Country for PR: China
Contributor: PR Newswire Asia (China)
Thursday, April 07 2022 - 21:00
AsiaNet
Yaguang Borui Launches EMG's Suite of Handheld Beauty Devices in China
BEIJING, April 7, 2022 /PRNewswire-Asianet/ --

Yaguang Borui Medicine Technology (Guangdong) Co., Ltd. ("Yaguang Borui"), the 
China market distributor of home beauty device company Excelsior Medical Group( 
https://www.emg-med.co.uk/ ) ("EMG"), has launched EMG's suite of handheld home 
beauty devices in the country. Leveraging cutting-edge technology and inspired 
by early 20th century aristocratic design, EMG's new series of sleek devices 
offers a remarkable user experience that is effective, convenient, and pleasing.

Among the products is the EMG SMART(R) FIRM, a household radiofrequency (RF) 
beauty instrument that combats wrinkles with precision. By heating the dermis, 
the thickest layer of the skin, with RF energy waves, the device tightens the 
face and reduces the appearance of fine lines. The dermis can handle 
temperatures of over 42 degrees Celsius, with the heat creating the necessary 
environment to stimulate the production of collagen.

The EMG SMART(R) FIRM delivers incredible results near-instantly. Through a 
15-minute session, users can achieve significant lifting and tightening of the 
facial skin thanks to years of R&D in the field of beauty and RF technology. 
With its stringent safety standards, EMG has developed an intelligent 
temperature control system that enables users to use its RF devices with peace 
of mind, enjoying the benefits in an easy, effective, and safe experience.

EMG's product series also includes the EMG SMART(R) PURE, an 
oxygen-revitalizing device that boasts two functions and five effects. The 
first is low-frequency oscillation, which helps the clearing of aged cells to 
clear the skin. This product is complemented by the Intensive Repair Essence, 
developed by EMG and Boston Lab, which contains skin rejuvenation ingredients 
to create an oxygen-rich environment. The perfect balance of water and oil 
helps combat acne, while the oxygen accelerates metabolism and rejuvenates the 
skin as a whole. The ingredients include wide-ranging whitening agents and 
antioxidants such as ginseng, witch hazel, and centella asiatica, improving the 
skin inside out.

EMG's products have received certifications from standards organizations around 
the world, including British Standards (BSI), the European Union's CE Marking, 
China's General Administration of Quality Supervision, the International 
Laboratory Accreditation Cooperation(ILAC), and the China National 
Accreditation Committee for Laboratories(CNACL).

"Yaguang Borui is delighted to help EMG enter the all-important Chinese 
market," said Yang Ming, EMG Lead at Yaguang Borui. "Their products have been 
recognized by markets and consumers around the world. We are honored to serve 
as their strategic partner and help bring more fantastic products to Chinese 
consumers, making beauty accessible for everybody."

Moving forward, Yaguang Borui will continue to cooperate with EMG to leverage 
its expertise in optoelectronics R&D and in-depth research into the particular 
skin needs of Asian consumers to push the boundaries of home beauty, creating 
an ecosystem of products and services for Chinese users.

About Yaguang Borui Medicine Technology (Guangdong)

Yaguang Borui Medicine Technology (Guangdong) Co., Ltd. is an independent 
research enterprise that focuses on the development of painless and 
non-invasive light medical beauty equipment. With its industry leading 
technology, it oversees product R&D, manufacturing, and sales. 

About EMG

EMG was founded in the United Kingdom in 2010 and is recognized for its 
proprietary radio frequency, laser, and ultrasound technologies. With its focus 
on non-invasive technologies, it seeks to bring users cosmetic treatments that 
are effective but also convenient and effortless. Today, EMG's products are 
sold in Europe, the United States, and Asia, and the company has forged 
partnerships with industry institutions worldwide. For more information, please 
visit: https://www.emg-med.co.uk/.

Source: Yaguang Borui

Image Attachments Links:

   Link: https://iop.asianetnews.net/view-attachment?attach-id=418648

   Caption: The EMG SMART(R) FIRM

   Link: https://iop.asianetnews.net/view-attachment?attach-id=418650

   Caption: EMG's headquarters in Bedford, the United Kingdom

Translations

Japanese