive/folders/1hPMaunHZuTK9En5UehnKgqCQKVhZa5Aw
and images of the helmet can be found here 
https://lion.box.com/s/jzx5lmydv6nmh30x3myqmbqdjqtb9pun 

 
SOURCE: Heineken(R)