Country for PR: United Kingdom
Contributor: PR Newswire Europe
Thursday, April 07 2022 - 03:06
AsiaNet
GBG increases focus on global products and creates the largest pure play identity verification and fraud prevention provider in the Americas
LONDON, April 6, 2021, /PRNewswire-AsiaNet/--

Company builds on recent acquisitions of Acuant and IDology and creates a 
global product group to further deliver greater benefits for current and future 
customers

- Acuant and IDology teams unite under the leadership of Christina Luttrell, 
formerly the CEO of IDology, creating the largest pure play identity 
verification and fraud prevention provider in the Americas. 

- GBG’s newly formed Global Products group will be led by Yossi Zekri, former 
President and CEO of Acuant, to accelerate market leadership which includes 
GBG’s identity platform powered by the most globally comprehensive identity 
document library.

- Since the acquisition of Acuant, GBG has already recognized key wins and 
benefits delivered to customers both directly and via partners, including one 
of the world’s largest global crypto exchanges and one of the largest Telcos. 
GBG was also named a Representative Vendor in 2022 Gartner® Market Guide for 
Identity Proofing and Affirmation(1).

GBG, the experts in digital location, identity verification and fraud software, 
today announce the next step in the company’s growth strategy, uniting Acuant 
and IDology under the leadership of Christina Luttrell, formerly the CEO of 
IDology. This union creates the largest pure play identity verification and 
fraud prevention provider in the Americas. To further accelerate global 
capabilities and ensure a consistent experience with best-of-breed solutions, 
GBG also announces the formation of a Global Products group led by former 
Acuant President and CEO Yossi Zekri.

Since the acquisition of Acuant in November 2021, the company has already 
delivered significant benefits for customers around the world with the combined 
forces of GBG, IDology and Acuant. Building on the opportunity to introduce 
existing GBG customers to Acuant capability, we have also seen new customers 
and projects delivered by the combined businesses. Examples include a top five 
multinational telecommunications conglomerate that has implemented Acuant’s 
identity proofing and fraud fighting solutions across all 500 retail locations 
with 1500 franchised stores to follow suit, delivered via one of the largest 
global partners in Acuant’s extensive partner network. Acuant and IDology are 
also making further strides in the fast-evolving cryptocurrency market, working 
directly with one of the world’s largest global crypto exchanges to extend 
current Transaction Monitoring, KYC and PEPs and Sanctions re-screening 
services with data and technology from IDology to further fight fraud and 
achieve regulatory compliance.

Chris Clark, Chief Executive Officer at GBG, said:
“Following Acuant becoming part of the GBG family, I am delighted the teams are 
now integrating further to deliver benefits to our existing and future 
customers. Our strategy has always been based in the principle of “think 
globally, act locally.” As we have acquired and built capability over the 
years, we have always been clear on balancing the global reach of technology 
and globally relevant products like documents, with strong regional execution 
that adapts our propositions to the needs of local markets, local regulations 
and local use cases. I couldn’t be more excited about the next steps in our 
journey.”

By uniting Acuant and IDology, GBG becomes the biggest identity and fraud 
specialist in the world’s largest and most strategically important market. It 
also creates an identity network with over 450 million digital identities to 
fight synthetic fraud, one of the most difficult-to-spot and fastest growing 
forms of identity fraud, and provides the most comprehensive identity solution, 
covering KYC, KYB, risk management and fraud detection. Additionally, GBG was 
recently named as a Representative Vendor in 2022 Gartner® Market Guide for 
Identity Proofing and Affirmation1. This report recommends that organisations 
“manage risk across the user journey by deploying an orchestration solution 
(either stand-alone or integrated into a broader solution) to manage the 
complex interplay between identity proofing, fraud detection and user 
authentication capabilities.”  

Christina Luttrell, Chief Executive Officer, Americas at GBG, remarked:
“North America is the world’s largest and most developed market globally for 
identity and fraud solutions and represents a tremendous opportunity for us to 
join forces in delivering deep expertise and innovation. I am honoured to lead 
this team forward, united in a mission and stronger together to deliver the 
very best to our growing client base.”    

The new Global Products group brings together the document strengths of Acuant 
and GBG which include the most globally comprehensive identity document 
library, with proprietary technology and market-leading anti-tampering 
capability. In addition to documents, it brings together the platform 
capabilities of the group, including data, document, biometrics, device, PEPs 
and Sanctions, and crypto monitoring in the core regions of the Americas, EMEA 
and APAC. As the only provider with proprietary automated fraud, document, and 
data capabilities, GBG’s accelerated innovation and differentiation delivers 
unprecedented value to customers.

Yossi Zekri, Executive Officer, Global Product at GBG, stated:
“By combining our strengths, including the most skilled industry experts and 
inclusive, best-in-class technology that serves all of the world’s population, 
we are empowering businesses, governments and financial institutions to 
transact with trust whenever and wherever they need it. It is a thrilling time 
to be transforming the identity space.”

About GBG
We are the experts in digital location, identity and managing fraud risk and 
compliance. Helping organisations across the globe eliminate customer friction 
and fraud from their digital experiences. GBG develop and deliver digital 
identity, address verification, fraud prevention and compliance software to 
over 21,000 customers globally. 

Through the combination of the latest technology, the most accurate data and 
our unrivalled expertise, GBG helps organisations ranging from start-ups to the 
largest consumer and technology brands in the world deliver seamless 
experiences, so their customers can transact online with greater confidence. 
GBG is headquartered in the UK with over 1,200 team members across 18 
countries. 

To find out more about how we help our customers establish trust with their 
customers, visit www.gbgplc.com and follow us on LinkedIn and Twitter @gbgplc. 

1 Source: Gartner “Market Guide for Identity Proofing and Affirmation,” Akif 
Khan, 2 March 2022.

Disclaimer: Gartner does not endorse any vendor, product or service depicted in 
its research publications, and does not advise technology users to select only 
those vendors with the highest ratings or other designation. Gartner research 
publications consist of the opinions of Gartner’s research organization and 
should not be construed as statements of fact. Gartner disclaims all 
warranties, express or implied, with respect to this research, including any 
warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its 
affiliates in the U.S. and internationally and is used herein with permission. 
All rights reserved.

Source: GBG
Translations

Japanese