- Global ASICS study demonstrates the positive link between movement and mental 
health, but highlights worrying impact of “Exercise Generation Gap” with Baby 
Boomers exercising 104 minutes more a week than Gen Z
- The research also proves that just 15:09 minutes of exercise is all it can 
take to begin experiencing a positive mental uplift, showing the big impact a 
small amount of movement can have

ASICS is today announcing the results of its inaugural Global State of Mind 
Index, which proves a direct positive link between exercise and mental health, 
but uncovers the worrying potential impact of lower levels of activity in 
younger generations. 

The first of its kind global study of 37,000 people, which included over 2,000 
people from the UK, finds that people who move the most have a higher State of 
Mind score. Active individuals[1] have an average State of Mind score of 
68/100, in relation to just 56/100 for those that are inactive[2].

In the UK, Baby Boomers (aged 57+) were the most active, with 64% exercising 
regularly, and feeling the most mental uplift as a result, recording the 
highest State of Mind score (68/100). In contrast, Gen Z (aged 18-24) were the 
most inactive, with only 43% exercising regularly, and had the lowest State of 
Mind score (55/100).  

The research also highlighted the dramatic difference in levels of physical 
activity between the opposing generations, finding that Baby Boomers were 
active on average for an extra 104 minutes per week when compared to the 
younger age group. 

When looking at the reasons behind the dramatic difference in activity levels, 
almost three-quarters (72%) of Baby Boomers admitted to exercising specifically 
for their mental wellbeing, whilst over half (56%) of the Gen Z group admitted 
that they were too ‘time poor’, citing work and social commitment as the 
reasons for their lack of exercise. 

The State of Mind study also interestingly found that while the global 
population perceive 30 minutes as the minimum amount of exercise required to 
experience the uplifting impact of movement, new ASICS’ research proves that 
just 15 minutes and 9 seconds of movement is all it can take to begin feeling 
the mood-boosting effects.

Dr Brendon Stubbs, a leading exercise and mental health researcher from King’s 
College London who led the study, said: “There is a common perception that you 
need to move for a long time to experience the uplifting benefit. However, our 
new research proves this is not the case – just over 15 minutes of movement is 
actually all it can take to experience the positive impact. Coinciding with the 
State of Mind Index, which demonstrates the positive link between movement and 
mental health on a global scale like never before, we hope it will be inspiring 
for many to see the impact that such a small amount of movement can have.”

Karen Guttridge, a 60-year-old ASICS FrontRunner, added: “Staying active as I 
age gives me the best chance of combatting degenerative illness and staying 
mobile and independent. Plus, it’s the best mood booster I know. Exercise is 
now less about the competitive element and has more of a fun focus; 
participation is more important than pace.”

Inspired by the 15:09 finding, ASICS now aims to get the world moving through 
its 15:09 Uplift Ambassadors – ASICS’ latest athlete signings with a 
difference. The club’s founding members – including retired US runner Deena 
Kastor, Japan’s former volleyball international Yuki Mori and Olympic marathon 
winner Mizuki Noguchi, Italy’s Olympic marathon champion Stefano Baldini, and 
the UK’s former 10,000 world champion Liz McColgan – are a celebration of the 
uplifted older generation’s approach to movement and exercise, as revealed by 
the State of Mind Index study results.

Gary Raucher, Executive Vice President, ASICS EMEA said: “At ASICS, it has long 
been our belief that sport has the power to uplift both an individual and the 
world like nothing else. While the results of our global State of Mind Index 
prove just how intrinsic the link between regular movement and positive mental 
health is, they also show the potential impact a small amount of movement could 
have in raising the world’s collective State of Mind score.”

To find out more visit https://www.asics.com/geo/mk/smsb-state-of-mind-index

NOTES FOR EDITOR

About the ASICS State of Mind Index

The State of Mind Index is a first-of-its-kind study conducted by ASICS which 
looks at the relationship between State of Mind and exercise around the world. 
The State of Mind Index is a score out of 100, calculated based on the 
accumulative mean scores across ten cognitive and emotional traits – including 
positivity, content, relaxed, focused and composed. Conducted by Edelman Data & 
Insights, the study was carried out among a total sample size of 37,000 
respondents across 16 countries globally – nationally representative by age, 
gender and region in each market. The countries included in the study are 
Australia, Brazil, China, France, Germany, India, Italy, Japan, Netherlands, 
Singapore, Spain, Sweden, Thailand, UAE, UK & USA. Generational breakdown 
included in the study was as follows:

- UK sample of 2,447 respondents 
- Boomers & Silent (older generation) - 57+
- Gen X - 41-56
- Millenials - 24-40
- Gen Z 
- 18-24

[1] Doing more than 150 minutes of moderate to vigorous exercise per week
[2] Doing less than 30 minutes of moderate to vigorous exercise per week

Additional research: 
Additional UK-specific research was carried out by One Poll between 4th – 8th 
April 2022 with a sample of 2,000 respondents aged 18-65+

Photo - https://mma.prnewswire.com/media/1795678/ASICS_State_of_Mind.jpg

Source: ASICS